SPRINGFIELD — The Springfield Business Improvement District (SBID) and Springfield Parking Authority (SPA)  are making it easier than ever to enjoy downtown Springfield after hours with the launch of their new $5 After 5 parking initiative.

Beginning today, visitors can park for a flat $5 after 5 p.m. (after 12 p.m. regular rates apply) at the Taylor Street Parking Garage at 33 Taylor St. The program is designed to simplify the parking experience, remove uncertainty around cost, and encourage more people to visit downtown in the evening, whether for dining, entertainment, or events.

“We want people to feel confident choosing downtown,” said Michelle Grout, executive director for the Springfield Business Improvement District. “$5 After 5 removes a common barrier by making parking simple, predictable, and affordable. You can park once and enjoy your night without worrying about meters or timing.”

The Taylor Street Parking Garage is located within walking distance of many of the city’s top destinations, including the MassMutual Center, MGM Springfield, Symphony Hall Springfield, and a growing collection of restaurants, bars, and cultural attractions throughout the downtown core.

The SBID will lead promotion of the program through a coordinated marketing campaign highlighting the ease and accessibility of downtown parking, while encouraging both residents and visitors to rediscover the city after hours.

“Downtown Springfield is active, growing, and full of things to do,” added Grout. “This initiative is about making it even easier for people to come experience it.”