Daily News

Pioneer Valley Hotel Group Welcomes Sara Bonakdar

SPRINGFIELD — Sara Bonakdar has been hired as group sales manager for Pioneer Valley Hotel Group. Her primary focus is the La Quinta Inn & Suites in Springfield and Holiday Inn Express in Ludlow. She brings three years of hospitality experience to the position, having previously worked at Homewood Suites in Holyoke and Residence Inn in Manchester, Conn.

“I am excited to take on a new challenge by stepping away from hotel operations and entering into direct sales,” Bonakdar said. “I feel I understand what it takes to offer a group a successful stay, and that’s what they will experience with us. Our properties offer guests an excellent value and great quality. That’s a winning combination and should make my job easy.”

Connie Foster, director of Sales for Pioneer Valley Hotel Group, added that “Sara’s energy and enthusiasm makes her an excellent addition to our stellar sales team. So far, she’s shown an unending willingness to jump in and tackle new projects and revitalize some older accounts, and she’s only been in the job a month.”

Pioneer Valley Hotel Group is a private, local, family-run company that owns and operates La Quinta Hotel in Springfield, Holiday Inn Express in Ludlow, Hampton Inn in Hadley, Comfort Inn in Hadley, and Hadley Farms Meeting House.