Eastern States Exposition Welcomes Samantha Sawyer to Marketing Team

Samantha Sawyer

WEST SPRINGFIELD — Samantha Sawyer has started a full-time venture as brand creative coordinator at Eastern States Exposition (ESE). In this role, she will serve as the primary graphic designer for ESE and support the digital content manager by creating photos, videos, and multimedia assets for social media, digital ads, and websites.

Sawyer was an accomplished student during her undergraduate career, earning a spot on the dean’s list and a bachelor’s degree in graphic design from Columbia College in Chicago. Subsequently, she worked for Bezz Training Club as a social media manager and graphic designer, then took on the same positions and later a promotion as marketing and brand manager at Matthews Fan Co. She brings experience in Adobe Suite, production, editing, and brand strategizing to her new role.

However, her relevant experience is not exclusive to marketing endeavors; she spent lots of time at the Middlefield Fair with her family as a child and currently supports content creation for that fair’s social media.

“I’m really looking forward for developing materials that illustrate the legacy of ESE and the Big E,” she said.

As brand creative coordinator, Sawyer will produce and edit short-form video content for a variety of programs, from agriculture to entertainment to community involvement. Hers will be the desk from which most digital and print marketing materials are designed.

“I was really looking for a role that felt aligned with my values,” Sawyer admitted. “I’ve found something very fulfilling here — something I really care about. I love the vibe at Eastern States Exposition, and I look forward to proving that I’m a great fit.”