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MarketingWorks at Stevens 470 Announces Two Educational Programs

WESTFIELD — MarketingWorks, a series of educational programs for business owners, marketing professionals, and entrepreneurs hosted by Stevens 470 in Westfield, announced two upcoming programs.

“Online and Offline Marketing Strategies” meets weekly for three Friday morings, April 1, 8, and 15. This program covers the latest online and offline marketing channels, including brand presentation, advertising, PR, web, social media, and mobile technologies. Participants in this group program will develop a plan to utilize the channels aimed at their target audience.

“Maximize Your Website for Business Growth” meets weekly for three Friday mornings, May 13, 20, and 27. Customers, prospects, and associates make an immediate assessment of a business based on the content of its website. Participants in this group program will evaluate their current website and clarify the steps needed to make it the company’s most valuable marketing channel.

For program details, visit www.stevens470.com/educational-programs.html or call Tina Stevens at (413) 568-2660.

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