Home Posts tagged Dawn Forbes DiStefano
Women of Impact 2023

President and CEO, Square One

Inspired by Others, She Displays the Awesome Power of One Woman

Dawn Forbes DiStefano

Dawn Forbes DiStefano never had to be told about how a single woman could be a life-changing force for someone and an influential role model.

She could see for herself starting at a very young age, with her maternal grandmother, Phyllis Arnold Pilbin, who saw her role change in profound ways when her daughter, Forbes DiStefano’s mother, was killed by a drunk driver when she was just 26 years old and Dawn, her first child, was only 3.

“My grandmother somehow had the resiliency and spirit to lend a hand to a very grieving father; she left her day job to care for my sister and me so that my father could work during the day — while she was still raising four other children,” said Forbes DiStefano, adding that she started working nights selling Stanley Home Products. “She changed her life to care for the two of us. As a woman growing up with a woman who persevered through losing her daughter and had the strength to then change her career so she could raise her two young granddaughters to get through this — that had a profound impact on me.”

But there have been plenty of other examples of the power and influence of a single woman, she said, citing the remarkable individual her father would marry several years after that tragedy, Patty, who would adopt Forbes DiStefano and her sister Heather, who is also on this list of life changers, as well as two sisters who would come later, Kelly and Megan. And her aunts as well.

There would be impactful women at the YWCA, where she first went to work as a receptionist and would stay for nearly three decades.

“I’ve always been sort of an impatient, unsettled learner — I’m always looking for something else to learn, something else to do, a problem to solve. And I’ve always had women who responded with ‘go ahead and try it … we’ve got your back; we’ll pick you up if you fall.’”

Then there’s Joan Kagan-Levine, her predecessor as president and CEO of the Springfield-based early-education provider Square One. Like others, Kagan-Levine encouraged her to reach higher, take on risks, and maybe try to do something she might not have thought she could do.

“I’ve been surrounded by women who encouraged me to try things,” Forbes DiStefano said. “I’ve always been sort of an impatient, unsettled learner — I’m always looking for something else to learn, something else to do, a problem to solve. And I’ve always had women who responded with ‘go ahead and try it … we’ve got your back; we’ll pick you up if you fall.’”

With all those powerful leads to follow, she has, in essence, devoted her life to having the backs of others, especially women — being there to pick them up if they fall and being that single woman who becomes a force in someone’s life.

That’s been the case whether it’s the many women in her own family; the 130 or so women, by her count, now working for Square One; or others in the community.

Indeed, she keeps with her what she calls a “secret notebook,” one in which she jots down notes, mostly on women she’s helping through issues and problems in their lives, be it with buying a house or how to move forward in their career.

Dawn Forbes DiStefano says her grandmother, Phyllis Arnold Pilbin

Dawn Forbes DiStefano says her grandmother, Phyllis Arnold Pilbin, is one of many who have shown her the “power of a single woman.”

But being a mentor and influence in the lives of others only partially explains why she is part of this Women of Impact class of 2023. She is also a dynamic leader, guiding Square One through an important and challenging time in its history — and, yes, there have been many of those.

Today, she is leading a project to build the agency a new headquarters in Springfield’s South End, its home since 1883, while playing a key role in efforts to secure adequate funding for the agency and erase the discrepancy between what the state pays to childcare facilities in the 617 (and other area codes in and around Boston) and what it pays to those in the 413.

As a manager, Forbes DiStefano said she tries to lead by example and do whatever needs to be done, a philosophy captured in comments by Kris Allard, Square One’s vice president of Development & Communication, who first met Forbes DiStefano while they were serving on the Dress for Success board of directors and nominated her to be a Woman of Impact.

“Dawn does not lead from behind her desk,” Allard wrote. “She can often be found sitting on the floor reading stories with a group of preschoolers, chatting with a young mother enrolling in a family-service program, delivering diapers and groceries to families in need of assistance, and even preparing lunch for hundreds of children when the kitchen staff needs an extra pair of hands.”

All that, and much more, explains why she is certainly a Woman of Impact.

 

It’s All Relative

Forbes DiStefano said her mother, Patty, who is only 13 years older than she is, has often been able to inspire and motivate her words and actions.

She has many examples, but one that stands out is from the days not long after she graduated from UMass Amherst with a teaching degree and landed in a terrible job market for teachers. She was spending a lot of time at the family’s pool and enjoying her summer until Patty pulled her aside one day on the deck.

