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DJ Nicki Nell Selected to Perform at Boston Celtics Pride Night

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Daily News

DJ Nicki Nell

BOSTON — Visual Sound Productions Inc., a Western Mass.-based entertainment and event production company, announced that its president, DJ Nicki Nell, has been selected to perform at the Boston Celtics game against the Atlanta Hawks on Pride Night, Friday, March 27 at 7:30 p.m. at TD Garden.

The opportunity marks a significant moment for regional representation, as Nell was chosen to perform in one of the country’s most competitive entertainment markets. Boston’s deep roster of local DJ talent makes the selection especially notable.

“This is bigger than one performance,” Nicole Nell said. “To represent Western Massachusetts at the Garden is the biggest honor in New England. After working with the Miami Heat, it’s awesome to be able to bring my energy, my perspective, and my pride to my home state.”

The performance is part of the Celtics’ annual Pride Night celebration, an event that highlights and supports the LGBTQ+ community within the sports and entertainment space. The initiative is supported in part by the Massachusetts LGBT Chamber of Commerce, whose partnership has been instrumental in shaping the evening’s programming and community impact.

Nell’s selection reflects a growing recognition of talent beyond Boston’s immediate market, creating visibility for creatives and businesses across the state. The moment underscores a broader shift toward inclusivity not only in representation, but in where organizations are sourcing talent.

“The Celtics Pride Night platform is an incredible example of what intentional collaboration can look like,” Nell said. “Opportunities like this are about bringing people together. Music is a universal language and can bring everyone from all different backgrounds together.”

Nell brings prior experience performing in high-profile sports environments, including two seasons performing with the Miami Heat, further reinforcing her ability to deliver in front of large-scale, high-energy audiences. Known for her ability to read a crowd and keep the energy high, Nell brings a performance style that fits seamlessly into the fast-paced world of live professional sports.

As president of Visual Sound Productions, Inc., Nell has built a reputation for delivering elevated entertainment experiences across weddings, corporate events, and large-scale productions throughout New England. Her appearance at TD Garden signals a continued expansion of that footprint into major sports and live event environments.

Tickets to the March 27 game and Pride Night celebration are available through the Boston Celtics website.

Visual Sound Productions Opens New Headquarters in Renovated Building

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Daily News

SPRINGFIELD — On Oct. 2, the time came for for a historic building — which was once a church, a sign shop, and a nonprofit before being vacant for many years — to open its doors. Nicole Nell, president of Visual Sound Productions Inc. (VSP), purchased 130 Union St. in Springfield a few years ago and has transformed the long-abandoned building into the headquarters of her award-winning, multi-operational production company.

“As someone who is always excited by challenges, I am thrilled to take my entrepreneurial journey to another level,” Nell said. “I always knew I wanted to buy a building for my company’s headquarters and not just rent. But I also knew I did not just want any building in Anytown, USA. My mission was to buy in Springfield, and that is what I did when I established Nell Investments, LLC, a real estate holding company, and closed on 130 Union, my first commercial building right in the heart of it all.”

The location was chosen by Nell for multiple reasons, including close proximity to large venues such as the MassMutual Center and MGM Springfield, easy access to the highway as VSP continues to serve clients up and down the East Coast from New England to Florida, and, equally high on the list of reasons, her passion for Springfield, where she was born and raised.

Visual Sound Productions, Dazzle Dance Studio, Fitness First to Host Trunk-or-Treat on Oct. 27

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Daily News

SPRINGFIELD — Visual Sound Productions Inc. (VSP) announced its partnership with Dazzle Dance Studio and Fitness First for the fourth annual Trunk-or-Treat event. This year, the partners are brewing up some Halloween fun while once again helping neighbors in need through a community food drive.

This family-friendly Halloween celebration takes place on Saturday, Oct. 27 from 2 to 4 p.m. at 60 North Westfield St., Feeding Hills, and is free to attend. Families can look forward to a ghoulishly delightful afternoon filled with candy, music, games, food trucks, prizes, and plenty of spooky surprises.

VSP, an award-winning, multi-op production company with four specialized divisions, recently expanded into a larger, historic location in downtown Springfield. After being vacant for nearly a decade, local entrepreneur and VSP President Nicole Nell has revitalized the space, aiming to foster creativity and collaboration within the community.