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Community Spotlight

Community Spotlight

Community Spotlight

The Morgan-Sullivan Bridge project is ahead of schedule, and with a new acceleration agreement in place, it is due to be completed by late summer next year.

Mayor William Sapelli said he received the text late on a Friday afternoon earlier this month, and it was somewhat unexpected; he was anticipating word coming later.

But it was very, very welcome.

It came from state Lt. Gov. Karen Polito, and it said, in essence, that the state had approved what’s known as an acceleration agreement for the Morgan-Sullivan Bridge project. What that means is that money has been apportioned that will allow the general contractor, Palmer-based Northern Construction, to pay crews overtime to work on nights and weekends to accelerate (hence the name) the timeline for completing what amounts to a full replacement and widening of the 74-year-old bridge over the Westfield River.

As a result, the anticipated completion date, originally May 21, 2022, is now August 9, 2021.

And what this means is that the 2020 edition of the Big E will be the last that will have to contend with this all-important span, which links Agawam with West Springfield, being under construction.

That’s why that text was so welcome. Even though the two communities, the Big E, tens of thousands of people who visited it, and those who live, work, and do business near the bridge somehow made it through the 2019 exposition without major incident, doing so presented a serious challenge.

It’s not something they’d want to do again, but they’re quite grateful to only do it once more, to be sure.

“This is great news regarding the bridge,” said the mayor. “With this acceleration plan, we’re going to cut almost a year off the completion time.”

The bridge project has been the dominant topic of conversation in this city (remember, it has a mayor) that is still officially called the Town of Agawam since well before construction began. And Sapelli has been part of many of those conversations as he continues a daily ritual of eating breakfast — and often holding court — at different eateries in the community.

“We’ve expedited our permitting process to try to make it easier; we certainly don’t look the other way or cut corners, but there are things we can do to expedite the permitting process and make it less complicated for people to come to town.”

As was noted in this space last year, this rotation includes Partners, Giovanni’s, and a somewhat new addition, the Pride station on North Westfield Street in the center of Feeding Hills.

“There, it’s a bunch of old-timers — a great bunch of guys; I’m the youngest one there,” Sapelli, the retired school superintendent who just started his second two-year term as mayor, noted. “We used to meet at the McDonald’s, but with the renovation at Pride, they moved over there. That’s on Mondays; I’m there at 7 and then in City Hall by 7:30. We sometimes take up as many five tables, and there’s always a lot to talk about … beyond the bridge.”

Indeed, while that project has complicated things at and for the Big E and also caused some initiatives to hit the ‘pause’ button, including redevelopment of the Games & Lanes building on Walnut Street Extension and the site of a former motel on Suffield Street, there are still things happening.

Indeed, the shopping plaza on Springfield Street once dominated by a FoodMart that saw its roof collapse and has struggled with vacancies in recent years is now essentially full. The latest additions include Still Bar & Grill — now occupying space that was briefly home to a satellite location of the YMCA of Greater Springfield — and a small but intriguing market called Kielbasa and Dairy. It sells more than those items, but they are the headliners. Which explains why they’re on the sign.

Agawam at a glance

Year Incorporated: 1636
Population: 28,718
Area: 24.2 square miles
County: Hampden
Residential Tax Rate: $16.83
Commercial Tax Rate: $31.61
Median Household Income: $49,390
Family Household Income: $59,088
Type of government: Mayor; City Council
Largest Employers: OMG Inc., Agawam Public Schools, Six Flags New England, Whalley Computer Associates
* Latest information available

Meanwhile, a new tenant — TW Metals, a subsidiary of O’Neal Industries — has taken over roughly half the sprawling space once occupied by Simmons Mattress in the Agawam Regional Industrial Park, a Westmass property located on the site of the former Bowles Airport.

Also, another new business, Vanguard Renewables, an organic recycler, has broken ground on Main Street, said Sapelli, adding that a new over-55 housing development is being planned for a large parcel on South Westfield Street, and a number of vacancies in the myriad strip malls and small shopping centers that populate the city are being filled.

And perhaps the best news for the business community is that the business tax rate has come down slightly, a step that Sapelli believes speaks loudly about this community’s commitment to being business-friendly.

For this, the latest edition of its Community Spotlight series, BusinessWest talked with Sapelli about all these matters and what they mean moving forward for a community that is very much looking forward to life after this bridge project has been completed.

Food for Thought

Getting back to those gatherings over breakfast, Sapelli said the tone has been generally positive lately — and it hasn’t always been so, especially in the ramp-up, if you’ll pardon the expression, to the start of the bridge project.

The improved mood can be attributed in part to the bridge work already being ahead of schedule — thanks to a considerable amount of work on nights and weekends — and the fact that, while there have been inconveniences, they haven’t been as bad as many anticipated.

“What I’m hearing — and believe me, they wouldn’t be afraid to tell me otherwise — is how smoothly they think things are going,” said the mayor. “It’s not as congested as they thought it would be, and things are moving pretty well and they’re on schedule, which never happens with projects like this.”

That held true, generally speaking, for the 17 days of the Big E last September, he went on, adding that a great deal of collaboration and early planning efforts paid off handsomely.

“It wasn’t as bad as many people thought it would be, and I heard that not only from residents but police officers working details,” said Sapelli. “And we attribute this to the fact that we met — with ‘we’ meaning the police, the administration, West Springfield police, and the Big E — and came up with a plan of action.”

Elaborating, he said the Big E printed materials instructing motorists how to get to the fairgrounds without using Routes 75 (Suffield Street) and 159. And visitors — most of them, anyway — heeded that advice. The Big E also used park-ride facilities in Agawam that helped ease traffic on and around the bridge, despite record attendance at the fair.

And for the 2020 edition … well, things will go a little more smoothly because the three lanes to the south of the bridge (now under construction) will be open, as opposed to the two lanes on the north side currently being used.

But enough about the bridge. There are other things happening in the community, starting with that important vote on the commercial tax rate, said Sapelli.

Mayor William Sapelli

Mayor William Sapelli says Agawam is making progress on many economic-development fronts, from filling vacant storefronts to zoning reform to workforce-development initiatives in its schools.

The town’s split rate now looks like this: $16.83 residential and $31.61 commercial. Last year, the numbers were $16.65 and $31.92. Commercial rates don’t generally go down at the expense of the residential side, Sapelli acknowledged, and the decrease was only 31 cents.

But that’s an important 31 cents, perhaps on the tax bill and certainly from the standpoint of sending a message, said the mayor, adding that some historical perspective is in order.

“Years ago, when the split in the tax rates originally started, the rates were fairly close; now, the commercial rate is almost double,” he explained, adding that he and other city officials decided it was time to move them closer together.

“At my presentation to the City Council, I talked about how we, as public officials, talk about being business-friendly,” he recalled. “It’s one thing to say it; it’s another thing to do it.”

He believes the unanimous vote in the council is a solid example of ‘doing it,’ and he believes it might help bring more new businesses to consider Agawam moving forward.

In addition to that lower rate, the community boasts good schools, available land, plenty of parks and recreation (three golf courses, for example), and, as noted, ample opportunities for retail operations.

There have already been some intriguing additions, he said, noting that the Still and Kielbasa and Dairy are solid additions to the plaza on Springfield Street, and they’re helping bring more people to that section of Agawam.

Meanwhile, TW Metals helps fill a troubling vacancy in the industrial park, he noted. The company signed a 10-year lease for 65,000 square feet, half the nearly 130,000-square-foot building, now owned by Agawam 320 TGCI LLC, an affiliate of the Grossman Companies.

“I think we’re doing well because of our location and because we’re business-friendly,” said Sapelli. “We’ve expedited our permitting process to try to make it easier; we certainly don’t look the other way or cut corners, but there are things we can do to expedite the permitting process and make it less complicated for people to come to town.”

Bridging the Gap

As noted earlier, the bridge project has put some initiatives on hold in this community, including efforts to revitalize and modernize the Walnut Street Extension area, which includes the Games & Lanes parcel, and also redevelopment of the parcel off Suffield Street.

But in most other respects, things are moving forward, and the talk over breakfast at the Pride store, Partners, and Giovanni’s has been generally positive. And with that text from the lieutenant governor, there was certainly more good news to discuss around those tables.

In short, this community isn’t waiting until the ribbon is cut on the new bridge to create momentum, more jobs, and new opportunities.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

MJ Adams, Greenfield’s director of Communty and Economic Development

Let’s get the bad news out of the way. And it certainly is bad news.

Wilson’s department store, an anchor and destination in downtown Greenfield for a century or so, will be closing its doors as its owner moves into retirement, leaving a very large hole to fill in the middle of Main Street.

The store was practically synonymous with the city and its downtown, drawing visitors of all ages who wanted to shop in one of the last old-time department stores in this region and maybe in the state.

“It’s devastating and it’s heartbreaking because it’s part of the fabric of the community,” said Diana Szynal, executive director of the Franklin County Chamber of Commerce, headquartered on Main Street in Greenfield. “This will be a serious loss for Greenfield, but…”

That ‘but’ constitutes what amounts to the good news.

