Florence Bank Hires Commercial Loan Officer, Branch Manager

Xiaolei Hua

FLORENCE — Florence Bank announced it has hired a commercial loan officer and a branch manager.

Xiaolei Hua has joined the bank as vice president / commercial loan officer, while Shadia Coley has been named branch manager / branch officer of the bank’s new Holyoke office set to open in 2026.

Shadia Coley

Hua has 20 years of banking experience, and prior to joining Florence Bank, he held the positions of commercial credit officer, assistant vice president / portfolio manager, and vice president / commercial lending. He is skilled in business development, relationship management, financial and credit analysis, and underwriting. In his new role, he will develop, manage, and deepen client relationships while supporting the bank’s strategic growth goals.

Hua holds both a bachelor’s degree in finance and an MBA from the Isenberg School of Management at UMass Amherst. He also attended the New England School for Financial Studies at Babson College, which trains banking professionals. He is a board member and finance & investment committee member for the Food Bank of Western Massachusetts and a board member and finance committee member for Tech Foundry. He was named to the 40 Under Forty class of 2013 by BusinessWest.

Coley has more than 10 years of banking experience and previously held the positions of assistant branch manager / business specialist and branch manager. In addition to managing Florence Bank’s newest branch, she will oversee community outreach and engagement, team leadership, and coaching and customer service.

Coley holds both a bachelor’s degree in business administration and an MBA with a concentration in finance from Southern New Hampshire University. She sits on the board for Dress for Success Western Massachusetts.

“Xiaolei and Shadia come to us with a wealth of experience in banking,” Florence Bank President and CEO Matt Garrity said. “With their prior experience and stellar skill sets, I am confident they will provide exceptional service to Florence Bank’s customers.”