Hot Plate Launches Loyalty Program That Rewards Participation, Not Purchases

PITTSFIELD — Hot Plate Brewing Co., the award-winning, Latina-owned craft brewery known for its community-driven ethos, announced the launch of the Scrum, a first-of-its-kind loyalty program inspired by Agile software development. Instead of a traditional mug club built around spending, the Scrum invites guests to become ‘community developers’ who earn points through participation, engagement, and showing up.

Borrowing from the Agile methodology of collaborative ‘sprints,’ the Scrum transforms everyday taproom experiences into opportunities to contribute to the revitalization of downtown Pittsfield. Members earn points for attending events, checking in during visits, taking part in special releases, supporting local businesses and artists, and helping shape the experience of the taproom. Points can then be redeemed for rewards ranging from exclusive merch to special access to exclusive beers, private events, and more.

“The Scrum reflects who we are as a company — collaborative, creative, and committed to building community,” Hot Plate co-founder and General Manager Mike Dell’Aquila said. “We wanted a program that celebrates participation, connection, and the people who make our taproom such a dynamic place.”

The Scrum is now open for signups. More information is available at www.hotplatebeer.com/the-scrum.