Maureen Sullivan Joins Springfield Regional Chamber Team
SPRINGFIELD — The Springfield Regional Chamber announced that Maureen Sullivan has been named its director of marketing and communications, effective Dec. 1.
Sullivan will be responsible for the strategic direction, development, management, and implementation of all aspects of marketing, public relations, social media, media relations, and communications efforts. She replaces Nancy Creed, who assumed the role of chamber president in August.
Sullivan comes to the chamber with extensive marketing and communications experience, most recently as president of the Maureen Sullivan Media Group, an advertising and marketing firm focused on developing branding, marketing strategies, advertising, and event marketing.
Prior to her founding her own business in 2013, she served as the marketing director for the Republican, where she directed corporate and internal communications, community engagement, loyalty programs, and sponsorships. Before being promoted in 1999 to marketing director, Sullivan served as the newspaper’s promotional manager, responsible for all internal communications, advertising sales, and event marketing.
Sullivan is the founder of “Girls Just Wanna Have Fun,” a successful, award-winning event series for women. She produced and managed the series of events attended by more than 2,100 women, launched its profitable merchandise line, and launched its digital and print publication with a reach of 376,000.
Sullivan also produced an award-winning television commercial and has been named one of the Top 10 Women in Business by the Women Business Owner’s Alliance.
Before joining the Republican, Sullivan served in similar capacities with the Hartford Courant and the Transcript-Telegram in Holyoke.
She is a board member of Unify Against Bullying, a nonprofit that raises money to fund anti-bullying projects in schools; a former member of the Holyoke Cultural Council appointed by Mayor Alex Morse; and a former board member with the Newspaper Assoc. of America and the Advertising Club of Western Massachusetts. She is a graduate of UMass with a degree in journalism and communications.