Indeed, while unquestionably a loss, the closing of Wilson’s — which was certainly not unexpected by most — isn’t producing anything approaching the hand-wringing such news would have generated a decade or even five years ago.

Redevelopment of this large and highly visible site will certainly pose challenges. But instead of focusing on that aspect of the equation, most are consumed by the other side — the opportunity side, which Szynal referenced as she finished her sentence.

“We are looking at this as an opportunity,” she said. “We know something good will go there, something that reflects a changing landscape in retail.”

Meanwhile, there are enough good things happening and enough positive energy in this city that most are thinking this is something Greenfield can deal with and perhaps even benefit from in the long run as the retail world changes.

Jeremy Goldsher, left, and Jeff Sauser, co-founders of Greenspace co-working space.

As for those good things and positive energy … it’s a fairly long and impressive list that includes:

• New businesses such as the Rise Above coffee shop, and established businesses under new ownership, such as the Greenfield Garden Cinema, another downtown anchor;

• A refocused Greenfield Business Assoc. (GBA), now under the leadership of coordinator Rachel Roberts;

• A burgeoning cultural economy headlined by the Hawks & Reed Performing Arts Center in the heart of downtown, but also a growing number of arts-related ventures;

• Co-working spaces — such as Greenspace, located above Hawks and Reed, as well as Another Castle, a facility that has attracted a number of video-game-related businesses — that are attracting young professionals and bringing more vibrancy to the downtown;

GCET, the municipal provider of reliable high-speed internet, a service that that has made those co-work spaces possible;

The Hive, a makers space now under development on Main Street, just a block or so down from Wilson’s;

• Rail service, specifically in the form of the Yankee Flyer, which brings two trains a day to the city, and enables one to travel to New York and back the same day;

• A new town library, which is expected to bring more vibrancy — and another co-working space — to downtown; and

• A noticeable tightening of the housing market, a tell-tale sign of progress.

“I have some employees who are trying to buy homes in Greenfield, and the inventory is moving so fast, they’re having a hard time getting something,” said Paul Hake, president of HitPoint, a video-game maker and anchor tenant in the Another Castle co-working space. “We have someone who’s trying to buy here from Los Angeles; he’s very excited, but he says, ‘every house I look at is gone by the time I can make an offer.’ The market’s hot, and that’s always good.”

The landscape in downtown Greenfield is changing. Long-time anchor Wilson’s is closing, while new businesses, such as the coffee shop Rise Above, have opened their doors.

These pieces to a large puzzle are coming together and complementing one another, thus creating an attractive picture and intriguing landing spot for entrepreneurs looking for quality of life and an affordable alternative to Boston or Northampton. And they’re also creating momentum that, as noted, will hopefully make the closing of Wilson’s a manageable loss.

“We’re sad to see Wilson’s go,” said William Baker, president of Baker Office Supply, another Main Street staple (pun intended) since the 1930s, and also president of the Greenfield Business Assoc. “But we’re all excited to see what comes next.”

Roberts agreed.

“Downtown is at a crossroads, and we’re working together to see what fits and put the pieces together,” she noted, adding that there is a great deal of collaboration going on as the community hits this fork in the road, an important ingredient in its resurgence. “We support each other, and that’s huge. I’ve lived in plenty of other places where you see isolation and people hitting walls. We don’t hit walls here — we just make a new window and figure out how you’re going to reach across that window to your neighbor and say, ‘how are we going to make this work?’”

For this, the latest installment of its Community Spotlight series, BusinessWest opens a window onto Greenfield, or what could be called a new Greenfield.

Banding Together

Jeremy Goldsher was born in Greenfield and grew up in nearby Conway. Like many other young people, he moved on from Franklin County to find opportunity, but unlike most, he returned to his roots — and found it there, in a number of different ways.

Indeed, he’s now at the forefront of a number of the initiatives creating momentum in Greenfield. He and Jeff Sauser co-founded Greenspace, which bills itself as “flexible, on-demand co-working space in the heart of downtown,” and is part of the ownership team at Hawks and Reed, which is drawing people from across the region, and well beyond, with a diverse lineup of shows, ranging from open-mic night on Jan. 7 to Bombtrack, a Rage Against the Machine tribute, on Jan. 10.

He’s also on a host of committees, including the Downtown Greenfield Neighborhood Assoc. and the GBA, and was active in the push for a new library.

He told BusinessWest there is considerable positive energy in the city, generated by a host of factors, but especially a burgeoning cultural economy, a growing number of young entrepreneurs finding their way to the city (thanks to fast, reliable internet service), and a downtown that is becoming ever more attractive to the younger generations.

What’s made it all possible, he noted, is a spirit of collaboration and a number of groups working together.

“It really does a take a village,” he said. “It’s such a blessed time to be a part of this community; there’s a wave of construction and development happening, and it’s just exciting to be part of it.”

MJ Adams, director of Community and Economic Development for Greenfield, agreed. She told BusinessWest that, as a new year and a new mayoral administration — Roxann Wedegartner was elected last November — begins, a number of initiatives launched over the past several years are starting to generate progress and vibrancy.

These include everything from the new courthouse, transportation center, and parking garage in the downtown to GCET’s expanding footprint; from Greenfield Community College’s growing presence downtown — and across the city, for that matter — to redevelopment of the former Lunt Silversmith property into a healthcare campus.

“The city conducted a master-planning process about five years ago that really engaged the community in a robust conversation of what we saw as our future,” Adams explained. “As we come up on the five-year anniversary of that initiative, the community is talking about focusing more specifically on the downtown and downtown revitalization.

“We’ve seen a major shift in how our downtown plays itself out,” she went on. “And I think we’re trying to figure out what role the city should be playing and what’s the role of the various partners in the community as we try to continue moving forward and seeing Greenfield become the robust, vibrant arts and cultural hub of Franklin County.”

There are a number of these partners, starting with GCC, the only college in Franklin County. The school has long had a presence in the downtown, and is working to become more impactful in areas ranging from workforce development to entrepreneurship, said Mary Ellen Fydenkevez, chief Academic and Student Affairs officer.

As examples, she said the college, which is in the midst of its own strategic-planning process, has launched a creative-economy initiative in collaboration with retired Congressman John Olver; put together a ‘Take the Floor’ event, a pitch contest with a $10,000 first prize; and blueprinted a new ideation center to be created in the East Building within the school’s main campus.

“There, we hope to bring together all different kinds of entrepreneurs to work together in a working space,” she explained, adding that the college plans to stage workshops on various aspects of entrepreneurship to help fledgling businesses develop.

Meanwhile, it plans to start a new business of its own, a coffee shop to be managed by student interns.

“One of our focal points is experiential learning,” she told BusinessWest. “And this business will provide that — it will give students opportunities to learn while doing; they’ll be running their own business.”

Meanwhile, on the academic side, the college is looking at new programs to support workforce-building initiatives in healthcare precision manufacturing and other sectors, and it is also blazing a trail, if you will, with a new program in adventure education.

Indeed, the school recently received approval from the state Department of Higher Education for an associate-degree program to focus on preparing individuals to lead businesses in the outdoor-adventure sector, which includes ziplining, rafting, and more.

“We feel that Western Mass. is a great place for such a program,” Fydenkevez said. “And we’re optimistic that we’ll get some good response; this is an important part of the economy here.”

Art of the Matter

The same can be said of the broad arts and entertainment sector that has emerged over the past several years, said Rachel Katz, owner of the Greenfield Gallery, billed as the city’s premier (and also its only) art gallery, and president of the Crossroads Cultural District.

“I’m a big believer in the creative economy driving growth, especially after an industrial exodus, as we’ve seen in so many small New England towns — it’s a model we’ve seen repeated all through the country,” said Katz, who converted the former Rooney’s department store in 2015 with the intention of creating a gallery and leading the way in a creative-economy revival.

“I saw when I came here that there were already a lot of creative people here doing some amazing things,” Katz went on. “There just wasn’t a home for them; I created a home.”

Since then, the arts and music sector, if you will, has continued to grow, said Katz, who believes it is leading the revival now taking place. And another major piece to the puzzle with be added with the Hive makers space.

Like other facilities of this type taking shape in other communities, The Hive will be a membership-based community workshop with tools and equipment — from computer-controlled precision machining equipment to 3D printers to traditional sewing machines — made available to these members.

“This space is critical,” Katz said, “because it provides a bridge between the creative economy and the more traditional technological economy. And the one resource we still have — it’s never gone away despite the closing of all the tap-and-die shops — is the people that are here.

Jeremy Goldsher at Hawks & Reed Performing Arts Center, the anchor of a growing cultural economy in Greenfield.

“Those people still have skills and ideas; they just don’t have a place to actualize them,” she went on. “The Hive will give these people an outlet, and when you put tools in the hands of people with ideas, only good things can happen.”

