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Community Spotlight

Community Spotlight

Margaret Kerswill (left) and Laureen Vizza

Margaret Kerswill (left) and Laureen Vizza in front of their Main Street shop, Mutability in Motion.

Margaret Kerswill has a couple of good views of Stockbridge’s business community. One is as president of the Stockbridge Chamber of Commerce. The other is from her storefront window on Main Street.

“I think there’s a real appeal that’s well-defined in our town’s tagline, which is ‘a quintessential New England town.’ It feels small; it feels intimate,” said Kerswill, co-owner with her wife, Laureen Vizza, of Mutability in Motion, a downtown store that sells crafts handmade by artisans from across the U.S., many of them local.

“There’s a connection between people in town,” she went on. ‘When you walk through town in the morning, just about everyone says ‘good morning’ to you. There’s a very nice atmosphere about Stockbridge.”

Still, outsiders often peg the community as a tourist destination — which is certainly is — and not much else, and are surprised to find a bustling local economy that doesn’t shut down during slow tourism seasons.

“I know being in my shop, a lot of the visitors who come, who have never been here, are often surprised to see businesses stay open year-round,” Kerswill said. “When they visit other tourist areas at the beginning and end of the season, a lot of those restaurants and shops close down. We’re a small town, so most of our foot traffic is in the summer season, but we’re still here year-round, serving local regulars.”

Still, Stockbridge relies heavily on tourism and visitorship for economic development. With a population of just under 2,000 — ranking it in the bottom sixth in the Commonwealth — the community doesn’t have a deep well of residents or businesses from which to draw tax revenue, but it does boast a widely noted series of destination attractions, from Tanglewood to the Norman Rockwell Museum; from the Berkshire Theatre Festival to Berkshire Botanical Garden.

Other attractions continue to emerge as well, including the oft-delayed Elm Court project by Travaasa Berkshire County, which will turn the historic Elm Court Estate into a resort featuring 112 hotel rooms, a 60-seat restaurant, and a 15,000-square-foot spa.

The property, which sits on the border of Stockbridge and Lenox on Old Stockbridge Road, was constructed in 1886 as a summer cottage for William Douglas Stone and Emily Vanderbilt, completed a series of renovations in 1919, and evolved into an inn in the ’40s and ’50s, hosting dinners, events, and overnight accommodations. It was eventually placed on the National Register of Historic Places.

The project to renovate it began six years ago when Front Yard purchased the estate from the Berle family, who had run a boutique, wedding-oriented hotel there from 2002 to 2009. Eight neighbors appealed the 2015 approval of the resort by the Lenox Zoning Board of Appeals, but the Massachusetts Land Court eventually ruled in favor of the developer, Front Yard LLC. This past summer, Front Yard asked the Stockbridge Select Board for — and received — an extension of the permit which would have expired last month. Construction is expected to begin in the spring.

Meanwhile, the Boston Symphony Orchestra is developing a $33 million construction project at Tanglewood, a four-building complex that will house rehearsal and performance space for the Tanglewood Music Center as well as a new education venture known as the Tanglewood Learning Institute — the first weatherized, all-season structure at Tanglewood, which the BSO plans to make available for events beyond the summer months.

“We really are an amazing cultural center here, between the visual arts and handcrafted arts and crafts,” Kerswill said. “We’ve got music, dance, and theater with amazing summer-stock casts. On one hand, we have the feel of country living, but we have the convenience of Manhattan two hours away, Albany 45 minutes away, Boston two hours away, and all the culture in our immediate area. It’s remarkable. That’s why I’m here — the culture and the arts.”

Community Ties

As chamber president, Kerswill leads a member base that’s smaller than most chambers, but “strong and loyal,” as she called it.

“We do some chamber-related functions to connect,” she said, “and we also have tri-town chamber mixers with people from Lenox and Lee, where we get together and share experiences in an informal setting over cocktails for a couple hours.”

Margaret Kerswill

Margaret Kerswill

“We really are an amazing cultural center here, between the visual arts and handcrafted arts and crafts. We’ve got music, dance, and theater with amazing summer-stock casts.”

