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Daily News

HADLEY — The Amherst Area Chamber of Commerce will stage its 2022 New Member Expo, featuring businesses who have joined since 2020, on Wednesday, from 5 to 7 p.m. at Homewood Suites on Russell Street, Hadley. 

The event is presented by UMassFive College Credit Union, and includes Supporting Sponsor Steve Lewis Subaru and Contributing Sponsor Superior Plus Energy, features local nonprofit Children’s Advocacy Center Hampshire County, and is hosted by Homewood Suites, part of the Pioneer Valley Hotel Group. 

“When the doors went dark, we engaged with new members and new business owners in record numbers, but we missed out on this annual in-person tradition,” said Claudia Pazmany, executive director of the Amherst Area Chamber of Commerce. “And when the team at Pioneer Valley Hotel Group, who has generously opened up their Homewood Suites property to us, with expansive patio and BBQ and beautiful views of Hadley, and then UMass Five College Credit Union graciously stepped up to sponsor this important event, we knew it was going to be special. 

“Partners from every part of the community have stepped forward to make this a regional networking event,” she went on. “Food will be from Homewood Suites/Pioneer Valley Hotel Group, Texas Roadhouse, Herrell’s Ice Cream and Hamel’s Catering/SummitView Banquet & Meeting House; tastings from Four Seasons Liquors, Artifact Cider and V-One Vodka; and live music with Hayden Treble, an acoustic duo, will be the perfect backdrop to this event. As a Chamber, leading through partnership is what builds business and community and we are grateful to all who will make this event possible.” 

To register for the event, visit amherstarea.com 

Daily News

AMHERST — The Amherst Area Chamber of Commerce has been awarded a Mass. Office of Travel & Tourism (MOTT) Marketing Travel & Tourism Recovery Grant totaling $116,655, in a very competitive application process, to leverage a comprehensive marketing campaign to attract visitors to the Amherst area.

Tourism, the third largest economic sector in the Amherst region, has been decimated by COVID, said Claudia Pazmany, executive director of the Amherst Area Chamber of Commerce, adding, “this grant instills hope and will allow us to highlight the best of Massachusetts, showcasing the Amherst area as a hub for culture, education, global dining, agriculture, and local business. We have long been a destination for tourists to experience Western Massachusetts, and these funds will allow us to deploy tourism assets we would not otherwise have the means to do, and will enhance our region’s tourism recovery, amplify our ‘destination Amherst’ focus in tandem with the State’s MyLocalMa and ‘Put Your Money Where Your Heart Is’ campaigns.

“The comprehensive marketing campaign will leverage and focus on our regional assets — the natural beauty and outdoor recreational points of interest in our region, our iconic and internationally known art and cultural institutions including museums and historical sites, and our rich gastronomy culture where local farm-to-table sourcing meets global flavor in order to draw visitors to Western Mass and enhance visitor’s experience once they arrive,” she went on. “We will use photography, video production, and the creative content to tell the story of the Amherst area and the local businesses, institutions, and people that call it home.”

Tigerweb, a local marketing firm, will be responsible for the marketing collateral and deliverables, and has been chosen due to its ties to the Amherst area and for its prior work on the chamber’s nationally recognized #IAMherst COVID recovery campaign.

“With 59 awardees, eight being Western Mass., we see this as another vote of confidence in Western Mass from our Eastern Mass counterparts to put our region’s assets on the map,” said Pazmany. “We all know why we live and work here, but this allows us to tell that story to attract visitors and to also amplify our pride to all those who have now moved here as a result of the urban flight of the pandemic, and to instill true value in the quality of life we hold dear here.”

The grant was awarded on April 20, and the marketing campaign will run through Sept 1.

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