HOLYOKE — A new public art initiative aims to transform downtown Holyoke this summer. The Storefront Gallery brings vibrant, artist-designed displays to vacant storefronts along High Street, turning windows into a walkable, outdoor gallery.

The project launches with a public unveiling and artist-led walking tour on Wednesday, July 30 from 4 to 6 p.m., beginning at 289 High St. in front of The ARTery. Community members are invited to attend the event, meet the artists, and explore this unique reimagining of downtown’s visual landscape. Refreshments will be provided by A Good Mix; local maker Nicole Reyes will be on site serving a selection of her signature lemonades.

Through an open call earlier this year, artists were selected to create installations that reflect themes of identity, place, and imagination, showcasing the creative voices rooted in the region. Artists featured in the inaugural installation include Kahli Hernandez, Destiny Santiago, Jankaleishka Cruz, Lora McNeece Barrett, Natasha Colon Ortiz, Robert Markey, Peter Zierlein, Gabriela Sepulveda Ortiz, and Caoin Springer O’Durgy.

The Storefront Gallery is presented by Holyoke Art and made possible with support from the Holyoke Local Cultural Council, Mass Cultural Council, and Holyoke Health.

“This project is about more than filling windows — it’s about opening them,” said Kathy McKean, executive director of Holyoke Art. “It’s a way to see our city differently, to uplift local artists, and to bring people together downtown.”