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Community Spotlight

An architect’s rendering of the planned Longmeadow Middle School. Construction is slated to start in the fall of 2026.

An architect’s rendering of the planned Longmeadow Middle School. Construction is slated to start in the fall of 2026.

Marty O’Shea says officials in Longmeadow have been discussing what to do with the town’s two middle schools — Williams and Glenbrook — for nearly 20 years now.

The former was opened in 1959 and the latter in 1968, he noted, adding that, beyond their advancing years, the schools were designed to serve a different model of education than the district currently requires.

Charting a course for the school properties and securing funding from the Massachusetts School Building Authority (MSBA) has been a long journey with many twists and turns, said O’Shea, Longmeadow’s school superintendent, adding that, 18 years after the town first submitted both schools to the MSBA for consideration for renovation or replacement, construction is slated to begin in the fall of 2026 on a new, $151 million facility that will replace both schools.

It will be called Longmeadow Middle School, and it will provide the community not only with a state-of-the-art facility — to be built on the Williams Middle School campus — but a unique development opportunity on the Glenbrook site.

“Our education plan calls for more space that will give kids the opportunities to be involved with project-based learning and give us more opportunities to expand science, technology, and engineering opportunities for kids,” O’Shea explained, adding that the design also prioritizes supporting special education students and the arts, both the performing and fine arts.

“Our education plan calls for more space that will give kids the opportunities to be involved with project-based learning and give us more opportunities to expand science, technology, and engineering opportunities for kids.”

As for the Glenbook site, “we’ll start looking at what to do there soon, so that we don’t wait until the property is vacant to begin that process. We won’t start any construction or final plans, but we will start the community discussion,” said Town Manager Lyn Simmons, adding that the 20-acre campus could have several potential uses, including housing in a community where there are few, if any, available building lots.

Resolution of the middle school question and conjecture about the future of the Glenbrook site are just two of the many converging stories in this residential community of almost 16,000 people. Others include:

• A pending Planning Board vote in early December on a proposal to redevelop the site of a closed Church of Christ, Scientist on Williams Street, abutting the Longmeadow Shops. Plans call for demolishing the church and constructing three buildings to house retail tenants, a bank with a drive-thru, and a coffee shop with a drive-thru — a complex that would, in many ways, serve as an extension of the shops;

An architect’s rendering of a proposed new retail facility, to be built on the site of a closed church on Williams Street.

An architect’s rendering of a proposed new retail facility, to be built on the site of a closed church on Williams Street.

• Work to design improvements to the busy intersection at Williams Street, Redfern Drive, and Frank Smith Road, a project inspired by the project on the church property and made possible by a $287,000 MassWorks grant;

• Ongoing work to decide the best uses for three other town landmarks — the Community House, formerly home to some town offices and now used primarily as a polling place; Town Hall, mostly vacant since town offices were moved to the former Greenwood Park Elementary School off Maple Street; and ‘Old Town Hall’ on Longmeadow Street, vacant for many years. Simmons said a task force will be appointed to consider options for each site and determine the best course of action;

• Early-stage work to replace aging water and sewer lines (60% of which are more than 100 years old), beginning with a water line replacement project, approved at town meeting last month, that will begin with Western Drive. These initiatives have been accompanied by 40% increases in water and sewer rates, which were comparatively low and are still lower than many in the region, Simmons noted;

• A growing stable of eateries — a sushi restaurant and one specializing in Indian cuisine are two of the latest additions — that has made the town a dining destination; and

• Continued growth of a small but eclectic business community, one that is based mostly in retail and hospitality.

That list includes Twin Hills Country Club, which has enjoyed a very strong year, both on the course and with its event business, said Laura Chipouras, club manager.

She told BusinessWest that, in addition to tournaments, weddings, and showers, the club has seen a surge in business-related gatherings, everything from annual retreats to sales strategy sessions.

“We’re seeing lots of retreats, and I think that’s probably due to people returning to the office after COVID and feeling that they need to get together,” she explained, adding that, overall, business has brisk — well ahead of last year’s pace — and the bookings for 2026 have been solid.

For this latest installment in its Community Spotlight series, we take an in-depth look at Longmeadow, and some landmark decisions being made there — literally and figuratively.

 

School of Thought

Reflecting on the middle school project, O’Shea — who has been superintendent for nine years now — noted that, while discussions on the two facilities began nearly two decades ago, the town had other priorities to address, such as a new high school, senior center, and DPW facility.

With those resolved, the middle school discussions resumed, with consolidation emerging as the best option over time, as capital needs grew and enrollment in each of the schools fell to roughly 300 in recent years.

That puts them on the smaller end for middle schools, he said, adding that other communities and districts of similar size, such as neighboring East Longmeadow and the Hampden-Wilbraham School District, which he served as an administrator, have one middle school.