Good things also happen when you can give people with ideas reliable, high-speed internet and attractive spaces in which to work, said Sauser, Goldsher’s partner at Greenspace and an urban-planning consultant by trade.

He told BusinessWest that the Greenspace model is to take obsolete or underutilized space and “make it cool again.” He and Goldsher have done this above Hawks and Reed and across the street at 278 Main Street, and they’re currently scouting other locations in which to expand.

Rachel Roberts, coordinator of a revitalized Greenfield Business Assoc.

Their spaces have become home to a diverse membership base, he said, one that includes an anchor tenant, smaller businesses, and individuals. Above Hawks and Reed, the anchor tenant is Australis Aquaculture, a producer and marketer of farm-raised barramundi — with the farm in Vietnam.

“They wanted to move their executive and sales teams from Montague to downtown Greenfield, in part to retain staff, keep people happy, and have people enjoy coming to work — many of their employees now walk to work,” Sauser explained, adding that the other anchor, Common Media, a digital-marketing company, was based on Route 9 in a building people didn’t enjoy coming to.

Both moves speak volumes about Greenfield’s revitalization, he went on, adding that both companies have lower overhead then they had before, and their employees are happier, both strong selling points.

“My observation, and my personal experience, is that Greenfield is great at attracting people who are looking for a certain quality of life and sense of community — and can work wherever they want,” he noted. “And there’s more and more people like that in this world.”

Creating a Buzz

All those we spoke with said that easily the best thing Greenfield has going for it at present is a spirit of collaboration, a number of parties, public and private, working together to forge a new, stronger, and more diverse economy.

This collaborative spirit is being celebrated — sort of — in another intriguing initiative certain to bring more color to the downtown. It’s the latest in a region-wide series of public art-installation projects, initiatives that brought dozens of painted sneakers to Springfield, bears to Easthampton, terriers to West Springfield, and C5As to Chicopee.

Greenfield will soon be populated with giant bees, said Sarah Kanaby, board president of Progress Partnership Inc.

“These bees are a symbol of the collective energy and the buzz — there have been 5 million bee puns to come out of this project — that we’re seeing in Greenfield,” she explained, noting that artists are painting and decorating the bees now, and they are scheduled to be installed in May or June. “We strongly believe, because of Greenfield’s connection to the modern beehive and all that the beehive represents in terms of collectivism and cooperation, that this is the right image.”

Roberts agreed, noting that a revitalized GBA is one of those groups working with other public and private entities to bring more vibrancy to the downtown and the city as a whole.

“We’re trying to work more collaboratively with the town government to create more things to benefit businesses here in Greenfield as well as the greater community,” she said, adding that one example of this is the addition of new holiday lights on the town common and other holiday-season touches throughout the downtown.

“We’re focusing on taking what we’ve already done and making those programs better, and also finding new ways to support the businesses as well as the community,” she said, adding that, while much attention is directed toward new businesses and attracting still more ventures, her agency doesn’t want to look past long-standing anchors, both small and large, that are still a big part of the picture.

Efforts toward securing not only a new library but also a new fire station are part of this work, she said, adding both facilities are desperately needed, and both with contribute toward quality of life and a greater sense of pride in the community.

Baker, the third-generation owner of the family business, one that has been on Main Street since 1936, agreed, and noted that the GBA has given a voice to a business community that historically hasn’t had one, and at a time when its voice is needed.

“The downtown is re-inventing itself right now; we’re in the midst of trying to figure out what a downtown should be in this new day and age,” he told BusinessWest. “And in talking to people, I think we’re on the right track; there are a lot of great new ideas. We just have to continue with the creative economy, the co-work space, the fantastic internet service that we have, and draw people downtown as we try to figure out the next chapter and what a downtown should look like.”

What’s in Store?

This brings us back to the elephant in the room — the closing of Wilson’s and the huge void it will leave downtown — and where we started this discussion.

Yes, this development is a blow to the city and the end of the area in a number of ways. But this is a new era Greenfield and a different time.

Specifically, it’s a time of collaboration and working together to create new and different kinds of opportunities and new uses for existing spaces.

“Wilson’s was an anchor for this downtown for the longest time, for 137 years,” Adams said. “But it’s exciting to think about what’s next; we’re about to turn the page and see what’s next.”

As Roberts said, those working within this collaborative don’t hit walls, they create new windows. And the view from those windows is very promising.

George O’Brien can be reached at [email protected]

Community Spotlight

Community Spotlight

Mayor Thomas Bernard says North Adams has been investing in economic development, public safety, education, and a host of other areas.

Seven priorities, 43 goals, 95 policies, and 355 actions.

This tall list makes up the master plan for the city of North Adams. The Vision 2030 Plan was launched in 2011, and just this year, Mayor Thomas Bernard and cohorts revisited the plan to check up on the progress made to date.

“We had a really good session in October where we got some interesting suggestions for setting priority areas around marketing and promotion to move the needle on some of the economic developments,” he said.

In addition to the information session in October, Bernard says another will be held in early 2020 in which the town will tackle three things: review what has been accomplished so far, identify things that five years ago may have seemed urgent but are not as pressing now, and identify issues that have changed in the last five years.

The plan’s seven priorities — economic renewal, investment in aging infrastructure, creation of a thriving and connected community, intergenerational thinking, fiscal efficiency, historic preservation, and food access — are all currently being reviewed, and Bernard says these undertakings make for an exciting time in the city.

“There are some really great developments happening in a lot of different areas,” he told BusinessWest. “There’s a good chance to work in collaboration with a lot of people.”

Some of the more prominent developments include a project to build a much-needed new elementary school, updating zoning for the town, investing in public safety, and several projects that cater to younger children.

Bernard knows that, in order to be successful with new projects, the city must still take care of the older, foundational matters, and says North Adams has done a great job keeping track of both.

“We want to double down on the things we’ve already done, both this cultural development that’s happening, but also doing the foundational work to ensure that we can be successful so that we’re championing the big developments, we’re celebrating the jobs that are coming in, but we’re also making sure that the quality of life in neighborhoods is strong and solid,” he said.

“There are some really great developments happening in a lot of different areas. There’s a good chance to work in collaboration with a lot of people.”

Indeed, he says the overall feedback from the community has been extraordinarily positive, and mentioned one feeling in the city in particular: optimism.

Youthful Approach

That optimism, said Bernard, now going into his second term as mayor of North Adams, comes amid an increasing number of investments in economic development, public safety, and other key areas.

But you can’t move forward without looking back, so one big goal is investing in the youth and education sector, which includes the renovation of a very old elementary-school building.

Just a few weeks ago, Bernard and Superintendent of Schools Barbara Malkas visited the Massachusetts School Building Authority and were invited into eligibility for consideration of the reconstruction of Greylock Elementary School — a building that is 70 years old.

North Adams at a glance

Year Incorporated: 1878
Population: 13,708
Area: 20.6 square miles
County: Berkshire
Residential Tax Rate: $18.62
Commercial Tax Rate: $40.67
Median Household Income: $35,020
Family Household Income: $57,522
Type of government: Mayor; City Council
Largest Employers: Crane & Co.; North Adams Regional Hospital; BFAIR Inc.
* Latest information available

“If we’re able to be successful in the feasibility phase, then we’re invited to proceed forward, and we can put the funding plan together,” said Bernard. “It really will set the course for elementary education in the city for the next 50 years.”

Other investments for the youth population in the city include a splash park and a skate park. While Bernard acknowledged North Adams is an aging community and its leaders are always thinking about what it means to be age-friendly, he sees a lot of energy and — here’s that word again — optimism when it comes to investing in the younger population.

“What this splash park and the other main investment, which was a skate park, has done is create community engagement, excitement, energy, vibrancy, and a sense of optimism that comes from things that are youth-focused,” he said.

On the economic-development side, Dave Moresi, a local developer, recently embarked on a mill project that celebrated its grand opening this past June. Bernard said Moresi bought the mill in mid-2017, and it already has more than 50 businesses inside, including a financial-services office, a mental-health clinician, a coffee roaster, a gym, a hair salon, and much more.

“I think this speaks to a couple things,” said Bernard. “It speaks to the quality of work that Dave and his team do, but it also speaks to this moment that we’re in, bringing it back full circle to this energy, excitement, and potential.”

Moresi also purchased a school building the city no longer uses and is turning it into residential apartments.

Adding to that excitement are two enabling projects that have occurred over the past year. Bernard said bringing life into the downtown area continues to be a challenge, so a parking study was done to look at what assets and needs are necessary if the city were to attract additional housing and development. North Adams also updated its zoning map to reflect current conditions — a process that hadn’t been tackled since the late ’50s to early ’60s.

With all this activity going on, the city has also been investing in public safety. Just this year, Lt. Jason Wood was appointed as the new police chief for North Adams. In addition, the city added its first hybrid vehicle to the city fleet and is working on adding a hybrid cruise, which would make it the first city in Western Mass. to do so.

Forward Momentum

While North Adams still faces economic and socioeconomic challenges, like all cities do, the mayor feels optimistic that the community is on the path for success.

