CHICOPEE — Insa, a grower and retailer of medical and adult-use cannabis in Massachusetts, announced the hiring of three new employees who will play key roles in helping propel the Company forward in the burgeoning cannabis industry.
Michael Bird has been named chief people officer, Nicole Constant joins as brand director, and Kate Nelson will hold the role of director of Digital Experience.
“We are thrilled to welcome Nicole, Michael, and Kate to our team at Insa,” said Pete Gallagher, Insa co-founder. “They each have valuable expertise and deep knowledge in their respective areas. Their hard-work, insights, and problem-solving abilities will be critical in growing the Insa brand, helping the Company meet its objectives, and in helping bring high-quality cannabis to many more Insa customers.”
Bird brings significant human resources experience to the team having worked in the field for almost 30 years. Bird started in Human Resources at the Yankee Candle Company as an Employment Recruiter in 1995 when the company was owned and operated by the founder, Mike Kittredge, had 700 employees, and operated 27 retail stores. As Yankee Candle grew, so did Bird’s career. He advanced to hold a variety of positions within HR at Yankee Candle, including serving as the HR director of North American Operations where he led a team of HR business partners serving all corporate functions, with more than 5,000 employees and 500 retail stores. He went on to join The East Coast Tile Group in 2017, a family owned and operated tile importing and multi-channel tile distributor as vice president of Human Resources.
Constant brings more than 10 years of CPG experience to the rapidly growing cannabis industry. Prior to joining Insa, she was at Ocean Spray Cranberries Inc., where she led innovation for the cooperative’s Foods Business Unit, which includes the Craisins® brand. Prior to that, Constant led the new Accelerator team within Ocean Spray’s Innovation Hub. In this role, she took an entrepreneurial approach to building disruptive innovation from within.
She is a strong believer in the medical benefits of cannabis and the quality and craftsmanship of Insa’s product portfolio. In her new role, she will be leading brand expansion and development as well as strategic planning within new and existing markets.
In the newly created role as director of Digital Experience, Nelson will lead the creation of a full digital experience in-store and online that puts customers first and offers them seamless ways to make purchases, communicate with customer service, interact with the brand across social, SMS, email, benefit from Insa’s loyalty programs, and educate themselves on adult and medical-use cannabis products.
She joins Insa from Vista Outdoor, a publicly traded company who owns over 40 outdoor and action sports brands, where she created loyalty programs and digital marketing strategies leveraged across their portfolio. Prior to Vista Outdoor, Nelson worked at DEG Digital, a digital marketing agency where she created digital marketing strategies for premier brands such as Walmart, PepsiCo Brands, and AMC Theaters.