The chamber also presents an annual event to honor members and businesses, alternating between an individual one year and a company the next. On top of that, it puts on two major events. One is the three-day Main Street at Christmas festival — slated this year for Nov. 30 through Dec. 2 — which brings thousands of people into town with activities for families and children, concerts, caroling at the Red Lion Inn, and self-guided house tours. On Sunday, Main Street closes down for several hours, antique cars are brought in, and the strip transforms into a scene straight out of a Norman Rockwell painting.

That follows a summer arts and crafts fair each August, a weekend-long event that always sells out its vendor capacity, she said. “There’s no entry fee for patrons, and people freely walk around and come and go as they please. That brings a lot of people to town, at a time when summer is winding down and there’s less traffic.”

Stockbridge at a glance

Year Incorporated: 1739
Population: 1,947 (2010)
Area: 23.7 square miles
County: Berkshire
Residential Tax Rate: $9.76
Commercial Tax Rate: $9.76
Median Household Income: $48,571
Median Family Income: $59,556
Type of government: Town Administrator; Open Town Meeting
Largest Employers: Austen Riggs Center; Tanglewood; Red Lion Inn
* Latest information available

Not wanting to rest on its laurels when it comes to its status as a desirable town for tourists and residents alike, a visionary project committee was formed by Stockbridge officials several years ago to develop recommendations that could be implemented over the next 20 years. The committee issued a report in 2016 titled “Planning a Way Forward.”

That report noted that residents value the town’s cultural institutions and historic buildings; its open space, recreation sites, and walking trails; and its downtown (although many would like to see additional shops and services, as well as more parking). Meanwhile, they want to see smart housing growth that takes into account the community’s aging population, as well as additional transportation options and better accommodation of walkers and bicyclists.

As a result, the document envisioned a Stockbridge in 2036 that mixes the traditional strengths of tourism, culture, and creative economy with green- and technology-based businesses, food production from local farmers, and agri-tourism. The ideal community would also be less auto-reliant, expanding pedestrian networks, bicycle infrastructure, and regional bus and ride-sharing services.

The report also predicts a socially and economically diverse population that provides equally diverse housing options, from apartments and condominiums to smaller single-family homes, co-housing projects, and historic ‘Berkshire cottages.’ These include a mix of sustainable new construction and repurposed buildings, including the preservation of older homes, along with an increase of people living close to the town center, including mixed-use buildings with apartments over shops to support downtown businesses.

While the overall vision may be ambitious, it encompasses the sorts of goals a town of Stockbridge’s size can reasonably set when looking to move into its next era.

Blast from the Past

Kerswill, for one, is happy she and Vizza set up shop in Stockbridge — right next to the Red Lion Inn, in fact, which is in many ways the heart of the downtown business culture.

“It’s a great experience being in downtown in Stockbridge,” she told BusinessWest. “We don’t have any chain stores or restaurant franchises. We are all independently owned, and the chances are good, when you pop into one of our stores, that you’re going to be meeting the owner. It becomes a very personal experience because of that.”

As for the Red Lion itself, “it’s cozy and intimate,” she went on, “and they’ve modernized with things that people expect, like wi-fi, but you still get a real, old-fashioned experience, and I think people really crave that. I know I do.”

Joseph Bednar can be reached at [email protected]

Berkshire County

Creating an Ecosystem

State and local officials joined with stakeholders in the Berkshire Innovation Center to break ground on the project last week.

State and local officials joined with stakeholders in the Berkshire Innovation Center to break ground on the project last week.

Steven Boyd isn’t just the president and board chairman of the Berkshire Innovation Center; he’s a true believer that the $13.8 million facility will be a game changer for the region’s manufacturing and life-sciences economy.

“From a broad perspective, I’d say the center aims to support the legacy manufacturing base that has a long history of innovation here in the Berkshire region,” he told BusinessWest. “We’re an innovation center that is equal parts research and teaching institution and programming for private-sector businesses.”

State and local officials gathered last Tuesday at the William Stanley Business Park of the Berkshires in Pittsfield to break ground on a project that has been in the planning and fundraising stages for a decade, and is expected to open by the third quarter of 2019.