“We continue to be in an exciting time for North Adams, and I think more and more people are picking up on it, whether that’s visitors who are coming here or whether it’s longtime residents who are seeing some of these developments and being really excited about it,” Bernard said. “We have a lot of work to do to make sure we stay on an even keel.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

From left, Rebekah DeCourcey, Stuart Beckley, Tracy Opalinski, and Anna Marques.

‘Somewhere worth seeing.’

This is the tagline that’s been attached to a visioning, branding, wayfinding, and business-development plan for the town of Ware, an ambitious document that has elements ranging from a community vision to a branding strategy to new signage that will direct locals and visitors alike to various civic, cultural, and recreational destinations within the community.

As for that vision, it states that this community in eastern Hampden County is “one where we meet at unique shops and businesses in our revitalized downtown, where a growing, diverse economy is being cultivated, where we respect the land and enjoy unrivaled outdoor recreation opportunities, and where our government and its partners work together to provide efficient and up-to-date services for all of our citizens.”

For town officials, said Selectman Tracy Opalinski, the tasks at hand are to make sure that these are not just taglines and words on a page, but instead constitute reality in this community of nearly 10,000 people — and to communicate this to people within and outside the town. And she and others believe some real progress is being made in this regard.

“Ware is really a center of commerce for a large region, and people come to Ware not just to go to Walmart, but also for their banking, their healthcare, their education. We are a regional hub to a rural area.”

She said there are many projects underway to help people realize how much Ware has to offer, and town officials are working hard to set the town up for a bright future.

“Ware is really a center of commerce for a large region, and people come to Ware not just to go to Walmart,” said Opalinski, referencing perhaps the town’s main drawing card, “but also for their banking, their healthcare, their education. We are a regional hub to a rural area.”

Stuart Beckley, town manager; Anna Marques, building inspector and zoning enforcement officer; and Rebekah DeCourcey, director of Planning and Community Development, all sat with BusinessWest recently and shared the many ongoing projects to help Ware accomplish its ambitious goals, and also several that have already been implemented.

Main Street is one area of town in which Ware officials are looking to create more vibrancy.

These activities include everything from restoring outdoor trails to bringing in new businesses to support a still-struggling Main Street — and officials say they are already seeing results, in the form of some new stores, healthcare-related businesses, arts-focused ventures, and the growing presence of Holyoke Community College.

“There has been a lot of growth on Main Street,” said Beckley. “It used to be rare that there was night parking and night traffic, and now, because of the arts and the restaurants, there has been more activity.”

With Ware being a distance — and roughly equidistant — from Worcester and Springfield, Beckley and others say said they recognize the importance of making services available in the town, and they believe Ware is well on its way to becoming more than just a drive-through community.

“I see the passion, and I see the forward momentum,” said DeCourcey. “I used to take Route 9 when I was out in the Amherst area. I feel like, 10 or 15 years ago, Ware wasn’t a place that I was going to stop for anything, I was just going to drive through. And now, all the storefronts that have been empty for 10 years are filling up.”

For this, the latest installment of its Community Spotlight series, BusinessWest looks at just how Ware is living up to its new tagline and becoming ‘somewhere worth seeing.’

Building a Brand

The 2015 vision plan for Ware, completed by Arnett Muldrow & Associates with funding from the Edward and Barbara Urban Foundation, recognized growing social issues in town related to low-income housing, lack of transportation, crime, drug use, and an aging population, and noted the general area along Main Street was declining, with continued disinvestment and vacancy.

Town officials recognized the importance of acting quickly and pointedly, and rallied to bring new businesses and projects to town to counter these forces and create a more vibrant community.

There is an ongoing effort to restore Main Street, with new arts-related stores opening, including Clayworks and ArtWorks Gallery by Workshop13, a nonprofit cultural arts and learning center in town. Also on Main Street, E2E, a Holyoke Community College satellite facility for ‘education to employment,’ opened in 2018, and offers services like college enrollment, job training and certificates, jobs lists, and English and math tutoring.

“For HCC to come here was really important to the town, and as it continues to grow, they’ve made a connection with our Ware public schools,” said Beckley. “The town is now offering EMT courses, certified nursing, and is about to start a criminal justice course.”

In addition, expansions have been completed at several businesses, including the Dollar Store and Cluett’s Appliance.

Ware at a Glance

Year Incorporated: 1775
Population: 9,872
Area: 40.0 square miles
County: Hampshire
Residential Tax Rate: $20.21
Commercial Tax Rate: $20.21
Median Household Income: $36,875
Median Family Income: $45,505
Type of government: Open Town Meeting
Largest Employers: Baystate Mary Lane Outpatient Center; Kanzaki Specialty Papers Inc.; Quabbin Wire & Cable Co. Inc.; Walmart
*Latest information available

Within the healthcare sector, to support the growing elder population in Ware, Baystate Mary Lane Outpatient Center expanded its Cancer Care unit, added a new Healogics Wound and Hyperbaric Care unit, and added a new imaging center with 3D breast imaging, all in 2019.

Town officials say one of the main factors that has contributed to this growth and momentum during this time has been the commitment and dedication of business owners and residents alike.

“The business owners here are very committed,” said Marques. “They’re always asking how they can help in a way that goes above and beyond.”

Opalinski added that Ware, for various reasons, doesn’t have a great history of sharing information, and noted that town officials are working hard to open lines of communication both between town residents and department heads and also between the department heads themselves.

“We’ve broken that barrier over the past few years, and we’re really starting to reach out,” she said. “Ware is comprised of really caring people, and I feel that all these different people and entities are talking to each other and collaborating together — regionally, too, and I think that regional outreach is helping other communities grow. It’s connecting us to different entities we’ve never connected to before.”

As for future projects, there is no shortage of activity. Right down the street from Mary Lane, Cedarbrook Village, a $25 million, 119-bed senior center, is being constructed and is set to open in the summer of 2020. In keeping with new medical developments, a $1 million cancer pharmacy is slated to open in 2020.

Also on tap to open in the next year or so is B’Leaf Wellness Center, a local mother-and-daughter-owned cannabis company.

All Hands on Deck

These new developments are all part of an effort to be more business-friendly and attract more people to a community that town officials say has a lot more to offer than people realize. And they are already seeing the benefits of their efforts.

“The housing market in Ware is extraordinarily high right now,” said Beckley. “Single-family houses are selling really well. We’re approaching 100 units sold in a year, which, for Ware, is an amazing amount. The values are going up.”

He and other town officials know that this is the beginning of a long road for Ware and are prepared to continue working toward a brighter future for the tight-knit community.

With a collection of new developments happening, it’s safe to say Ware is a town on the rise, and one to keep on the radar.

“Ware has something good going on,” Marques said. “I think people are recognizing that and looking to move here.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Some of the municipal leaders who spoke with BusinessWest about economic development and progress in Ludlow.

For more than a decade now, the Ludlow Mills project, a 20-year initiative that is changing the face of that historic complex and bringing jobs, new businesses, and new places to live to this community, has been the dominant talking point when it comes to the subject of economic development here.

But municipal officials are quick to point out that it’s just one of many intriguing stories unfolding in this town of around 21,000 people, the sum of which adds up to an intriguing, very positive chapter in the history of this community across the Chicopee River from Indian Orchard.

Indeed, there are a number of both municipal and private-sector commercial projects in various stages of development that are keeping town officials busy, and providing ample evidence that this is a community on the rise — in many different respects.

On the municipal side of the equation, construction of a new elementary school, approved by town voters in the spring of 2018, is underway. The facility, to be called Harris Brook Elementary School, will essentially combine the Chapin Street and Veterans Park elementary schools, two aging structures, under one far more efficient roof. It is being constructed on the playing fields adjacent to the current Chapin school.

“It’s always a balancing act. You want to give the students the world, but there’s only so much we can do within the constraints of our budget.”

Meanwhile, construction will soon begin on a new senior center that will replace a facility deemed generally unsafe and largely inadequate for the town’s growing senior population.

“We’re in the basement of a 115-year-old building that used to be a high school and junior high school,” said Jodi Zepke, director of the Council on Aging, adding that the long corridors in the structure are difficult for seniors to navigate. “We’ve done a lot with what we have, but it’s time for a new building.”

The town is also implementing a new communication system, a central hub for police, fire, and EMT services, and has embarked on an extensive renovation of Center Street, the main business thoroughfare, a project in the planning stages since 2008 and deemed long-overdue, said Town Administrator Ellie Villano.

“This is a MassDOT state construction,” she said, explaining that the Commonwealth is paying for the changes to the road. “It widens Center Street and adds a center turn, bike lanes, and new sidewalks.”

All this will make Center Street more presentable and easy to navigate for visitors to two new fast-food restaurants that will take shape there in the coming months — a Wendy’s and a KFC.

