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Keith Tatlock

EAST LONGMEADOW — Keith Tatlock, CFP of Command Wealth Management has earned recognition as a 2026 Signature Club qualifier by its financial solutions firm, Cambridge Investment Research Inc. The Signature Club distinction acknowledges financial professionals who demonstrate excellence in serving clients.

“Keith Tatlock embodies the dedication and independent spirit that drives Cambridge forward,” said Jeff Vivacqua, Cambridge’s president of Growth and Development. “We are pleased to recognize Keith’s achievements over the past year. Their focus on cultivating relationships and pursuing continuous improvement exemplifies the Cambridge culture and creates a positive impact for both their clients and the industry as a whole.”

The 2026 Signature Club conference in Bonita Springs, Fla. brings together qualifiers and Cambridge senior leadership for a multi-day event focused on growth, connection, and shared learning. Featuring networking opportunities, interactive educational sessions, and thought-provoking speakers, the conference offers participants the opportunity to gain fresh insight and deepen their industry expertise, empowering them to continue serving their clients at the highest level.

Daily News

Cristina Tatlock and Tiffany Lyman

EAST LONGMEADOW — Command Wealth Management announced the addition of two new professionals to its growing team: Tiffany Lyman as Client Relations manager and Cristina Tatlock as Client Experience and Marketing specialist. These appointments highlight the firm’s continued commitment to providing exceptional service and building meaningful client relationships.

Lyman brings more than 20 years of client service experience to her new role, including the past four years dedicated to financial services. A UMass graduate with a bachelor’s degree in hospitality and tourism management, she is known for her ability to create strong connections and deliver personalized support. Her combined background in hospitality and finance equips her to anticipate client needs and provide a seamless, thoughtful experience.

“I am excited to bring my experience in client service to Command Wealth Management and to build lasting relationships with the firm’s clients,” Lyman said.

Tatlock joins Command Wealth Management following a 21-year career as a science educator. She holds both bachelor’s and a master’s degrees in education with a focus in general science. Her communication skills, attention to detail, and genuine care for others make her a natural fit for her role supporting client experience and marketing initiatives. Her transition into wealth management reflects her desire to continue making a difference through the lens of financial well-being.

“Supporting others has always been my passion, and I look forward to helping clients feel cared for at every step of their journey,” Tatlock said.

Keith Tatlock, founder of Command Wealth Management, added that “we are thrilled to welcome Tiffany and Cristina to the Command Wealth Management team. Their experience, values, and dedication to client care align perfectly with our mission. We are confident they will strengthen the services we provide and enhance every client’s experience.”