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Inspired Marketing Announces Several Changes

SPRINGFIELD — Inspired Marketing Inc. announced it has been certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC), and also announced several promotions and hires in the company.

“This designation is something I have longed to receive, and this year was thrilled to have accomplished the goal,” said Jill Monson-Bishop, chief inspiration officer. “I am even prouder of this certification because I have incredible women on my team who celebrate it with me.”

In addition, Heather Ruggeri, the company’s chief events officer, was recently promoted and adds vice president to her business card. She joined Inspired Marketing in 2015 and previously worked as the conference service manager and sales manager at the Springfield Sheraton for nine years. In addition, she was recently named to the board of the Connecticut River Valley Chapter of Meeting Professionals International and is one of only a few certified meeting professionals in the area and one of only about 13,000 worldwide.

Another team member, Kristin Carlson, was recently named senior marketing visionary partner. Kristin started with Inspired Marketing as an apprentice right out of college in 2014. She has continued to evolve into a valued team member, creating innovative, successful media campaigns for several clients with outstanding results.

Meanwhile, Lauren Mendoza, who was with Inspired Marketing in its infancy before leaving for tech startup Waterdog, has rejoined the team and is now the office manager. Her organization keeps the team on track and helps communication, meetings, and schedules to run smoothly.

Cara Cole recently joined Inspired Marketing as a marketing visionary partner, serving on the front line with client creative implementation. She came to Inspired Marketing from the Center for Human Development and previously from Square One.

Finally, Jenifer Esile joined Inspired Marketing as on-staff graphic designer after having been a freelance partner since the company’s inception. In addition to 20 years of diverse design experience, she brings copywriting and social-media skills to the team to provide greater value to clients.

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