These various developments present a combination of benefits and challenges — benefits such as tax dollars and additional vibrancy from the new businesses, and challenges when it comes to paying for all those municipal projects. But the former should definitely help with the latter, said Derek DeBarge, chairman of the Board of Selectmen.

“One of the challenges is that a number of these big projects have all happened at the same time,” added Todd Gazda, superintendent of Ludlow schools. “We’re having to essentially prioritize all of these things, which are all important projects.”

For the latest in its long-running Community Spotlight series, BusinessWest talked with a number of town officials about the many forms of progress taking place and what they mean for the community moving forward.

From the Ground Up

“Revenue, revenue, revenue.”

That’s the word DeBarge repeated several times when asked about the motivating factors behind all the recent municipal projects.

“My concern is obviously trying to do better with our taxes,” he said, adding that a growing senior population, many of whom are living on a single income, is also at the top of the list. “As this revenue is coming in, with the solar, the KFC … it’s all tax-based revenue for us. And the more revenue that comes in, the better we can do for our departments, and that means the better we can do for our tax base, and that’s better for our constituents and for everyone.”

Elaborating, he said that, while town officials have worked hard to secure grants for these municipal projects — and they have received quite a few — the town must bear a good percentage of the cost of each project, which presents a stern budget challenge.

Ludlow at a glance

Year Incorporated: 1774
Population: 21,103
Area: 28.2 square miles
County: Hampden
Residential Tax Rate: $19.82
Commercial Tax Rate: $19.82
Median Household Income: $53,244
Median Family Income: $67,797
Type of government: Town Council, Representative Town Meeting
Largest Employers: Hampden County House of Correction; Encompass Rehabilitation Hospital; Massachusetts Air National Guard; Kleeberg Sheet Metal Inc.
*Latest information available

Education, and the need to modernize facilities, is just one example of this.

Gazda said the town has been doing a lot of work on the schools recently to improve the quality of educational services provided to students, and one of the top priorities has been to do it in a cost-effective and fiscally responsible manner.

“It’s always a balancing act,” he said. “You want to give the students the world, but there’s only so much we can do within the constraints of our budget.”

Gazda noted that maintenance costs on both Chapin and Veterans Park elementary schools, both built around 60 years ago, had become exorbitant. So a decision was made to put forth a proposal to the Massachusetts School Building Authority.

“We’re currently under budget and ahead of schedule,” he said of the $60 million project, adding that the new facility is slated to open in the fall of 2021 with an estimated student enrollment of 620 to 640 students.

About 10 minutes down the road on the corner of State Street and First Avenue, the new, 18,000-square-foot senior center is under construction and due to open in roughly a year.

Like the new school, its construction has been prompted by the need to replace aging facilities and provide the community with a center that is state-of-the-art.

“It’s no secret that there’s more people over 60 than under 20, and that population of seniors is only going to continue to grow,” said Zepke. “We just took a hard look at the numbers, and we can barely accommodate what we have now.”

As for the new communications system, Ludlow Police Chief Paul Madera says this will make communication between all town entities and the central hub much easier, using radio rather than having to pick up a phone.

“All of our communication systems are in need of refurbishing, so the most prudent and fiscal approach was to combine them all together,” he said, adding that this project, with a price tag of more than $4 million, includes the implementation of a public-safety dispatch which combines police, fire, and EMS services into one center.

While these initiatives proceed, the town is undertaking a host of initiatives aimed at improving quality of life and making this a better community in which to live, work, and conduct business.

Ludlow CARES is one such effort. A community-run organization, it was launched with the goal of educating children and their parents on drug and alcohol abuse in response to the opioid epidemic. Now, DeBarge says it has spread to become much more than that, and has inspired other towns and cities to adopt similar programs.

“It has gotten huge to a point where it has gotten other communities involved with their own towns in a similar way,” he said.

Another organization, the Michael J. Dias Foundation, serves as a resource and a home for recovering addicts.

All these initiatives, DeBarge, Madera, and other town officials agreed, reflect upon the tight-knit community that Ludlow has become.

It Takes a Village

As nine town officials sat around the table informing BusinessWest about everything going on in Ludlow, they spoke with one voice about how, through teamwork at City Hall and other settings, pressing challenges are being undertaken, and economic development — in all its various forms — is taking place.

“Our staffs are doing a tremendous job,” Madera said. “They’re wearing multiple hats doing multiple jobs. There’s always room for improvement, but the fact is, they have to be given credit because they’re the boots on the ground.”

And they are making considerable progress in ensuring that this community with a proud past has a secure future.

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Jeff Smith and Sue Bunnell say one of the biggest projects going on in Wilbraham is a renovation of Route 20.

Revival by its very definition suggests an improvement in the condition or strength of something. It means giving new life to what already exists, an upgrade of sorts.

This is what elected officials in Wilbraham plan to do in several places around town, for a number of reasons.

One of the most valuable assets the town of Wilbraham has to offer both residents and visitors is the array of businesses and attractions on Route 20, and Jeff Smith says that artery is getting a serious upgrade.

“We have a lot of real estate that could be developed,” said Smith, chairman of the Planning Board. “We’ve got a lot of opportunities for businesses to locate here.”

And some already have.

What was known as the Wilbraham Light Shop many years ago was closed up until recently, and friends of the previous owner are reopening it as a new and improved light shop, something that came as a bit of a shock to Smith and other town employees, seeing as it was vacant for about 20 years, but good news for the town nonetheless.

Sue Bunnell, who chairs the Board of Selectmen, added that Wilbraham boasts an excellent track record when it comes to bringing businesses into town.

“Wilbraham has a good reputation of being business-friendly and among the easier places to get a business up and running,” she said.

Part of this is due to zoning flexibility, Smith said. “We have boards and committees that are willing to not only work within the existing zoning laws, but present new zoning laws to the town to ratify so that new businesses can locate here.”

This has happened recently, when Iron Duke Brewing was looking to move from Ludlow Mills to Wilbraham. Zoning laws were changed, and Iron Duke is now one of two breweries in town.

Still, there is work to be done. And at this point, the Route 20 renovation plan is at 25% completion, which marks the start of public hearings.

“We’ve seen preliminary drawings,” said Bunnell. “Those will be made available to the public, and they will be going from the Friendly’s corporate location to the Palmer line with that redo of the highway.”

What was once meant to include solely road work has become a much more involved process, and town officials recognize the need for all the work being done to make this project happen.

“It started off as what we thought was a repaving, but it really seems like it’s expanding now to more of a redesign,” said Planning Director John Pearsall.

Wilbraham’s town officials hope this redesign, coupled with a progressing marketing strategy and few other things on the agenda, will continue to make it a place people want to live and spend their money.

Driving Momentum

Like Pearsall said, what was supposed to be a fairly simple project has now turned into a plan to revive Route 20. This includes making adjustments to some of the problematic intersections, widening driving lanes, adding sidewalks and bike lanes, and more.

Wilbraham at a Glance

Year Incorporated: 1763
Population: 14,868
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $21.80
Commercial Tax Rate: $21.80
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available

Most importantly, town officials hope to capitalize on the space and buildings available along the road, and are already taking some options into consideration, including mixed-use developments.

Actually, while the term ‘mixed use’ has been thrown around a lot for Route 20, Pearsall said, a better phrase would be ‘multiple use.’

Recently, Delaney’s Market opened in a building that was redeveloped into a multiple-use project. In addition, a proposal for a Taylor Rental property that has been vacant for a while is under review. Also in the works for that property, a Connecticut developer recently filed an application to create another multiple-use development on those grounds.

“I think pedestrian access to a lot of these businesses is going to increase because they’re talking about running proper sidewalks up both sides of Route 20,” Smith said. “It will be a huge help to the existing businesses and future ones.”

The bigger picture of Boston Road is that it was, at one time, all exclusively zoned for commercial activity. But over the years, the town has been trying to introduce residential uses there, including the Woodcrest Condominiums and a new active-adult community that’s being developed off Boston Road.

Route 20 isn’t the only part of town that will be utilizing mixed-use communities. Smith noted that they also hope to revive the town center.

“In our town center, there are a few buildings that are slated for demolition, and we’re working on redevelopment of the site,” he said. “We recently decided at a town meeting at the beginning of this year to allow a mixed-use development on this site.”

For this specific development, the term ‘mixed use’ is appropriate. According to Smith, there will be retail and commercial establishments on the first floor and living quarters on the second floor. This, he said, is part of a bigger picture concerning town redevelopment being worked on behind the scenes.

Another development in the works is part of a ‘community compact’ to identify and explore the potential for expanding municipal fiber along Boston Road to determine how that might impact business opportunities.

“Our expectation is to identify someone to explore how delivering fiber along the Boston Road corridor could create opportunities for businesses,” said Bunnell.

Using Entry Point, a company that has worked with other municipalities to develop and build out their own fiber networks, Wilbraham hopes to give businesses along the Route 20 corridor this opportunity.

Smith is also a business owner of New England Promotional Marketing alongside his wife, Amy, and has been a guinea pig of sorts for the fiber network.

