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OMG Roofing Promotes Two to Drive International Growth

AGAWAM — With the goal of accelerating growth in international markets, OMG Roofing Products has created market manager positions for both Asia and Europe and promoted two executives into these roles. Kingbill Zhao, Asia market manager, is based in China and will support the Greater Asian market. Lennard Spirig, Europe market manager, is based in Switzerland, servicing the European market. Both are responsible for all OMG sales and marketing activities in their regions, including developing products and services tailored to local market needs.

Zhao joined OMG in 2009 as a roofing specialist and was promoted to China sales manager in 2011, where he was responsible for launching the OMG Roofing Products line in China. Since then, he has built a sales and customer-service organization in China to support the company’s rapidly growing business. Prior to joining OMG, he was the international department manager for the China Waterproofing Assoc., where he worked with other international counterparts like National Roofing Contractors Assoc. and the Germany Roofing Contractors Assoc. to market the China Roofing & Waterproofing Show internationally. In addition, he organized Chinese company visits to the U.S. and Europe, and worked with organizations like FM Global and FLL to introduce approvals and standards to China.

Spirig joined OMG in 2014 as Europe product marketing manager, responsible for marketing OMG products throughout Europe. Since then, he has been a great resource for helping to expand OMG’s footprint in Europe by assisting system manufacturer partners and developing new distribution in various European countries. Prior to joining OMG, he spent 10 years as product manager for mechanical attachment with SFS Intec. Earlier, he had been an international key account manager based in Mexico.

“OMG’s products are designed to enhance rooftop productivity and improve roof-system performance,” said Web Shaffer, vice president of Marketing. “Lennard and Kingbill will be highly focused on developing value-added products and services that meet local market needs in order to accelerate our growth in Europe and Asia respectively, and I look forward to continuing to work with these two outstanding individuals.”

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