“She said, ‘Dawn, you’re the oldest of four girls, you’re a college graduate, and I need your sisters to see a college graduate working — let’s go work,’” she recalled, adding that the YWCA was hiring for an office it was opening in Northampton; she knew people at the agency, so she went to work there as a receptionist.

So began an intriguing, and very much ongoing, story of involvement with nonprofit agencies, service to the community, and being a woman and a leader who would certainly make all the women who have ever had her back quite proud.

As a receptionist at the YWCA, she was soon inspired by one of those women to start writing grants, become the agency’s grants manager, and make this work more than a job.

“I immediately fell head over heels in love with the notion that I could make a career out of helping people, and most especially helping women,” she said.

In 2007, she became the YWCA’s director of Resource Development, and would stay in that role until 2015, when she decided it was time for a change. She had lunch with Kagan-Levine, who convinced her to become Square One’s chief Finance and Grants officer. Forbes DiStefano would become executive vice president in 2019, and would prevail in the nationwide search for a successor to the retiring Kagan-Levine in January 2021.

As she talked about her current work and the challenges facing her and the agency, she was quick to note they are far less in scope than those Square One faced in the preceding decade — the tornado that destroyed its old headquarters building on Main Street, the natural-gas explosion that rendered one of its facilities unusable, and the tortuous first nine months of the pandemic, which … well, no explanation needed.

Dawn Forbes DiStefano

Dawn Forbes DiStefano is leading Square One through a time of challenge and opportunity, including the building of a new headquarters in Springfield’s South End.

Still, there is plenty on her plate, including the work to build a new facility downtown, a $12 million project now moving through the design and fundraising stages, and ongoing efforts to close the discrepancy between what the state is paying for childcare to facilities on either end of the state.

Indeed, she was a definitive voice in a Boston Globe article earlier this year that drew attention not only to the discrepancy between the reimbursement rates, but the need at agencies like Square One to raise money to cover the difference between what is received for a subsidy and the cost of providing care.

 

The Compounding Effect

At Square One, more than 90% of employees are women, and Forbes DiStefano has committed herself to having their backs and providing the encouragement and inspiration that others have provided to her — all while also being a mother; a strong supporter of agencies that support adult women, such as Dress for Success; and the CEO of a nonprofit.

While doing so, she drives home not just the power of a single woman, but the even more powerful force that emerges when women work together toward common goals and solving problems.

“Someone smarter than me — I think it was in a Forbes article — talked about the power of women and the compounding effect,” she told BusinessWest. “Women, on an individual basis, have power, but the collective impact that women have when they make the conscious effort to support each other in the most inclusive way — it is an exponential change to the world around us.

“When you invest in an individual woman, because the tentacles from the single woman are so vast, whether she’s serving as a sister, a mother, a grandmother, an aunt … if you support her, the exponential improvement and the compounding value of that investment can’t be compared to anything else,” she went on, adding that she is committed to making such investments, whether it’s with her daughters or with her employees. “Invest in a woman; it’s one of the best investments you can make.”

That’s because, she continued, when women struggle and they can’t access what they need, that same compounding effect occurs, but in a negative way. “Her children suffer, and the people around her suffer.”

Which brings us back to that aforementioned secret notebook.

“It’s filled with all the women in my life, so that I can remember who’s buying a home, who’s struggling to care for their aging parents … I can’t remember it all by heart, so I have to write it all down,” she said. “I try to touch one a day; that is always my goal. I either do a handwritten note or a text or a phone call to another woman to let her know I’m thinking about her. I try to connect with women once a day, and in a personal way.”

Getting back to her grandmother, Forbes DiStefano said simply, “she taught me the power of one woman.”

There have been many others who have provided similarly impactful lessons along the way. Together, these individuals inspired her to make providing similar support and inspiration what she calls the “cornerstone of her life.”

So today, as a mother, daughter, employer, mentor, fellow board member, and nonprofit leader, she is the one displaying the awesome power of one woman.

Not just a woman, but a Woman of Impact.

Education

Balance Sheet

Dawn Forbes DiStefano

Dawn Forbes DiStefano

For Dawn Forbes DiStefano, it was the quintessential all-or-nothing proposition.

As the search for a successor to Joan Kagan, Square One’s long-time president and CEO, commenced last summer, Forbes DiStefano knew what few outside the organization — and probably few inside it, as well — knew: if she did not prevail in the nationwide search, she would no longer be working for the Springfield-based provider of childcare and other services for children and families.

