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EAST LONGMEADOW — Berkshire Hathaway HomeServices, a global residential real-estate brokerage franchise network, announced its further expansion in the state of Massachusetts with the addition of Berkshire Hathaway HomeServices Realty Professionals.

This addition marks the brand’s continued growth in the region with its 48th franchisee, led by President Robert Molta, who has been an industry leader in the market for more than 30 years.

Berkshire Hathaway HomeServices Realty Professionals is a full-service real-estate brokerage serving Western Mass. and Northern Conn.

By joining the network, Berkshire Hathaway HomeServices Realty Professionals agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks and its FOREVER Cloud technology suite, a powerful source for lead generation, marketing support, social media, video production and distribution, and more.

The brand also provides an exclusive Luxury Collection marketing program for premier listings. Its Prestige magazine showcases network members’ premium listings with a strong lineup of feature stories covering topics that appeal to high-end real-estate clients.

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