The two-story, 20,000-square-foot workforce-development center will include training facilities, lab space, clean rooms, and office and event space for small- to medium-sized companies, just to name a few amenities, with the collective goal of boosting economic growth, employment, and private investment in the region.

“The center aims to support and accelerate growth and innovation by providing access to state-of-the-art equipment like 3D printers and a microscopy suite, as well as conferencing and teaching facilities,” Boyd said, adding that the center will also be the centerpiece of the mostly underdeveloped, 52-acre business park it calls home.

“The building will have all these types of spaces combined into a very cooperative, shared maker-space type of environment,” he went on, with one goal being to bring ideas and inventions from colleges and research institutions, even those from the eastern part of the state, together with local manufacturing knowhow and the resources needed for commercialization.

“One of the things that makes Cambridge so vibrant is all the new technology that’s being researched or commercialized as a result of all the ideation happening at places like MIT,” Boyd said. “So, as part of stimulating the economy in the Berkshires, we want to promote more of that ideation and commercialization here.”

Gov. Charlie Baker said as much at last week’s groundbreaking. “Our administration is focused on boosting the Commonwealth’s thriving life-sciences sector in every corner of the state,” he noted. “Investing in the Berkshire Innovation Center will help expand the capacity and capabilities of this region’s entrepreneurial community to drive job creation, retention, and outside investment in Western Massachusetts.”

Boyd, who is also CEO of Boyd Technologies in Lee, said the Baker administration has been focused on creating a network of innovation in manufacturing and the life sciences that encompasses the entire state, and the Berkshire Innovation Center (BIC) will be a key part of it.

“They recognize all the momentum going on in Boston and see the opportunity to provide efficiencies by creating a statewide ecosystem,” he noted. “In the Berkshires, we have available space and facilities at lower cost to provide that type of efficiency. It can be invented at MIT and commercialized in the Berkshires, and you don’t have to get on a plane and fly halfway around the world to make something that’s truly innovative.”

Nearly 5,000 jobs in Berkshire Country are in the manufacturing sector, making it the fifth-largest industry in the region.

With that in mind, Housing and Economic Development Secretary Jay Ash noted that the center will serve as an anchor institution for region, “strengthening connections between the life sciences and advanced-manufacturing industries and education institutions, creating jobs, and shaping the next generation of home-grown innovators.”

Precision Endeavor

At the start of the summer, the BIC board brought on Consigli Construction Co., one of the largest general contractors in the Northeast, to oversee construction at the former General Electric site. John Benzinger, a senior project manager for Skanska USA Building Inc. of Springfield, will serve as the owner’s project manager. Skanska recently served as the project manager for Union Station in Springfield.

Resources inside in the innovation center, when it is completed, will include:

• Precision measurement and reverse engineering utilizing the BIC’s flagship platform, the Hexagon Metrology 121510 CMM with touch probe, laser scanner, camera module, and ROMER Arm;

• A rapid prototyping center featuring cutting-edge 3D printing capabilities in plastics and metals;

• Precision analysis and microscopy with the Zeiss Axio Imager 2 platform, for both life-sciences and materials research;

• Clean-room lab space to conduct research or pilot production for nanotechnology, life sciences, or other applications requiring a clean environment; and

• Wet-lab space to conduct collaborative life-sciences research or start up a biotechnology company. The lab will feature sinks, DI water, fume hoods, biosafety cabinets, autoclave, centrifuge, incubators, deep freezer, glass washer, ice machine, and lab supplies.

The center will also offer customized training programs for advanced manufacturing, access to Berkshire Community College’s engineering technology classes, and the space for companies to conduct their own proprietary training in technology-loaded classrooms.

In addition, BIC members will be able to collaborate on research with UMass Amherst, Rensselaer Polytechnic Institute, UMass Lowell, and SUNY Colleges of Nanoscale Science & Engineering, as well as develop training and internship programs with Berkshire Community College (BCC), McCann Technical School, and Taconic High School.

This broad coalition of academic partnerships sets BIC apart from other facilities, like the Institute for Applied Life Sciences at UMass Amherst, that provide cutting-edge resources for manufacturers and commercialization opportunities for innovators, Boyd said.

