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Springfield College Career Center Receives Innovation Award

SPRINGFIELD — The Springfield College Career Center has been named the winner of the 2017 Innovation in Program Development Award by the Eastern Assoc. of Colleges and Employers (EACE). Springfield College was chosen for its Peer Referral Program, which rewards students who are engaged with the Career Center, for serving as brand ambassadors and referring their peers.

“I am exceptionally proud of the Springfield College Career Center for receiving this well-deserved recognition by EACE,” said Shannon Finning, Springfield College’s vice president for Student Affairs. “While our staff have always done and continue to do exceptional work with students who find their way to the Career Center, I am most proud of the fact that Career Center staff members are now engaging undergraduate student leaders as peer career mentors. The Peer Referral Program emerged from the partnership between our student leaders and the Career Center staff. As we work to engage even more of our students with the exceptional services, programs, and staff in the Career Center, the Peer Referral Program is proving to be a game changer.”

Finning noted that 150 new students were referred to the center this year, and now these students will also refer their peers. “I am excited by the continued innovation and evolution in the Career Center and know we will continue to well-serve our students, employers, faculty, alumni, and partners better each and every year by staying so closely connected and attuned to our student body.”

By capitalizing on the idea that word of mouth and viral marketing are the best strategy for reaching this underserved demographic, the program accomplished its goals through an approach that includes utilizing two students as paid peer career ambassadors to hype services and events, rewarding engaged students for referring their friends and classmates, facilitating a raffle for first-time users, launching a T-shirt campaign, and implementing a Refer-a-Peer Day event.

“We credit our wonderfully engaged Springfield College students for partaking in this exciting career-development initiative and for making the Peer Referral Program the great success it has become,” said Career Center Interim Director Scott Dranka. “From the launch of the Peer Referral program this semester, the Career Center counselors have been afforded the opportunity to work alongside newly referred students on their career-related endeavors, while also witnessing very high levels of student engagement and positive interaction with the Career Center.”

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