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GCAi to Present Free Seminar on Social-media Marketing, Online Video

SPRINGFIELD — For years, small businesses have been told they have to be on social media. The unasked and unanswered question is, ‘why?’

James Garvey, social-media marketing analyst, and Darcy Fortune, SEO public-relations analyst, at GCAi will answer that question and much more on Wednesday, June 22 with a presentation called “The Power of Social Media Marketing and Online Video” at Bulkley Richardson and Gelinas, LLP, 1500 Main St., Springfield.

Fresh off their appearance at the Digital Marketing Innovation Summit, where they presented along with companies like Google, Brandwatch, and Carbonite, Garvey and Fortune will reveal how top brands are increasing their return on investment (ROI) through objective-driven digital marketing campaigns that incorporate video.

“For many years, social media has escaped the sharp eye of ROI,” Garvey said. “Not any longer. Objective-driven campaigns are designed to have measurable impact on brand and sales.”

Added Fortune, “digital marketing campaigns must not only be targeted to be effective; they also have to be relevant to the customer. That’s where video comes in. People want to view content online; they don’t necessarily want to read.”

The presentation is free, but attendance is limited. To register, e-mail attorney David Parke at [email protected].

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