That’s because the position she held at the time — executive vice president — was to be eliminated as the agency continued on a course of restructuring its top management.

But Forbes DiStefano, one of roughly 60 candidates to apply for the post, certainly had a leg up on the others — in large part because she was in that position. But also because she and Kagan had entered into what she described as a ‘shared management’ situation, one that familiarized her with all aspects of this operation and fully prepared her for the role she was seeking.

“I don’t think it was a shock that I was able to answer questions with more detail and probably more insight than other candidates, because I worked here,” she told BusinessWest. “But I worked really hard over the past 30 years to position myself to apply for a position like this.”

By that, she was referring to a lengthy career in the nonprofit realm, most of it at the YWCA of Western Massachusetts, but the past five at Square One, where she has displayed what she and others consider perhaps her best strength — an ability to combine a passion for the agency’s mission with a strong business sense and attention to the bottom line needed to make sure a nonprofit can survive and carry out that mission.

It’s a mindset that embodies a quote she attributes to Sr. Mary Caritas, the long-time president of what is now Mercy Medical Center, and uses often: “no margin, no mission.”

Her outlook on nonprofit management, and her take on her own management style and the need for that balance between business and mission, are further summed up as follows:

“My management style is direct, it’s collaborative, it’s mission-focused, with an acknowledgement that we’re running a business. And to a certain extent, as a nonprofit, that’s a tax status — it’s not a way to do business.”

Forbes DiStefano, who took the helm in late December, leads the agency at a time of perhaps unprecedented challenge — most of it brought on by COVID-19, although it was a difficult time for nonprofits even before the pandemic reached Western Mass. While coping with the pandemic and its day-to-day decision making, execution, and ongoing efforts to create an environment “not in crisis,” she is also planning for the long term and life after COVID.

“My management style is direct, it’s collaborative, it’s mission-focused, with an acknowledgement that we’re running a business. And to a certain extent, as a nonprofit, that’s a tax status — it’s not a way to do business.”

She admitting to disliking the word ‘normal,’ at least in the way many are using it now, and told BusinessWest she isn’t sure what ‘normal’ will mean moving forward. She will help create at definition, at Square One, anyway, while also continuing to build on the legacy and broad portfolio of programs she’s inherited.

“When Joan arrived, we were the expert in early education and care, and we remain the expert in early education and care,” she explained. “She knew that she wanted to focus on families and a holistic, family approach; she knew that children would thrive and families would stabilize and become self-sufficient if we were serving whole families. We have the foundation, and we want to keep building on it.”

For this issue and its focus on education, BusinessWest talked at length with Forbes DiStefano about her new role, her long career in nonprofit management, and how she intends to apply all she has learned to effectively write the next chapter in this agency’s long history.

 

School of Thought

In many ways, Forbes DiStefano said, her career has come full circle. Well, sort of.

Indeed, she went to Boston College and then UMass Amherst with the goal of becoming an elementary-school teacher, although she never really made it into the classroom as an instructor, as we’ll see in a minute.

But she is now leading an agency specializing in early-childhood education, but not devoted to that exclusively, as it was decades ago.

Dawn Forbes DiStefano

Dawn Forbes DiStefano wants to build on Square One’s foundation of serving whole families, not just children.

Flashing back to her college years, or just after she graduated in 1993, to be more precise, Forbes DiStefano said she encountered a challenging job market and had trouble breaking into the profession locally. She recalled a conversation she had with the superintendent in Southwick, who happened to be her high-school principal in West Springfield, about her struggles.

“He told me that it might have been worthwhile for me to do my student teaching here in Western Mass. instead of in Boston — we hire local.”

After spending some time at home thinking about what to do with her life and career, she decided to take what she could find, and this was a job at the YWCA of Greater Springfield as a receptionist. She didn’t take it expecting to stay more than 23 years, but that’s what happened, because, well, “I found my home … I found my calling,” she explained. “I was just smitten by being surrounded by women and girls whose mission — and passion — was to make life better for women and girls.”

Despite this enthusiasm, boredom quickly settled in. However, she would soon take on a new and rewarding role, somewhat by accident.

