WARE — Country Bank, a full-service financial institution serving Central and Western Mass., announced that Cristina Consalvo has been named assistant vice president of Marketing.

Consalvo brings more than 13 years of diverse marketing experience to the bank, with a background spanning the financial services, insurance, and cannabis industries. Her expertise includes marketing communications, digital strategy, media planning, website management, and event coordination. Most recently, she was the marketing director for three brands simultaneously in a corporate B2B setting, overseeing everything from lead generation and public relations to website redesigns and advertising campaigns.

She holds a bachelor’s degree in Marketing, with a minor in Management from Quinnipiac University. She was recently recognized as the 2024 Marketer of the Year by the ADCANN Cannabis Advertising Awards, an honor awarded to just one individual across the country.

“We are thrilled to welcome Cristina to the Country Bank team. Her experience, expertise and vision in bank marketing make her an excellent fit for this role,” said Miriam Siegel, chief Culture & Development Officer. “Cristina’s passion for effective and efficient marketing, teamwork and her digital capabilities are abundant and align with our corporate values of integrity, service, teamwork, excellence, and prosperity. We are confident that her energy, skills and leadership will elevate our marketing efforts so that we can continue to drive our strategic initiatives forward.”

Consalvo serves as a strategic advisor and board member of TeeHC Open, a nontraditional networking event in the cannabis industry that brings over 500 professionals together annually. She has also been a brand partner with Young Living Essential Oils, sharing her passion for living a clean, nontoxic lifestyle for the last four years.