Herrell’s Ice Cream Hosts Annual What’s Your Flavor Idea? Contest

NORTHAMPTON — Through the entire month of February, Herrell’s Ice Cream is asking customers to join in its annual What’s Your Flavor Idea? contest. This contest runs in both Herrell’s Ice Cream locations: 83 Cowls Road (Mill District), North Amherst, and 8 Old South St. (Thornes Marketplace), Northampton.

According to owner Judy Herrell, “one winner will be chosen from each location, and Herrell’s will make their ice cream concept. We hope people will get their creative juices flowing and come up with some new and unique ideas.”

To enter, customers may come into either Herrell’s store and fill out an entry slip and put it in the box (only one idea per entry slip). The winning flavor ideas will win a pint of their ice cream, a quartet of Herrell’s Hot Fudge, a Herrell’s T-shirt, and, of course, bragging rights.

“I’m anxious to see the innovative flavor combinations suggested to create new and exciting trends,” said Rose Ritter, Herrell’s kitchen manager. “We really love it when our community engages with us to make flavor history.”