Hideaway Inns Launches Third Property, First Franchise Agreement

LENOX — Hideaway Inns announced the opening of its third property, Hideaway Inn Lenox. This property also marks the brand’s first franchise agreement and the introduction of Hideaway Inns into franchise partnerships.

Developed by Hideaway Inns and managed by Revival Hotels, the 24-room hotel is the third property under the Hideaway Inns brand, launching less than six months after the company’s first opening in Mount Sunapee, N.H. With several additional franchise opportunities already in the works, Hideaway Inns plans to partner with strong ownership groups to transform properties into thoughtfully designed, experience-driven destinations. The brand prides itself on delivering a hospitality experience that combines frictionless technology, design-forward guest rooms, and fun communal spaces in scenic regional destinations.

Located in the historic downtown of Lenox and within walking distance to Tanglewood Music Center, the hotel is well-positioned to serve leisure travelers. The facility is powered by Revival Hotels’ proprietary Invisible Hospitality model, enabling seamless direct-to-door check-in. Each guest room is uniquely designed (no two are alike), and comes equipped with a Hideaway-branded Crosley record player, a rainfall showerhead, a white noise machine, and amenities from La Bottega. The hotel also offers access to the HI Innsider Guide, a mobile app that serves as a personal concierge, providing curated recommendations, local insights, and on-property information.

The hotel offers a range of shared spaces suitable for guests of all ages. The living room includes a vinyl library, board games, and a fireplace in a relaxed, BYOB-friendly setting. The Hideout is a retreat for children, giving families a chance to relax. The Commons offers indoor recreation with ping pong, vintage game tables, and foosball. Guests also have access to a complimentary 24/7 specialty coffee bar, curated vending machines, and a co-working space called Work from Hideaway.

“We created Hideaway Inns to fill a gap in the market, giving travelers convenient access to destinations they love but in places that big brands often overlook,” said Saxton Sharad, founding partner and CEO of Hideaway Inns. “With a focus on thoughtful design, fun social spaces, and frictionless technology, we are building something different.

“Unlike our first properties, which are located at the base of ski resorts, the Lenox property continues to set the tone for the brand in a new way, and it is the perfect location for us to extend Hideaway Inns and showcase its regional diversity,” he added. “With six properties slated to open by the end of the year and 30 over the next five years, this is only the beginning.”