Springfield College to Launch Communications and Creative Media Major

SPRINGFIELD — Springfield College announced the fall 2027 launch of its communications and creative media major, an innovative academic program designed to prepare students for leadership and creative careers in today’s rapidly evolving media and technological landscape.

The communications and creative media program offers students hands-on experience and industry-focused training in communication strategy, social media marketing, content production, and digital design. Specifically, students will develop social media content and create and produce podcasts, radio broadcasts, television shows, short-form content, and more.

The program will prepare students for careers in fields such as marketing, public relations, social media strategy, and, more broadly, roles in communication, creative content, and strategic brand messaging.

“In the era of AI, human creativity is more important than ever,” said Anne Wheeler, associate professor of Composition & Rhetoric and chair of the Department of Literature, Writing, and Journalism. “Students in this major will develop a practical understanding of emerging and evolving technologies and learn to leverage their creativity to develop messaging across a variety of media and industries.”

Through collaborative projects, multimedia production opportunities, and real-world communication experiences, students will develop professional portfolios while learning from experienced faculty and industry professionals. Students will complete a substantive internship experience and graduate with a polished professional portfolio.

“This new, interdisciplinary major responds to the rapidly evolving needs of industry for skilled, authentic, and versatile communicators,” said Rachel Rubinstein, dean of the School of Arts and Sciences. “Our students will learn from caring instructors who are experts in their fields, and will thrive in Springfield College’s warm, supportive, and welcoming community.”