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DARTMOUTH — On Oct. 6, the Healey-Driscoll administration celebrated the launch of Go Higher, a new brand and awareness campaign designed to inspire more students to go to college by highlighting Gov. Maura Healey’s efforts to make community college free and expand financial aid at public four-year colleges and universities.

Secretary of Education Patrick Tutwiler and Higher Education Commissioner Noe Ortega visited UMass Dartmouth to speak with students, educators, and community leaders on how the state’s investments and multitude of initiatives are breaking down barriers and opening more doors to higher education across Massachusetts.

“Massachusetts is leading the way in proving that higher education can be both excellent and affordable,” Healey said. “Through Go Higher and the work of the ACARE Council, we are showing students and families that college is within reach and that we are committed to success for every student and their families.”

The event also coincides with the opening of the Free Application for Federal Student Aid (FAFSA) for the 2026-27 post-secondary academic year. This federal form is required for students to be eligible for certain federal and state financial aid, including free community college and opportunities to attend the state’s public four-year universities without paying tuition and fees.

Certain eligible students who cannot submit a FAFSA may submit a Massachusetts Application for State Financial Aid (MASFA) to apply for state financial aid. Students and families can learn more about FAFSA/MASFA by visiting mass.gov/financialaid.

“The Go Higher campaign is a great way to let students and families know about all the financial aid support that is available to make public higher education more affordable,” UMass President Marty Meehan said. “We are grateful to the Healey-Driscoll administration for their expansion of the MassGrant Plus program, which has bolstered our affordability initiatives at UMass. We’ve worked hard to ensure a world-class UMass education remains affordable and accessible.”