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Hazen Paper Rakes in Gold Leaf Award for 2021 Basketball Hall of Fame Yearbook

HOLYOKE — Hazen Paper Co. was presented a Gold Leaf Award by the Foil and Specialty Effects Assoc. (FSEA) at Amplify: the Print, Finishing, and Embellishment Event, held recently by FSEA and the Assoc. for PRINT Technologies in Minneapolis. Hazen garnered recognition in the category “best use of overprinting foil” for the 2021 enshrinement yearbook produced for the Naismith Memorial Basketball Hall of Fame in Springfield.

Hazen used custom holography to replicate the brilliant LED lighting of the iconic Hall of Fame dome, employing edgeless Hazen-Lens technology to create a pulsating play of light in front of a brilliant radial burst of two-channel holography. Treatment of the Basketball Hall of Fame logo also utilized holography to emphasize the basketball’s pebbled texture against the smooth reflective sphere of the dome. The holography was registered to a tolerance of 1/16” for near-perfect alignment during printing.

Hazen originated the holography for the yearbook completely within its vertically integrated Holyoke facility. The custom holograms were created in Hazen’s holographic laser lab, then micro-embossed and transfer-metallized onto smooth,c12-point WestRock Crescendo C2S using Hazen’s environmentally friendly Envirofoil process. Envirofoil is manufactured with less than 1% of the aluminum of traditional foil laminate, reuses the film carrier multiple times, and is as recyclable as paper.

Agency GO of Hartford, Conn. designed the limited-edition yearbook cover, which was printed and individually numbered for authenticity on an HP Indigo digital press by Starburst Printing of Holliston.

Hazen also received a Silver Leaf Award from FSEA for “best use of foil/embossing in a calendar (industry)” on the holographic Hazen 2022 calendar “Here Comes the Sun.”

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