Daily News

Jewish Lifecare Announces Capital Campaign

LONGMEADOW — Dr. Robert Baevsky, chair of the Jewish Lifecare board of directors, announced that Susan Kline and Stephen Krevalin, longtime volunteers for the organization formerly known as Jewish Geriatric Services, are chairing Project Transformation: A New World of Care, a $9 million capital campaign in support of several projects that will transform elder-care services at Jewish Lifecare.

“Jewish Lifecare has always prided itself on being a progressive, forward-looking organization that continuously engages the ever-changing needs of the elderly,” said Baevsky. “Project Transformation: A New World of Care continues our journey of culture change and person-centered care, as we enhance, build, and expand services and facilities to improve health outcomes, and enhance resident dignity, independence, and quality of life.”

Both Kline and Krevalin are former chairs of the Jewish Lifecare board of directors. Kline served as chair from 2012 to 2014, during which time she led the strategic-planning process leading to Project Transformation. Krevalin served as chair from 1996 to 2000, and has served on or chaired numerous committees, including the 2012 Centennial Celebration. Both Kline and Krevalin also served on the rebranding committee, leading to the organization’s rebranding as Jewish Lifecare.

“For the past two years, it has been my privilege to chair the board of directors and help shape this transformational journey,” said Kline. “As we move away from traditional models of care and embrace the small-house model of care, we will not only improve the care provided, but also enhance the dignity of those living here. Small house combines the best of a home-like setting with skilled care, and gives elders the freedom to live life on their terms, rather than conform to the rhythms of the institution. It helps them thrive in comfortable spaces that feel like home.”

In addition to her Jewish Lifecare volunteerism, Kline has also long been associated with the Harold Grinspoon Foundation, currently overseeing all HGF programs and grants in Western Mass. Krevalin, a managing partner at Bacon Wilson, P.C., and his family have given back to the Jewish Lifecare community for generations. “Jewish Lifecare has a 102-year history of compassionate, caring, ever-growing services and facilities to best serve our residents, patients, and their families. Now, it’s time to reinvent ourselves once again,” he said. “It’s about a new philosophy, a new architecture, and a new look for the entire organization, ushering in a new world of quality care.”

The Project Transformation: A New World of Care campaign will support the construction of a state-of-the-art, 24-bed rehabilitation facility; renovations to the Leavitt Family Jewish Home in the small-house model of care; and other significant upgrades to the entire campus. Other funding sources will include an owner’s equity contribution and bank financing.

“For more than a century, we have been the proud caretakers of our local community,” said Martin Baicker, president and CEO of Jewish Lifecare. “From the very beginning, we have dedicated ourselves to delivering the very best elder care for everyone, regardless of religion or background. So, as we enter our second century, we are excited to introduce a new range of services and updates to serve our life-long commitment to our community.”

Jewish Lifecare has engaged the architectural firm of Perkins Eastman, as well as Jude Rabig, two of the foremost experts on culture change and small-house design in the U.S., to assist in the design of the upgrades and new facility. Groundbreaking for the new rehabilitation center is expected later this fall, with construction to be completed by the fall of 2015.

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