Daily News

Stevens 470 to Host Program on ‘Training for the Digital Marketplace’

WESTFIELD — Stevens 470 will host a three-week program called “Training for the Digital Marketplace:
 Develop Your Online and Offline Marketing Strategies” on April 1, 8, and 15 to show attendees how to maximize their marketing channels. This seminar is for business owners, marketing managers, entrepreneurs, and key marketing staff.

As marketing channels continue to evolve, are you using them to maximize your business opportunities? This program covers the latest online and offline marketing channels including brand presentation, websites, SEO, advertising, social media, e-mail, and mobile technologies.

During this hands-on program, participants will review their current messaging and marketing channels; learn the latest ways to use both traditional and new media channels; explore social media, online advertising, and search-engine optimization; outline plans for offline and online marketing campaigns; coordinate marketing channels to maximize their effectiveness; and determine methods for evaluating results.

Each participant will complete the program by creating a specific plan for their online and offline channels that they can share and put into action with members of their business team.

The program meets weekly on Friday mornings at Stevens 470 in Westfield. Limited space is available. For details, visit stevens470.com or call (413) 568-2660.

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