Plainridge Park Posts Strong April, Continues Upward Trend in 2016
PLAINVILLE — Gambling revenue at Plainridge Park Casino rose another 2% in April, continuing a four-month upward trend at the state’s first casino after a rocky second half of 2015.
The Plainville slot parlor brought in $13.3 million last month, about $8,000 more a day than in March, according to the Massachusetts Gaming Commission. Plainridge is averaging $13 million in monthly revenue in 2016, up from an average of $12.2 million over the last four months of 2015. To draw more players this year, the casino has significantly increased promotional free-play credits.
“The fact that revenue is up is a good sign for Plainridge Park,” Paul DeBole, an assistant professor of political science at Lasell College and a specialist in gambling regulation, told the Boston Globe. “I’m cautiously optimistic that the upward trend will continue.”
Despite the upturn, Plainridge — which opened strongly last June — remains well short of initial revenue forecasts for its first year. The casino estimated it would bring in $300 million in its opening year, but is on pace for just $161 million.
