BOSTON — The Massachusetts Office of Travel and Tourism (MOTT) announced the 2024 economic impact of the state’s travel and tourism industry, which grew to $24.2 billion in direct spending from 52.6 million domestic and international travelers, generating $2.3 billion in state and local tax revenue and supporting 155,808 jobs across the state.

Total visitor spending in 2024 reflects a $600 million increase over the previous year, when visitors spent $23.6 billion across the state. The industry also added nearly 1,500 jobs compared to 2023, underscoring tourism’s continued momentum and its impact on small businesses, communities, and workers statewide.

“Our tourism industry supports thousands of jobs, brings in billions in economic benefit, and gives us an opportunity to showcase everything that makes Massachusetts so special,” Gov. Maura Healey said. “It’s great to see that tourism in Massachusetts continues to be strong, especially as we gear up for another year of Massachusetts 250 celebrations, as well as the FIFA World Cup and Sail250. Our administration will continue to invest in the infrastructure, cultural programming, and destination marketing that strengthen local economies and position Massachusetts as a top travel destination.”

Tourism generated $2.3 billion in combined state and local tax revenue, sustaining essential public services while easing the tax burden on residents. Visitor spending helped fund municipal programs through local option room occupancy taxes and supported employment in a wide range of sectors, including hospitality, transportation, retail, and the arts.

“Massachusetts has always been defined by its welcoming spirit, prolific cultural fabric, and deep sense of history,” said Kate Fox, executive director of the Massachusetts Office of Travel and Tourism. “With major city and town anniversaries on the horizon and statewide celebrations planned, we’re proud to work alongside regional tourism councils, cultural institutions, and small businesses to showcase all that Massachusetts has to offer, from vibrant cities to historic villages, to travelers from around the world.”

BOSTON — The Massachusetts Office of Travel and Tourism announced the 2023 economic impact of the Massachusetts travel and tourism industry, which grew 5.3% to $23.6 billion in spending from 52.3 million domestic and international travelers, generating $2.3 billion in taxes for municipalities and the state and supporting 154,330 jobs.

“Massachusetts’ tourism industry is a critical part of our state’s economy, showcasing our rich history and culture for millions of visitors from across the globe,” Gov. Maura Healey said. “We are thrilled to see that tourism in Massachusetts continues to grow and just reached a five-year high — and we look forward to continuing to build on this momentum as we celebrate Massachusetts 250 over the next couple of years.”

In 2023, visitor-generated state and local tax revenue amounted to approximately $825 per household in the state. For every dollar spent by a visitor in the state, 6.7 cents went towards state taxes, and 2.8 cents contributed toward local taxes, highlighting one significant impact of tourism in Massachusetts.

The state also generated substantial revenue from visitor spending through hotel-room occupancy taxes. State hotel occupancy tax collections reached $395 million, while local-option room occupancy tax collections totaled $350 million.

International visitor spending in Massachusetts grew 80% to $2.9 billion in 2023, nearing the pre-pandemic amount of $3.3 billion spent in 2019. Domestic visitor spending remained at 2022 levels with $20.7 billion spent.