“We did a citizens’ survey just to find out what people wanted to see happen there, and those results were interesting. There was a lot of attachment to Community House, a moderate attachment to Town Hall, and very little attachment to Old Town Hall.”

And there are several advantages to be gained through consolidation, he noted, both on the educational side and the operations side.

“On the educational side, in a single setting, I think we’ll be able to assign staff in ways that are more efficient and also better for us educationally,” he explained. “Right now, we have staff that are, in many cases, stretched across two buildings, such as in the areas of music and oral language, library, and special education.

“We think that having all our educators under one roof will put us in a better position to serve students,” he went on, “and we’ll be able to expand programming.”

Meanwhile, the town should see substantial savings from staffing and operating one larger school rather than two older structures that are now well beyond their expected useful life and in many ways inefficient, he went on, noting that the new, 134,735-square-foot facility will be fossil fuel-free, rely on a ground-source heat exchange system for heating and cooling, and be net-zero ready, meaning it will produce as much energy as it consumes.

“You’re maintaining one campus instead of two, you’re maintaining and repairing one campus instead of two, food service — you’re running a single operation instead of two,” he explained. “On the operations side, there are some opportunities where we could see come savings.”

O’Shea and other administrators and staff have visited several communities that have constructed middle schools recently, including several built by Springfield-based Fontaine Bros., recently chosen as the general contractor for the Longmeadow project, and they’ll visit more as the design process continues and the focus shifts to furniture, fixtures, flooring, lighting, and materials used.

Longmeadow at a glance

Year Incorporated: 1783
Population: 15,853
Area: 9.7 square miles
County: Hampden
Residential Tax Rate: $21.12
Commercial Tax Rate: $21.12
Median Household Income: $109,586
Median Family Income: $115,578
Type of Government: Open Town Meeting; Town Manager; Select Board
Largest Employers: Bay Path University; JGS Lifecare; Glenmeadow
* Latest information available

While that project moves forward, the attention of many town residents is also fixed on the church redevelopment initiative.

Simmons noted that the review process has been slowed by the need to conduct a traffic study and undertake it while school is in session. There have been several Planning Board hearings on the matter, with questions on everything from traffic to storm drainage, she said, adding that a decision is expected soon — perhaps early this month.

The project and the increase in traffic it is likely to produce will necessitate work on the traffic corridor in the area near the site, where several roads converge, said Simmons, adding that, when designs for improvements are finalized, the town will apply for a MassWorks grant round to fund construction.

 

Past Is Prologue

While the middle school and church redevelopment projects move forward, another initiative enters its next phase.

This would be the ongoing work to determine the best possible uses for three unused or underutilized municipal facilities — the Community House, built in 1920; Town Hall, dating from 1939; and Old Town Hall, originally a one-room schoolhouse, built in 1855.

As noted earlier, a task force will be created to consider various options and perhaps suggest an action plan, said Simmons, noting that property condition reports on the three historic structures, submitted by the Springfield-based engineering firm Fuss & O’Neill in September, have unveiled lengthy lists of work needed at all three.

At the Community House, for example, the report concluded that several million dollars in repairs and upgrades are needed — everything from repointing brick to prevent further deterioration and water intrusion to an elevator for access to the second floor, to regrading and repaving the parking area to improve drainage.

There are similar lists for the other properties, she said, adding that, when summing up public sentiment on the landmarks, there are varying degrees of appetite for investment and eventual redevelopment.

“We did a citizens’ survey just to find out what people wanted to see happen there, and those results were interesting,” she told BusinessWest. “There was a lot of attachment to Community House, a moderate attachment to Town Hall, and very little attachment to Old Town Hall.”

Some possible uses were floated in that survey, she went on, adding that there was little sentiment for housing in any of the structures, with most residents preferring an arts and cultural center, a restaurant or café, or recreational programs at all three, with moderate enthusiasm for other uses, ranging from retail to co-working space to a museum.

Ultimately, much will depend on the development community, she said, adding that applications for the task force are being sought, and it is hoped that the panel can wrap up its work in a year.

As for the business community, it continues to grow, especially within the retail and hospitality sectors, said Simmons, adding that the town’s location — it’s convenient to East Longmeadow, Springfield, and Northern Conn. — has made it a retail and dining destination.

That same location has benefited the event business at Twin Hills, said Chipouras, adding that the club has several different event rooms, including a ballroom that can host up to 400, and they’re being booked for a wide range of functions — including BusinessWest’s eighth annual Women of Impact gala on Dec. 9. As noted earlier, business is up across the board, but she is especially encouraged by a rise in corporate outings.

On the day Chipouras talked with BusinessWest, for example, two of the smaller banquet rooms were being used for corporate retreats, which certainly took a back seat during COVID, and there have been several days like that over the course of the past year.