“It was critical for our business; it’s a great system,” he said. “If you’re choked down by your internet, it just becomes slow and difficult to do, and it can really put a damper on your business. Opening up to that fiber-optic pipeline was huge for us, and we want to provide that opportunity all the way down Route 20.”

Welcome Mat

With quite a few items on the to-do list, it’s safe to assume there will be no shortage of excitement in Wilbraham in the coming months and years.

“There are a lot of older buildings that have been kind of run down for a long time, and they’re being turned around,” said Smith. “There are a lot of properties that have been dormant or underutilized, and there’s a big push to rehabilitate these and find new uses or, in some cases, existing uses.”

As for any new businesses looking to make Wilbraham their new home, they can sleep well knowing this is a top priority in Town Hall, Bunnell said. “I think the goal is to make Wilbraham even more attractive and accessible to businesses that are looking to come into town.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Mike Vezzola says the North Central Connecticut Chamber of Commerce’s new headquarters at Enfield Square has given the organization greater visibility.

If a long-discussed tribal casino takes shape in East Windsor, Conn., the town of Enfield would find itself in an intriguing geographic spot between two destination casinos — which could bring benefits in a number of ways, Mike Vezzola says.

“It’s still going through a large permitting process, but if the casino does wind up coming to East Windsor, we’re right smack dab in the middle of MGM Springfield and that proposed East Windsor site, so the hope here is that Enfield can become a little bit more of a destination,” said the executive director of the North Central Connecticut Chamber of Commerce during a recent conversation at the chamber’s office in the mall known as Enfield Square.

“It’ll certainly create a lot of runoff for hotels and restaurants,” he went on. “We have a plethora of great restaurants, stores, and activities right at our fingertips. We need to build on those things and make sure the right pieces are set in place, and certainly the town is doing its part to try and see that through. We’re excited for what’s on the horizon over the next five to 10 years.”

As a border town that may eventually be flanked by two casinos, Enfield is, in many ways, at a crossroads — one that town officials hope will be bolstered by a new train platform in the Thompsonville neighborhood.

Earlier this month, the Town Council unanimously voted to transfer $670,000 from the general fund into a separate fund for the development of a train platform in Thompsonville, a project that has been 15 years in the making and is expected to attract traffic to town and give residents and businesses more reason to relocate or stay there.

Other financial hurdles need to be cleared, as the total cost of a platform would be around $2.5 million. A full train station could follow down the road, at a cost of tens of millions; Enfield is just one of several train-stop communities in the Nutmeg State waiting for DOT action on such projects. In Enfield, town officials say any upgrade will bring a number of economic benefits, particularly for Thompsonville itself, which has been the focus of a planned revitalization project for some time.

The town implemented a tax increment financing (TIF) plan in Thompsonville and the Enfield Square area earlier this year. TIF is an economic-development tool that allows municipalities to use tax revenues generated from new capital investment to assist in a project’s financing.

“We have a plethora of great restaurants, stores, and activities right at our fingertips. We need to build on those things and make sure the right pieces are set in place, and certainly the town is doing its part to try and see that through.”

Patrick McMahon, CEO of the nonprofit Connecticut Main Street Center, who was hired by the town as a consultant in January to help revitalize Thompsonville, told legislative and business leaders at a recent economic-development breakfast that Enfield leaders envision significant private investment in new business ventures, redevelopment of historic properties, and new public infrastructure.

“Hopefully, the new TIF project will bring some revitalization to that specific area, especially with the commuter rail between New Haven and Springfield,” Vezzola told BusinessWest. “We’re one of the primary stops on that rail, and they’re hoping to get the platform built in the next couple of years.”

Pipeline to Progress

At the same time, Enfield has seen growth in recent years in its manufacturing, distribution, and warehousing sectors, while Asnuntuck Community College (ACC) — which hosted the recent breakfast — has built a reputation as a manufacturing-education leader through its Advanced Manufacturing Technology Center (AMTC).

Connecticut Gov. Ned Lamont and other guests toured the space, speaking to students and taking in the 11,000-square-foot machining lab with its 90 CNC and manual machines, the state-of-the-art additive manufacturing lab, and other high-tech training areas.

Enfield at a Glance

Year Incorporated: 1683
Population: 44,654
Area: 34.2 square miles
County: Hartford
Residential Tax Rate: $34.23
Commercial Tax Rate: $34.23
Median Household Income: $67,402
Median Family Income: $77,554
Type of Government: Town Council, Town Manager
Largest Employers: Lego Systems Inc., MassMutual, Retail Brand Alliance, Enfield Distribution Center
* Latest information available

With programs that get students working at good-paying manufacturing jobs in two years or even one in many cases, ACC — and, by extension, its town — has become a promising answer to workforce needs at area plants, which have long lamented persistent skills gaps.

Asnuntuck has forged partnerships and talent pipelines with area manufacturers and businesses including Pratt & Whitney, Sikorsky, Eppendorf, and Stanley Black & Decker, among others, contributing to a 98% job-placement rate for AMCT graduates.

“With more than 25,000 skilled workers needed in the next two decades, the advanced manufacturing technology centers at Connecticut community colleges offer the opportunity for people of all ages and backgrounds to find a rewarding career in our state,” said Connecticut State Colleges and Universities President Mark Ojakian, who participated in the tour.

The rise in Enfield’s manufacturing reputation coincides with retail struggles, particularly in Enfield Square, where the only remaining anchor is Target. However, numerous small stores still call the property home, and Party City made a major investment there two years ago.

“The mall is very open to interpretive ways of using their retail space,” Vezzola said, the chamber’s presence there being just one example. “We get a lot of foot traffic in here, community members looking for referrals to some of our members or just information about who we are and what we do and how that benefits the community. Certainly, we’re here and excited to help facilitate any potential new clientele the mall might see in the future.”

While Enfield hasn’t attracted many new large retail establishments over the past year, the community continues to be a haven for sole proprietors, he noted.

“With more than 25,000 skilled workers needed in the next two decades, the advanced manufacturing technology centers at Connecticut community colleges offer the opportunity for people of all ages and backgrounds to find a rewarding career in our state.”

“These are folks who have their own businesses and work from home, whether it’s social-media development or graphic design, things of that nature,” he said. “A lot of young people are starting these businesses — and we’re excited that they want to put their talents and work skills to use right here.”

So excited, in fact, that the chamber is hoping to launch a young professional networking group next year as a subsidiary of the chamber.

“We want to encourage other younger folks who might not necessarily know how to navigate creating their own business or are looking for a new opportunity to learn and develop, so it’ll be a bit of an educational piece as well as a networking piece,” Vezzola explained. “That’s a big focus of what we do; we’re continuing to encourage our businesses to help each other, utilize each other, and benefit each other the best way they can.

“We peg ourselves on changing with the times, and certainly the scope of what a chamber does is completely different now than it was 20 years ago,” he added. “We’re just trying to stay relevant and active and evolve with the times.”

Life on the Border

Vezzola understands, too, the potential for his chamber and its members to make connections across the state line as well.

“Being a border town, I think it helps us get some exposure over the border in Massachusetts for our businesses and vice versa, and we’re considering some partnerships with chambers in Western Massachusetts to maybe do some cross-border development with each other, with networking groups,” he said. “Again, it’s about always evolving and just trying to do the best we can with what we’ve got here.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Mary McNally says the town’s top public-safety priority right now is taking its ambulance service to the next level.

Balance.

That’s a word you hear quite often in East Longmeadow’s Town Hall these days — and for good reason.

This growing community of roughly 16,000 people on the border with Connecticut has long enjoyed a solid balance of business and industry, attractive residential neighborhoods, and a large amount of agricultural land, although the total acreage has fallen in recent years.

It’s an attractive and fairly unique mix — most towns this size can boast two of those ingredients or only one — and maintaining this balance while also achieving additional growth is the ongoing assignment for town leaders.

Balance and patience are the current watchwords for the community, said Town Council President Kathleen Hill, especially as it takes on several large-scale projects she said will benefit the community in the long run.

These include everything from public-safety initiatives to addressing the need to renovate or perhaps replace the town’s 60-year-old high school, one of many built across the region to accommodate the huge Baby Boom generation; from securing a new use for the large eyesore known to most as the Package Machinery property on Chestnut Street to developing a new master plan (more on these matters later).

At the top of the to-do list for town leaders, though, is hiring a new town manager to replace Denise Menard, who left the position on a separation agreement back in July.

For now, Mary McNally serves as acting town manager for a four-month period. She was appointed by the Town Council on Aug. 22 and will serve through Dec. 21 of this year. Hill is in the first year of her second three-year term.

Hill said finding a permanent town manager is a priority for the council and a crucial step in order to begin moving forward with several projects that are in various stages of progression.

“We hired a consultant about a month ago to conduct a professional search for us,” she said, referring to Community Paradigm Associates, which is also assisting Longmeadow in finding a town manager, and recently completed a search for Palmer.