“We would get piles of mail every day with grant applications, RFPs, and proposals, and told the executive director at the time, Mary Reardon Johnson, ‘we should be applying for some of these grants; we’re doing amazing work here,’” Forbes DiStefano recalled. “She sort of flippantly said, ‘I don’t care what you do, just don’t lie too much; practice, do whatever you want to do, stay busy.’”

She did all of that and started responding to grant applications, and in short order, she started to get some approvals. And this eventually led to a role as grants manager, and then as director of Resource Development, playing a lead role in a capital campaign and raising funds for a number of building projects and new-program creation.

“It was an exciting time to be a part of the YWCA,” she said, adding that, while her teaching degree came in handy in many ways, she never did enter the classroom.

In late 2015, with a change of leadership at that agency, she decided it was time to seek a new challenge, and to get some advice on what the next chapter could and should be, she invited Kagan out for coffee.

“With 100% of our families experiencing something, whether it’s poverty, hunger, or homelessness, we know that the majority of our children have experienced some level of trauma at some point in their life.”

In that conservation, she told Kagan she liked grant writing and knew there were opportunities for people with that unique and coveted skill. But she said she couldn’t write grants for just anyone or anything.

“I told her that the magic of grant writing comes because it’s something I care deeply about,” she recalled. “I told her I wanted her help because I had been offered a few opportunities, but wasn’t sure I could make it with those agencies.”

She wasn’t expecting to be given a job offer, especially because the agency had recently hired Kris Allard as vice president of Development and Communications, and wasn’t — at least initially. But she credits Kagan with sensing, and then seizing, an opportunity to strengthen Square One by bringing her on as a full-time grants officer.

But her role would soon involve much more than that.

Indeed, she would take a deep dive into the agency’s financial status, which at that time was “very unique and somewhat worrisome,” as she put it, and would eventually take on a broader role as chief Finance and Grants officer.

Over the next several years, she and Kagan would guide the agency through some difficult but necessary steps to stabilize the agency financially. These included closing Square One’s early-childhood education center in Holyoke in early 2017 — the agency still has a presence in that city with other services — and also a consolidation of services focused on infants and toddlers, with a greater emphasis on preschool.

“It was a very methodical and financially driven decision-making process,” she recalled. “And this is where Joan and I started finding a balance between the two of us. Joan is a social worker; she understands people and the strengths people bring to an organization, and she is phenomenal at program development. I think what I brought to her is an equal understanding of people and certainly the same amount of passion for children, but I really came to it with a fiscal mindset that we need to get this business financially viable.”

Through a hard focus on maximizing enrollment, creating efficiencies, and reducing expenses (often, again, as a result of difficult decisions), the agency, which was seeing annual deficits of $1.5 million or more only a few years ago, was at the break-even point for fiscal 2019.

“We have seen a massive improvement in our financial stability,” she said. “And we did that while keeping children and families at the core of what we do.”

 

Successful Succession

Forbes DiStefano told BusinessWest that she credits Kagan with taking a number of steps to successful transition to Square One to new leadership, work she believes will create a seamless passage of the baton.

“Joan reorganized Square One back in the fall of 2019,” she explained. “One of the senior-level administrators was leaving, and she [Kagan] took the opportunity not to announce her retirement, but certainly organize and structure the agency so it would be ready for when she was ready to announce.”

As part of that organizing and structuring, Kagan created an executive vice president’s role for Forbes DiStefano, one she said would enable her to make a desired transition away from the finance side of the operation and into a shared leadership role.

“From the fall of 2019 to the summer of 2020, we enjoyed that relationship,” Forbes DiStefano explained. “Joan was very mindful, very practical, and extremely generous in that space; I think some leaders want to be in a shared-leadership position, but then, when it really comes to fruition, they don’t want to be. Joan really lived it.”

As noted, there was a nationwide search for a successor, something the agency’s board, Kagan, and Forbes DiStefano all thought was necessary. In the end, she said her 30 years of experience with nonprofits, her five years in Square One in roles that exposed her to all aspects of its operation, and especially that time in that shared-leadership role, positioned her to excel in that search.

Moving forward, she intends to use all that experience and learning, both on the job and in the classroom — over the years she has added a bachelor’s degree in nonprofit management and a master’s degree in nonprofit management and finance — to guide Square One through the next chapter in its long history.

While doing so, she must first contend with the pandemic, which has tested the agency in myriad ways. Overall, she said it has been Square One’s goal to create a calm, safe place in the midst of the pandemic, and in most all ways, it has been successful in that mission.