“Later this week, we have an accounting firm coming in to do a class on new tax laws, and we have a bank that’s doing a very large retreat, a learning session,” she noted. “They start early in the morning, and at the end of the day, they do cocktails and hors d’oeuvres.”

Meanwhile, there has also been a surge in proms, weddings, and holiday parties, another tradition that took a hit during the pandemic and the years that followed.

“I’m seeing them come back,” said Chipouras, adding that, while the club sees a large amount of repeat business with clients, it has added new clients to the portfolio as well.

In short, she sees positive momentum — and in this mostly residential town with a small but growing business community, she’s not the only one.

Community Spotlight

Community Spotlight: Wilbraham

Bob Boilard (left) and Jeff Smith

Bob Boilard (left) and Jeff Smith say they’d like to see more civic participation in policy discussions and planning town events.

Being pro-business, Jeff Smith says, doesn’t mean letting just any business set up shop in Wilbraham — but it does mean giving every business a fair shake.

Take, for example, Iron Duke Brewing, which is moving to town after a successful but eventually contentious stay at the Ludlow Mills. Because Wilbraham had no zoning for microbrew and brewpub establishments, the town’s Economic Development Initiative Steering Committee (EDICS) recommended a zoning change that eased the path for not just Iron Duke, but also Catch 22 Brewing, which is setting up shop at the former Dana’s Grillroom on Boston Road.

“One of the reasons why [Catch 22] said they came here was because we had specific zoning for what they wanted to do,” said Smith, the town’s Planning Board chairman, giving one example of how a zoning change can have effects beyond its initial motivation.

“One of the reasons why [Catch 22 Brewing] said they came here was because we had specific zoning for what they wanted to do.”

“When somebody comes into town and is interested in locating a business here and we don’t have specific zoning for it,” he added, “the Planning Department, the Planning Board, and the town itself take a hard look at the zoning and say, ‘is this the type of operation we’d like to see here? Maybe we should put zoning in place, and we can pitch it to the town, and if it’s not appropriate and the town agrees, they can vote accordingly at town meeting.’”

The same thing happened when the town lifted a long-time moratorium on new gas stations. As soon as that happened, Cumberland Farms bought some real estate in Post Office Park along Boston Road, with plans to open a 24-hour facility.

“We tried to have some foresight,” Smith told BusinessWest, adding that the Route 20 corridor used to have five gas stations, but that number had shrunk to two since the moratorium went into effect. “We said, ‘OK, why don’t we allow gas stations?’ It was something a previous Planning Board had put it in, but we said, ‘why? Things have changed. Maybe this is a good time to take a look at this.’ And as soon as we did, Cumberland Farms came in and located here.”

Bob Boilard, who chairs Wilbraham’s three-member Board of Selectmen, said he’s not an advocate of locking up decent, buildable land in perpetuity, or keeping out entire classes of businesses for no reason.

“There’s got to be a common-sense approach,” he said. “There are people in town that would say, ‘let’s stop now. No more building in Wilbraham.’ But you can’t do that. You have to have a tax base and controlled growth to support the town. It’s a balancing act. Open space is great, and we do a great job with that, but we have to consider each individual thing that comes before us.”

Smith added that town officials try to be both reactive and proactive, recognizing current needs but also anticipating future ones. “We want more businesses and more enterprises to locate here in our business district.”

Open for Business

Boilard said the town has worked in recent years to streamline the process for businesses to set up shop there.

“Planning and Zoning have done a great job adjusting things to make it easier for businesses to come in, and when they do come in, they complement us on the ease of communication, the ease of getting things done,” he said. “We don’t put up brick walls every so many feet for these guys; we try to make it as easy as possible to come in and do business in Wilbraham.”

Wilbraham at a Glance

Year Incorporated: 1763
Population: 14,868
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $22.64
Commercial Tax Rate: $22.64
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available

The nine-member EDICS has been integral to that effort, Smith said. “Let’s say you’re XYZ Inc., and you want to locate your business in Wilbraham. What do you do? What’s your first step? Where do you go? How do you know if there’s zoning for your business?”

One project the group wants to tackle is creating a comprehensive section on the town’s website to answer all those questions.

“They’re proposing updating the website to a more modern platform that’s more user-friendly, and then adding a business or a ‘locating your business here’ page that would essentially have a checklist: the first step is to talk to this person, here’s their phone number, here’s their e-mail.

“That way, people come in prepared,” he went on. “As a member of town government, we hate to have somebody come in unprepared and then have to tell them, ‘hey, you’re going to have to come back to the next meeting, and that’s a month away.’ So if they can get a lot of questions answered and come prepared, it’s smoother for everybody.”

The committee is also looking into creating marketing materials, both online and in print, outlining what Wilbraham has to offer — such as its access to rail and a single tax rate — that make it appealing to locate a business here.

