PITTSFIELD — Hot Plate Brewing Co., the award-winning, Latina-owned brewery in downtown Pittsfield, is again joining the citywide celebration of the 10×10 Upstreet Arts Festival with the return of its annual 10×10 Series — 10 small-batch beer releases paired with 10 days of collaborative events in the taproom.
Entering its fourth year of operation, Hot Plate’s 10×10 Series has become a fun and eclectic companion to the City of Pittsfield’s 10×10 Upstreet Arts Festival, which marks its 15th anniversary in 2026. The brewery’s interpretation of the festival takes the same spirit of experimentation, accessibility, and community engagement and translates it into beer, music, art, and conversation.
This year’s 10×10 Series expands its scope even further, said Hot Plate Brewing Co. Co-Founder, Mike Dell’Aquila. Each day of the 10-day run will feature a different collaborator, including local artists, musicians, community organizers, and creatives from across the Berkshires. In addition, Hot Plate Brewing Co. will be fundraising throughout the series for the Berkshire Art Association, supporting its mission to foster, promote, and celebrate the visual arts in the region.
“10×10 has always been about showing up for Pittsfield’s creative community in a way that feels joyful, inclusive, and rooted in collaboration,” said Dell’Aquila. “This year, we wanted to push that idea further — more partners, more voices, and a tangible way to give back to the artists who make this city what it is.”
Each of the 10 beers in the series will be released in limited quantities, brewed specifically for the festival, and available exclusively in the taproom during the event window. Styles range from playful and experimental to refined and contemplative, mirroring the diversity of the festival itself.
The 2026 10×10 Series also features custom illustrated artwork by Berkshires-based artist Cara Betti, whose vibrant, contemporary style anchors the visual identity of this year’s releases and promotional materials. Betti is part of a new generation of Berkshire artists, and her work underscores Hot Plate’s ongoing commitment to spotlighting emerging local talent.
The full lineup of beers, collaborators, and daily events—including live music, artist talks, community fundraisers, and special taproom programming—can be found at:
https://www.hotplatebeer.com/10×10-2026
