Three Industry Veterans Expand OrthoLite Marketing, Sales Team
AMHERST — OrthoLite, a leading provider of comfort and performance insoles, announced three new additions to its marketing and sales team, including Dan Legor as director of Marketing; Andy Downes as sales manager, Key Accounts; and Matt Hennessey as sales manager, Performance East. These new appointments will support OrthoLite’s dedication to strengthening partner relationships across the globe.
In his new role, Legor will manage all aspects of marketing while elevating the brand’s global marketing and branding strategies. As an accomplished senior marketing professional, he brings more than 20 years of experience to OrthoLite. Most recently, he was the director of E-commerce at Lindt & Sprungli, and prior to that he was the head of U.S. Marketing at ECCO Shoes, senior Marketing manager at Timberland, and Retail Marketing manager at the Rockport Co.
Downes brings more than 20 years of product and sales experience to OrthoLite, and was most recently the Key Account sales manager for Inov-8 footwear. During his 13 years at Nike, he held sales and product-related roles in a variety of business units such as Running Specialty, Custom Footwear, and Special Make-up Groups. From Nike, he joined Adidas as category manager, Running Footwear for several years before moving to Innov-8.
Hennessey brings more than 16 years of senior-level sales and development experience to OrthoLite and most recently was the Product Development manager at Sperry. Prior to Sperry, he was a senior Development manager at Under Armour Footwear and a senior developer at New Balance Footwear, along with holding the National Sales manager position at Xterra.
“We’re thrilled to have these dynamic professionals joining our team and helping to drive continued growth within each of the key sales channels,” said Pamela Gelsomini, OrthoLite president. “The number-one priority of the sales and marketing team is to help our footwear partners sell more shoes by delivering the most comfortable product to their consumers. This has fueled our success together over the years, so we will continue to invest in ways to help each of these brands exceed their goals with OrthoLite. Dan’s deep leadership experience in brand strategy will help to shape new marketing initiatives with our footwear partners and with the brand overall. Andy and Matt also share OrthoLite’s unwavering commitment to deliver world-class service and collaborative support.”