SPRINGFIELD — Hooplandia, the 3×3 basketball tourney and festival that celebrates basketball’s history in Greater Springfield, its birthplace, announced a new partnership with Kevin Garnett’s Hoop It Up that will make the 2025 tournament the most competitive installment so far.

For the first time in the history of Hooplandia, slated for June 20-22, players have access to a pro-am division for professional ballers, powered by Hoop It Up, with a $2,500 cash prize for the top-ranking men’s and women’s teams on the line.

The pro-am division serves as the ultimate battleground for top-tier talent, and it is open to men and women ages 19 and older. The winning pro-am teams will each receive a $2,500 cash prize.

Founded in 1989, Hoop It Up is recognized as the most prolific grassroots basketball tour in the world. Millions of players have participated in their premier events, which are designed for participants from all over the world and of all ages and abilities.

In 2019, the tour was acquired by Kevin Garnett’s sports management company, Big Ticket Sports. Garnett, an NBA legend and Basketball Hall of Famer, has helped the tour partner with elite NBA teams, such as the Golden State Warriors, the Milwaukee Bucks, and the New York Knicks, to create memorable 3×3 basketball tournaments and academies that introduce the FIBA format while teaching key court concepts and relevant skills to aspiring players.

Registration details can be found at Hooplandia.com.