SPRINGFIELD — Entrepreneurs, small business owners, and marketing professionals across the Pioneer Valley are invited to ignite their digital presence at the upcoming Social Media Bootcamp, a dynamic, hands-on workshop designed to transform how businesses engage online.

Hosted by the Massachusetts Small Business Development Center (MSBDC) at UMass Springfield, this in-person event will take place on Thursday, Oct. 23 from 2 to 7 p.m. at 1500 Main St., Tower Square, Springfield.

With the theme “Content Is Fire. Social Media Is Gasoline,” the bootcamp promises an immersive experience where p, Srticipants will build a one-page marketing plan tailored to their business; master branding, SEO, and email marketing strategies; learn how to turn likes into leads; discover how to integrate AI tools into their marketing efforts; and network with entrepreneurs and leaders from across the Valley.

General admission is $90, with a partner rate of $70 available through promotional codes provided by MSBDC, local chambers of commerce and community development corporations, Common Capital, and the Women Business Owners Alliance. Attendees who register by Friday, Oct. 10 will receive a boxed dinner included in their ticket price.

This bootcamp is ideal for anyone looking to sharpen their digital marketing skills, explore the power of AI in business, and connect with a vibrant community of innovators. For more information and to register, visit wboa.org/bootcamp.