Not every development proposal has gone according to plan. A recent effort to allow a mixed-use development in the town center, in the area of Main and Springfield streets, failed to garner the necessary two-thirds approval at a town meeting, falling short by about a dozen votes.

“It’s a very sensitive area,” Smith said. “One thing I’ve learned in my six years on the Planning Board is that people are very hesitant to change. In the long run, I think we take our time in this town and we do things right, and the end result is good. But in the beginning, there’s an air of skepticism toward changing something — which I don’t think is a bad thing.”

But it can be tricky, he went on, when a developer wants to move forward with a proposal that could create added energy in the center, especially when other mixed-use facilities, grandfathered in when the town put a hold on others like it, already exist.

“People understand there’s some vacant buildings there, and we could make changes that would probably make them not vacant and make it more vibrant,” he explained, “but I think there’s a fear that would be a change they may not like. So we have to tread lightly and move carefully with the center of town and make sure we get as much input from the people of the town as possible.”

In the end, he said, town officials didn’t do the best job conveying why such a development would be a positive. “It was a close vote, which is good because there are a lot of people in favor of it, but at the same time it tells me we have more work to do.”

Changing Times

It’s a challenge, Boilard said, to build a more vibrant town in an age when people’s lifestyles have been altered by technology, declining school enrollment, and a host of other factors. “The generations are changing, and society changes, and that happens everywhere.”

For example, Smith said, the Boston Road business corridor was originally built around retail, but bricks-and-mortar retail establishments struggle in the age of Amazon, and the concept of what a downtown or business center looks like today has shifted immeasurably since the 1970s, or even the 1990s.

“When I was a kid, I would get on my bicycle — I lived near Mile Tree School — and I could drive to the center of town. My dentist was there, Louis & Clark filled all of our prescriptions, the gas station would fix your car or come jump your car in your driveway, my pediatrician was right on the road there, the post office was there, and the village store was there, selling sandwiches and stuff. Everything you needed was there.”

Today, he went on, “you don’t see as many kids out riding their bikes. Those things that I mentioned aren’t really there in one convenient package. Things are different. So we’re trying to put in or modify zoning, potentially bringing some mixed-use components or do something to revitalize those areas, and it’s tough to balance that with … I don’t want to say a fear of change, but there’s an apprehension toward change in the wrong direction.”

Boilard said Wilbraham remains an attractive destination for new residents, with a well-run and well-regarded school system, although real estate in town can be pricey. “It can be hard for new families to come in and be able to afford Wilbraham. I wish we could have an impact on that, but it’s the way economics and demographics are.”

That said, several new subdivisions have gone up in recent years, with a trend toward modestly sized houses, which are selling faster than larger homes, and developers are designing projects accordingly, Smith said.

“Residential growth, in my time here, has been pretty consistent — I would say slow but always moving in the right direction,” he explained. “There’s not a ton of available land in town. The last subdivision to go in was an old farm that was in a family for a long time, and it wasn’t being used as a farm anymore. So a developer purchased it and divided it up and put in a subdivision.”

Compared to other towns in the area, he went on, Wilbraham does a good job of protecting and managing open-space and recreation parcels. “Every time a parcel is brought to the town to be purchased or donated as open space, the town is seemingly in favor of those purchases.”

But controlled growth is the goal, he added, and a balance must be struck between commerce and open space. “There’s a tax base that has to be built, and we try to build it with as much business as we can. We’ve turned down pieces of open space offered to the town — ‘no, we’re all set; put it on the open market, develop the property and get some tax revenue going.’”

Getting to Know You

One area Wilbraham does need to improve, both Boilard and Smith said, is in the area of volunteerism and civic involvement.

“Town events are well-attended, and that’s great,” Smith said, citing examples like the Spec Pond fishing derby, the Run for Rice’s 5K, the Thursday night concert series, the revamped Peach Blossom Festival, and the Christmas tree lighting. “But I would love to see more participation in the planning.”

Boilard agreed. “People complain we don’t have an event, but nobody wants to volunteer to run it. It’s always the same core people stepping up to volunteer,” he said, adding that this trend applies to town-meeting attendance as well.

For example, a recent public hearing on raising the minimum smoking age in town to 21 drew mainly support from the residents in attendance. “Then the phone calls started rolling in — ‘I can shoot a bullet in the Army at 18; why are you doing this?’ I said, ‘where were you Monday night? Why didn’t you come in and talk to us?’”

Smith called the numbers at town meetings “painful” — particularly considering the work that officials put into preparing for them. “I like it when there’s an angry mob in here. That’s good. We want some feedback. But participation could be better.”

After all, he and Boilard said, engaged residents are informed residents, all the better equipped to steer Wilbraham into its next phase of controlled growth.

Joseph Bednar can be reached at [email protected]