Hill said the town is still in the early stages of the process, and, at this time, the council is gearing up to advertise the position and proceed in the search for the second manager in the town’s history.

Once this process is concluded and the new town manager is settled into the role, more focus can be put on “progressive projects,” as both Hill and McNally called them. Hill says the goal is to move East Longmeadow toward the future, while also keeping the tight-knit community feel that many residents know and love.

“You have to move with the future,” she said. “The character of the town is something we want to preserve. At the same time, we recognize the necessity of being progressive.”

For this, the latest installment of its Community Spotlight series, BusinessWest talked with Hill and McNally about the process of maintaining balance while also moving the community forward.

Preservation Acts

‘Progress’ is another word you hear in town offices, and officials are looking to create some on a number of fronts, especially with the hiring of a new town manager.

“Next week, the council will be appointing a screening committee, solely for the purpose of reading the applications that the consultant brings to them,” said Hill, noting that the council will not be involved in any part of the process prior to the final four candidates that come out of the pool.

“We will, for the right reasons, go into the process blind to the candidate pool so that we can be totally unbiased, and we will conduct our own public interviews with the hopes of identifying our next manager by early December,” she said, adding that the worst-case scenario is to have the town manager at a desk in early 2020, depending on the candidate and whether or not the person has to give notice to a previous job.

And there will certainly be a lot on that desk in terms of projects and priorities, said those we spoke with, listing matters ranging from public safety to education; economic development to parks and recreation.

With that first category, the priority is taking the town’s ambulance service to the next level, said McNally.

Currently, the town has one basic life support (BLS) ambulance that can be staffed by an EMT, and she says the Fire Department is pursuing an advanced life support (ALS) ambulance that must be staffed by paramedics.

This request, McNally and Hill said, was prompted predominantly by a growing elder community in town. Indeed, East Longmeadow has a half-dozen senior-living facilities, three nursing homes, and other facilities that care primarily for the elderly.

“Because that need is growing, the Fire Department is ready, willing, and able to meet it,” McNally said. “The firefighters have reached that paramedic level of certification; because of the needs of the community, the fire chief has been quite interested in securing that second ambulance, but it’s a long process.”

A feasibility study is also being contemplated for the renovation or rehabilitation of the East Longmeadow Police Department, which was built in 1974.

About a mile down the road from the police station is the old Package Machine property, which is perhaps the most pressing matter in the economic-development category. The industrial property, which includes a large manufacturing area and huge warehouse, has seen various uses over the past several decades — modular homes were built in the warehouse, for example — but has remained mostly vacant and thus become a topic of controversy and speculation.

Hill said there is an interested party, East Longmeadow Redevelopers, that is working with the Planning Board on conceptual work for a mixed-use district that would include apartment-style living, single-family home-style living, retail, and commercial properties.

Hill and McNally referenced Mashpee Commons, located in the town of Mashpee on Cape Cod and described as “upscale shopping and dining in a charming New England village setting,” as the type of facility that might be built on the property.

“There’s something for everyone,” said McNally. “The idea is to have options for your retail, dining, and housing needs. In terms of economic development, it will bring more tax revenue to the town, and it brings housing options for an aging population.”

Kathleen Hill says the former Package Machine property could eventually see new life as a mixed-use development.

She stressed, however, that the discussions are preliminary, and at present there is no existing mixed-use bylaw to establish the district.

The ultimate goal for town officials, as stated above, is to achieve such growth and add needed commercial tax revenue, while also preserving the town’s rural character. This includes preserving remaining farmland.

“We have some huge tracts of land that the town will protect and keep that way as undeveloped land either for conservation or because you just don’t want to build on every square foot you have for a variety of reasons,” said Hill. “You don’t want the farming areas to go away.”

McNally added that this is often a quality-of-life matter, and a desire to have green areas and oxygenation from the trees.

Speaking of green, a plan currently on the back burner is a vision to “re-image” Heritage Park, Hill said. A rendering shows an amphitheater-type stadium built around the pond where more concerts and local events could be held. In addition, more ballfields would be added, as well as a field house.

“It’s going to be a significant investment, but it will add more value to the town,” she said. “That’s what we want to do — make sure there’s return on investment.”

Adding value to the town also means having a good school system with up-to-date buildings, which means addressing the issue of the aging high school. Hill is a former career educator — she spent 21 years in the East Longmeadow school system — and said she has a hard time not advocating for a better high school.

“The reality is, without a building that is state-of-the-art, it drags your real-estate values down,” she said. “People aren’t going to want to come. My husband and I want to sell our house at some point and maybe get something a little smaller. If we let everything in town fall by the wayside, we’re not going to get the same price point that we would if we keep our town vibrant.”

Slow and Steady

Cultivating an even more vibrant community for the long term will be the underlying goal behind creating a new master plan, work on which began more than a year ago.

“Our planner has convened a master plan committee,” said Hill. “It would be a cross-section of folks in town who want to reimagine the master plan. The last one the town did was in 1976, so it’s time.”

Although this might sound like a long time to go without a plan, she said, this is not unique to East Longmeadow. Many small towns either struggle with their plan or simply don’t have one.

But Hill says the benefits of having one are too great to ignore.

“With an accurate plan, as a community, you are in a better position to attract state and federal grant funding,” she added. “It’s a way to define who you are as a community and understand what your needs are. It’s strategic planning. It’s a vision of the future.”

This vision all comes back to that word mentioned at the very top — balance.

“There’s just so much here in this town, but it still has that small-town, quaint feeling,” said Hill. “The sentiment on the Town Council is to maintain that feeling, spend the tax dollars to not only keep that feeling for folks, but give them as much service as possible with a look toward the future as well.”

Kayla Ebner can be reached at [email protected]

Community Spotlight

Community Spotlight

Russell Fox (left, with Karl Stinehart) says Southwick’s slate of 250th-birthday events will be family-friendly and honor the town’s past while looking to a promising future.

Nov. 7 will be a big day in Southwick — and the start of a big year.

Starting that day, a year-long series of events — including holiday festivals, history tours, parades, concerts, and more — will culminate in the Taste of Southwick Gala on Nov. 7, 2020, the 250th anniversary of the town’s incorporation.

Southwick officials and volunteers have been meeting to plan this broad slate of birthday events for some time, much of the planning guided by the nonprofit Southwick Civic Fund.

“It’s an ambitious plan for a smaller community,” said Russell Fox, who chairs the town’s Select Board. “We’re actively raising money, not just from businesses but residents also. And we have some very generous residents — one resident gave us $1,000. So it’s coming along. We’d like these events to be kid-oriented. We want young people to feel like they’re part of the community and learn something about the history of the community and have a good time.”

And there’s a lot to celebrate, as Southwick continues to grow its business base, housing options, and especially its reputation as a recreation destination, Fox said. That Taste event alone speaks to what he calls a recent “restaurant renaissance” in town, with recent additions like Crepes Tea House and Wok on Water, the conversion of Chuck’s Steak House to Westfield River Brewing (which hosts concerts during the summer), and new Crabby Joe’s Bar and Grill owner Mark O’Neill’s plans to tear down that establishment and rebrand it as a state-of-the-art restaurant and brewery that may use wind turbines for electricity.

A 250th-anniversary celebration is an opportunity for a town like Southwick to show how far it has come in the realms of history, population growth, economic development, and cultural and recreational draws, said Karl Stinehart, the town’s chief administrative officer.

On the latter front, Southwick has become a mecca for recreational offerings, like boating on the Congamond Lakes, motocross events at the Wick 338, town events at the 66-acre Whalley Park, and a well-traveled rail trail frequented by bicyclists, hikers, and dog walkers.

As for its population, Southwick still boasts around 10,000 residents, and work continues at two significant new neighborhoods, a 26-home subdivision off Vining Hill Road called Noble Steed, and Fiore Realty’s project to develop about 65 homes at the former Southwick Country Club site. Meanwhile, the town made zoning changes near that site to expand commercial developments along College Highway, including a possible medical facility.

On the infrastructure front, the town is planning to improve sidewalks on Depot Street to provide easier access to downtown, and is currently improving the roadway and drainage on Congamond Road — a key entry into town from Connecticut — aided by more than $4 million in state funds.

“When that’s done, it’ll have a bike lane and sidewalk, and connect the neighborhood both to Gillette’s Corner and to the rail trail,” Stinehart said. “There are businesses that abut the rail trail, and if you go there on certain days, on the weekend, you’ll see people on the trail using those businesses.”

Stinehart noted that the town’s single tax rate of $17.48 continues to be a draw for new businesses, which is good considering the potential development opportunities along College Highway and at the Southwick Industrial Park on Hudson Drive.

“We try to balance residential growth and the business sector, which is an important thing because it keeps our tax rate competitive,” he said. “When you’re a businessman looking to site in a community and you see you’re going to be treated equally as every other taxpayer, you take notice of that.”

Fox agreed. “We try to keep that balance. We’ve got a graying population, with more people on fixed incomes. So the tax rate is a big deal to us. We don’t want to tax people out of the community they grew up in or want to retire in.”