“When we started thinking about the business plan, we felt this area is underserved in terms of business-class conferencing and teaching areas,” he told BusinessWest. “Of course, BCC has wonderful classrooms and teaching facilities, and many companies around here have their own conference rooms, but not a place to host larger-scale strategic meeting or annual board retreats. I think it would be nice to have a local facility that allows third-party distance learning and access to state-of-the-art conferencing that is otherwise not available here.”

Steven Boyd

Steven Boyd

“We’re an innovation center that is equal parts research and teaching institution and programming for private-sector businesses.”

In fact, it’s the workforce-development aspects of the facility that have Boyd as excited as the cutting-edge technology.

“Specifically, we envision training that is very germane to industry, and at the same time we want to provide a provide a place for our fundamentals to be available for incumbent workers,” he said. “BCC will play a very central role in training — in manufacturing fundamentals, LEAN manufacturing concepts, STEM-related programs — but we also will bring in subject-matter experts to talk about things like sensors and actuators that relate to automation systems and things that provide deeper lifelong learning for the workplace out here — and, of course provide a steady stream of talent.”

Next Generation

That last aspect is key, he added — the idea that partnering with area high schools and colleges on training and internship programs will boost the pipeline of young talent into fields like biotechnology and precision manufacturing that desperately need it.

“It’s self-serving for businesses in that way,” Boyd said. “We’re preparing kids in schools today for careers that may start with a local company but end with a long career in biotech. Our point is, if you are qualified in this space and engage in a growth mindset and lifelong learning, you will have the opportunity for upward mobility, both at your specific company or at another one in the industry at large.”

Plans for the Berkshire Innovation Center were launched about a decade ago, when the city of Pittsfield received a $6.5 million earmark in then-Gov. Deval Patrick’s $1 billion life-sciences bill to construct a facility in the William Stanley Business Park. When the project moved forward in 2014, the Massachusetts Life Sciences Center provided an additional $3.2 million.

However, construction, originally scheduled to begin in 2015, was delayed after the original bids came in $3 million higher than expected. Since then, a coalition of state, local, and private-sector funding sources raised the difference, with the state coming through with the final $2.3 million earlier this year. Boyd was elected the BIC’s first president and board chairman in 2015, while Rod Jané, president of New England Expansion Strategies in Westborough, was hired as the BIC project director.

While planning the facility, the BIC has already begun developing and launching its programs, such as a speaker series that, since 2015, has conducted more than 10 speaking events on topics relevant to advanced manufacturers in the region. The featured speakers for these events have included executives from the medical-device industry, advanced equipment manufacturers, researchers from leading research universities in the region, workforce-development leaders, and career-center directors from colleges and universities.

“If you are qualified in this space and engage in a growth mindset and lifelong learning, you will have the opportunity for upward mobility, both at your specific company or at another one in the industry at large.”

Meanwhile, BIC workforce-training programs were launched in 2016, and have featured all-day training seminars on topics such as lean manufacturing and continuous improvement, thermoplastics for medical devices, and medical-device regulations. That same year, the first wave of advanced R&D equipment, acquired through grants by Berkshire Community College, and training for employees of BIC member companies on the advanced equipment has been ongoing.

Taken as a whole, Boyd said, the innovation center will essentially cast a net to attract and train the next generation for some of today’s most intriguing careers — and, in some cases, careers that haven’t even emerged yet. What is clear, he added, is that modern manufacturing jobs are a far cry from long-outdated stereotypes about factory floors.

“You don’t get dirty on the production floor,” he said. “Quite the opposite, at Boyd Technologies, they’re the cleanest spaces in the building. They’re precise and clean-room controlled and certified as such, and people that work there are mainly using computers. Of course, there are materials and all types of processes and actual manufacturing, but it requires statistics and technical reading and understanding of biocompatibility and sterilization methods. All these are things the workforce of today have to be cognizant of.”

The Berkshire Innovation Center promises to not only build that awareness, but provide the resources and partnerships to make the Berkshires a key part of a high-tech ecosystem that is no longer the exclusive domain of Boston and Cambridge.

Joseph Bednar can be reached at [email protected]

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