STCC Names James Danko Coordinator of Media Relations
SPRINGFIELD — Springfield Technical Community College (STCC) has appointed experienced journalist and marketing professional James Danko to the position of coordinator of Media Relations.
Danko, who started June 6, brings more than 25 years of experience in newspapers, management, and digital marketing. Prior to joining STCC, Danko worked at Holyoke-based digital marketing firm Big Voodoo Interactive since 2009. As lead writer, he created and edited content for websites and produced press releases. He previously worked as page 1 editor at the Republican in Springfield and as a reporter at the Daily Hampshire Gazette in Northampton.
In his new role, Danko will serve as a liaison to media outlets for communications and information. He will help identify stories on campus and respond to media inquiries and interview requests. In addition, he will monitor and post to social media.
“STCC has a great reputation as an institution that provides a diverse group of people in our community with an affordable way to transform their lives,” Danko said. “As someone who worked in newspapers for years, I know how to recognize a good story. There are so many engaging stories at STCC involving the students, faculty, and programs. I’m proud to have the opportunity to put my experience to work for the college so these stories can be told.”
Danko, who earned a bachelor’s degree in journalism from the University of Florida, will work in STCC’s Marketing and Communications Department with Joan Thomas, director of Marketing and Communications, and Kerry Ferrero, coordinator of Design and Production Services.
“Jim’s experience in journalism and in digital marketing makes him a valuable asset to our team,” Thomas said. “He can identify good stories and knows how to present them to the media. We’re happy to have him on board.”