Pittsfield Cooperative Bank Celebrates Grand Finale of Cash Cube Campaign

PITTSFIELD — Pittsfield Cooperative Bank wrapped up its yearlong Where’s the Action campaign in December with a grand finale ‘cash cube’ event. Randomly selected contestant Kim Bolio stepped into the cash cube for the final round and, after 30 seconds of swirling bills, walked away with $500 in cash, closing out the promotion on a high note.

“It was such a fun surprise, especially right before the holidays,” Bolio said. “I never expected to win, and it made my Christmas extra special.”

The grand finale marked the conclusion of a campaign designed to engage customers and community members through interactive, in-person experiences throughout the year. Throughout 2025, Where’s the Action made appearances across Berkshire County at community gatherings, including the Fourth of July Parade, Best of the Berkshires, Trunk or Treat, and events hosted at each branch. The campaign also featured a nonprofit cash cube series that supported nine local nonprofit organizations. In total, more than $8,600 in cash prizes were awarded during the yearlong promotion.

The Where’s the Action campaign was inspired by illustrated artwork originally created in 1965 and rediscovered in the bank’s archives. Reimagined for today, the campaign blended nostalgia with innovation by featuring newly developed 2025 artwork, including AI-generated images of bank employees portrayed as part of the campaign’s creative storytelling. These visuals were showcased through in-branch exhibits and event displays, creating a unique, immersive experience that connected the bank’s history with its forward-looking approach.

“We’re incredibly proud of the enthusiasm and community connection generated by Where’s the Action,” said Ray Smith, senior vice president of Marketing. “These events gave us the opportunity to connect with people in fun, memorable ways while reinforcing our commitment to the communities we serve.”

Pittsfield Cooperative Bank extends its sincere thanks to all participants, volunteers, partners, and community members who took part in the 2025 campaign and looks forward to bringing even more engaging experiences to the region in the future.