He recalled a business owner looking to move into town from a neighboring community a couple decades ago. He was offered some tax incentives but was angling for more, but instead Fox reminded him of the town’s quality schools, low traffic, reasonable tax rate, and recreational opportunities, and that sold him. “He’s been in Southwick 20-plus years, doing very well.”

Those selling points have only expanded since then, Fox said, and that’s reason enough to celebrate 250 years.

Fun in the Sun

There’s plenty for outdoor enthusiasts to enjoy in Southwick, including three golf courses (Edgewood, the Ranch, and a par-3 track at Longhi’s) and the aforementioned 6.5-mile-long rail trail that runs through town from the Westfield border to the Suffield border.

“People in town love the bike trail — it’s just a beautiful area,” Fox told BusinessWest. “When that first started, there were some naysayers, but I think most of those people have gone away.”

“Or they’re on the trail using it,” Stinehart quickly added.

Meanwhile, the lakes on the south side of town — featuring two boat ramps, a fishing pier, and a town beach — provide plenty of activity for residents. A $275,000 project renovated the south boat ramp on Berkshire Avenue last year, making it more modern and handicap-accessible, and the beachfront was recently renovated as well.

Southwick at a glance

Year Incorporated: 1770
Population: 9,502
Area: 31.7 square miles
County: Hampden
Residential Tax Rate: $17.47
Commercial Tax Rate: $17.47
Median Household Income: $52,296
Family Household Income: $64,456
Type of Government: Open Town Meeting; Board of Selectmen
Largest Employers: Big Y; Whalley Computer Associates; Southwick Regional School District
*Latest information available

Stinehart said the lakes and their environs are an important aspect of Southwick’s outdoor culture and worthy of investment, being, among other things, a major destination for freshwater fishing tournaments.

Then there’s the Wick 338, the motocross track behind the American Legion, which abuts the Southwick Recreation Center and Whalley Park. The complex hosts the annual Lucas Oil Pro Motocross Championship — which is broadcast live on NBC and draws some 15,000 to 18,000 people to town — as well about 25 other races throughout the year and a host of other events, including Rugged Maniac New England, a challenging, mud-splattered 5K obstacle course. That continual flow of visitors to town benefits a host of other businesses, from gas stations to restaurants, Stinehart noted.

As for Whalley Park itself — which was donated to the town by the prominent Whalley family and developed using municipal and Community Preservation Act funds — it includes a full-size soccer field, baseball field, and softball field, lighting for the fields, a huge kids’ play area, and a pavilion.

The town also recently acquired a 144-acre parcel on North Pond at Congamond Lakes. The Mass. Department of Fisheries and Wildlife awarded Southwick money to help purchase it, and the Franklin Land Trust conducted a fund-raising effort to make up the difference in price. The parcel is abutted by two areas owned by the Commonwealth of Massachusetts and the state of Connecticut.

Even before that, Stinehart said, Southwick had preserved more than 1,000 acres of open space, not including the lakes themselves, and has been active in buying up development rights to farmland, ensuring that they can’t be developed, but must remain agricultural land.

“We’re proud of our agricultural roots, and we still have a lot of farms,” Fox said. “Now we have farms protected in perpetuity.”

Also in the realm of preservation, the town’s Cemetery Commission continues its work to restore the Old Cemetery, which dates to 1770, and the town recently sold its old library, built in 1891, to an investor who intends to partner with the Southwick Historical Commission to preserve it while putting it back on the tax rolls.

Change Is Good

The town’s modern schools — the complex on Feeding Hills Road that houses Woodland Elementary School, Powder Mill Middle School, and Southwick Regional School underwent significant additions and renovations in recent years — have also been a draw for new residents, and they have the capacity to house a growing student population, Fox said.

All this has contributed to Southwick being honored this year by the Republican’s Reader Raves program as the best area town to live in.

“It’s taken a lot of hard work to get to that point,” Fox said of the award. “Some people don’t like change at all, but not all change is bad. This is a community we can be proud of. I think we doing a good job of keeping things in balance — commercial, industry, and residential.

“We’re not sitting back; we’re growing,” he went on. “We know people want to move here, and we’re proud of that. We’re going to make sure Southwick remains the town it always has been.” u

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

Margaret Kerswill (left) and Laureen Vizza in front of their Main Street shop, Mutability in Motion.

When Margaret Kerswill talks about her favorite part of the town of Stockbridge, she doesn’t mention a restaurant or the relatively low property-tax rate — she talks about the positive vibe and sense of community in town.

Although Kerswill’s favorite local shop is undoubtably Mutability in Motion, a store she owns with wife Laureen Vizza that sells crafts from more than 50 artisans in the U.S., the first thing she mentioned was the culture of the town.

“That’s the absolute joy of Stockbridge itself,” she said. “You see it in every aspect of Stockbridge, whether you’re just out and about for your daily activities like going to the post office. Doing those normal, daily things, you bump into people all over the place.”

And Kerswill experiences this sense of community in more ways than one. As president of the Stockbridge Chamber of Commerce, she regularly attends meetings and finds that several town residents show up consistently, contradicting the typical stereotype for chambers of commerce.

“It’s a great force in the town,” she said. “The more members we have, the more feedback we get, and the more people who can take part in town meetings. It gives us a bigger voice, and it helps us when we come at this as a collective rather than trying to do all the same things, but as individuals.”

She joined the chamber soon after opening her business in town as an opportunity to be a part of a broader marketing reach, hoping to create relationships with other local businesses in town.

“The chamber has a much broader marketing reach than I might as an individual business,” Kerswill told BusinessWest. “Because of that much broader marketing reach, when the businesses come together and support the chamber, it can reach even further because those member dollars increase our marketing budget and increase our ability to interact with the town.”

When thinking of a small town that relies on tourism to support its economy, one might assume it turns into a ghost town during the winter months. But this is not the case for Stockbridge. In fact, this close-knit town provides plenty of museums, historic sites, and other activities for those who live there and visitors alike, and most don’t close down during the offseason. While summer and spring typically see the most tourism, Stockbridge still has plenty to offer during the other months of the year.

“We are a town that’s open all year long; nobody closes seasonally,” said Kerswill. “All of our shops are independently operated, and they’re all mom-and-pop shops. Everybody carries something you need; we try not to overlap what we sell. We all have different missions.”

Year-round Fun

And these missions all provide different forms of entertainment, 365 days a year.

Barbara Zanetti, executive director of the Stockbridge Chamber of Commerce, noted that, while Stockbridge currently relies on tourism, the chamber is constantly looking for ways to grow the town and slowly move away from that necessity.

“We are a small community with just under 2,000 residents, but we have so much to offer as far as culture,” she said.

Along Main Street alone, one can find the Stockbridge Library, banks and real-estate offices, the Red Lion Inn, St. Paul’s Episcopal Church, the Austen Riggs Center, the Mission House Museum, and many more.

Stockbridge at a glance

Year Incorporated: 1739
Population: 1,947
Area: 23.7 square miles
County: Berkshire
Residential Tax Rate: $10.13
Commercial Tax Rate: $10.13
Median Household Income: $48,571
Median Family Income: $59,556
Type of government: Town Administrator; Open Town Meeting
Largest Employers: Austen Riggs Center; Tanglewood; Red Lion Inn
* Latest information available

Among the most popular is the Norman Rockwell Museum, which celebrates 50 years of exhibits this year. The museum holds the world’s largest and most significant collection of Rockwell art, and provides educational opportunities for those who are interested in learning more about the universal messages of humanity and kindness portrayed in his work.

Another popular destination is Tanglewood, the summer home of the Boston Symphony Orchestra and one of the world’s most beloved music festivals. The 2019 Tanglewood season included everything from performances by the Boston Symphony Orchestra to showcases for up-and-coming artists.

During the warmer months, outdoor activities abound, Kerswill noted, and suggested visitors take a moment to explore nature in and around Stockbridge.

“Bring your kayak up here, get out on the water, and just let your body de-stress for a couple of hours,” she said. “And then take in the surroundings.”

The natural resources, hiking, and beauty of the countryside are a few things that Zanetti says consistently keep people coming to the area, in addition to the arts and cultural aspects that draw a steady flow of visitors.

And though some activities may slow down during the offseason, Kerswill said few close during the colder months. “There’s just this amazing bit of culture that happens. Whether you live here or whether you’re visiting, you will find something regardless of the time of year.”

Best of Both Worlds

While Stockbridge has the feel of being in the countryside, Kerswill says anything a person could need is only a short drive away.

“We like the small-town New England feel, but you’re also not too far from all the conveniences you need,” she said. “It’s like this illusion of living in the country, but you’re surrounded by everything you need, so nothing is really inconvenient.”

All it takes, she said, is a little bit of research to find a plethora of activities to explore in town.

“I think, unless people really get to know the town, they don’t really realize just how much there is here,” she said. “It’s the best of both worlds, for sure.”

Kayla Ebner can be reached at [email protected]