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SPRINGFIELD — Easy Company Brewing will be launching Springfield’s newest brewery Thursday at the Student Prince in downtown Springfield.  

Easy Company Brewing (ECB) is a veteran-owned business that is committed to donating 100% of its profits to veterans, first responders, and their families. The name and its mission are inspired by the men of Easy Company from WW II, made famous by the book and mini-series Band of Brothers. 

Following in the footsteps of the men of Easy, ECB is committed to brewing drinkable European style beers with “a little bit of American boldness and edge,” while honoring the men and women who serve or have served our country. All of ECB after-tax profits, will be donated through its companion foundation to a number of charities that do work on behalf our nation’s heroes.  

Founders Jeff St. Jean and John DeVoie served together in the Air National Guard, and have teamed up to create this new beer brand in the City of Homes. St. Jean is still serving, and DeVoie is one of the co-founders of Hot Table, a Springfield based fast casual restaurant company.  

ECB beers are currently contract brewed locally in Western Mass., but DeVeVoie and St. Jean hope to build a brewery and tap room in Springfield at some point.  

The ECB launch party will happen Thursday, 5-8 p.m. at the Student Prince & Fort, 8 Fort Street, Springfield, MA. Their beers are currently available for sale at Table & Vine in West Springfield. Other retailers will follow this summer.