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Florence Bank to Host Zoominar Event for Nonprofits in Hampden County

FLORENCE — Florence Bank will host a Zoominar on Monday, Oct. 18 from 3 to 4 p.m. for nonprofits in Hampden County to introduce them to the bank’s Customers’ Choice Community Grants Program in hopes of helping them gain votes — and funds.

With branches located in West Springfield, Springfield, and Chicopee, bank leaders want organizations in Hampden County to be better acquainted with the innovative grant program so the bank can collaborate more fully in all the communities it serves.

“We want to help organizations get the most out of our program,” bank President and CEO Kevin Day said. “We are excited, too, about celebrating our 20th anniversary in 2022 and want to spread the word about how to help people in our midst.”

Leaders of nonprofits are invited to register for the event by Oct. 12 by e-mailing Erin Defoyd, Marketing Communications manager/officer, at [email protected]. Only those who have registered will receive the Zoom link to attend the webinar.

In 2020, almost 7,000 votes were cast through Customers’ Choice, and 32 nonprofits accepted a grant award in May; a total of $100,500 was handed out. Over 20 years, the bank has awarded $1.3 million to area nonprofits.

To qualify for a community grant, organizations must receive at least 50 votes from Florence Bank customers. The bank has a kit at www.florencebank.com/customer-choice-kit that nonprofits can use to strategize how to gain votes. The kit contains an information sheet on Customers’ Choice, a sample flyer to display, and a press release leaders can adapt and send to the media.

“We want to offer another layer of support to our neighbors in Hampden County, who may be unaware of the program, hence the idea to host the Zoominar,” said Monica Curhan, senior vice president and Marketing director at the bank. “We have some great tips for getting enough votes to qualify for a share of the $100,000 grant money, and we want to share them with organization leaders.”

Hampden County nonprofits who attend the Zoominar will be listed in a promotional piece to be handed to customers in the Hampden County branches from Nov. 1 to Dec. 31, thereby increasing awareness of their organization and earning them more potential votes from Florence Bank customers.

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