“We’re making decisions minute by minute about the health and safety of everyone at Square One,” she said. “What we have done very well is read, digest, interpret, and then operationalize all the CDC and DPH guidelines for health and safety. We don’t want you to be in crisis when you’re here at Square One. We understand that there’s a crisis going on our world, but our job, every single day from 7:30 to 5:30, is to create a stable, warm, non-crisis, non-traumatic environment for children to be able to learn and thrive.”

Meanwhile, Forbes DiStefano said she, Allard, and other members of the leadership team are focused on “expanding what we do well.”

That broad phrase includes early-childhood education, obviously, but also other services, including those focused on the mental health of children, needs that have only grown during the pandemic.

“With 100% of our families experiencing something, whether it’s poverty, hunger, or homelessness, we know that the majority of our children have experienced some level of trauma at some point in their life,” she explained, noting that Square One has, in recent years, expanded what would be considered traditional mental-health services — referrals to therapists — with an early-childhood mental-services center called Cornerstone.

Launched as a pilot program, the center has grown in size, scope, and services.

“It’s designed to be both a physical and a social/emotional space — you can’t help but feel calm when you walk in,” she explained. “And I think it’s the most outstanding achievement we’ve made at Square One in the last five years.

“What we’ve created is a space where children can come with their peers,” she went on, adding that, instead of one-on-one therapy, there are group activities, such as games and book reading. “Everyone is experiencing some level of healing; it’s children helping each other learn how to cope, have healthy reactions, and reduce the triggers. And teachers are learning as well; they’re watching the therapist engage with the children.”

 

Bottom Line

Moving forward, Forbes DiStefano said it’s her goal — and now her job — to build on the solid foundation that’s been built at the agency and continually look for new ways to carry out the overriding mission: to improve quality of life for children and families. And there are many aspects to that work.

“It’s my job to welcome everyone to the table, make sure that our services are working seamlessly, and then find opportunities to bring new partners, new donors, new investors, and new ways of thinking to build on the good work that exists here,” she said.

That’s all part of managing Square One with that mindset, and with that balance, she described earlier.

As she said, ‘nonprofit’ is a tax status; it’s not a way to do business.

 

George O’Brien can be reached at [email protected]

Daily News

SPRINGFIELD — On the heels of the recent retirement of Joan Kagan, Square One has named Dawn Forbes DiStefano its new president and chief executive officer.

The announcement follows an extensive national search lead by the agency’s board of directors, staff and members of the community.

Following a 25-year career with the YWCA of Western Massachusetts, DiStefano joined the Square One team in January 2016 to lead the agency’s grant research, grant writing, and program-compliance efforts. She was quickly promoted to chief finance and grants officer, where she added oversight of the agency’s financial team to her list of responsibilities. In 2019, she was promoted to executive vice president where she took on oversight of the agency’s early-education and care programs and family-support services, and management of operations, including transportation, food service, and IT.

“We received nearly 60 applications and interviewed impressive candidates from across the country for this position,” says Peter Testori, board chair. “Not surprisingly, Dawn rose to the top of the list. Her breadth and depth of experience in the non-profit sector, her outstanding reputation throughout the Commonwealth, and her extensive knowledge of Square One’s programs, services, and staff make her the ideal person to continue to build on the success of Joan Kagan’s leadership.”

“Just as we pride ourselves on developing the leaders of tomorrow through our own programs and services, I am privileged to have experienced the leadership of Joan Kagan. “It is an honor for me to continue to navigate the path that Joan and those before her have paved.”

Kagan, who led the agency for 17 years, announced her retirement plans last summer. She continues to serve as an advisor to the leadership team during the transition.

“There is no one better suited for this role than Dawn,” says Kagan. “Square One has an amazing history of responding to the changing needs of our community through our programs, services and partnerships. I have every confidence that Dawn’s great determination, passion for serving children and families, and the tremendous respect that she has earned will allow her to continue that legacy.”

DiStefano serves on the boards of directors for the Massachusetts Council on Gaming Health, Dress for Success Western Massachusetts, Springfield Regional Chamber, Baystate Community Benefits Advisory Committee, and Businesses to End Human Trafficking. She also serves as a Commissioner on the Hampden County Commission on the Status of Women and Girls.

She received her Bachelor of Arts degree from the University of Massachusetts Amherst and her master’s degree in public administration and nonprofit management from Westfield State University.