Thunderbirds Ink Marketing Partnership with State Lottery
SPRINGFIELD — The Springfield Thunderbirds, AHL affiliate of the Florida Panthers, announced a new marketing partnership with the Massachusetts State Lottery Commission. The Lottery will receive branding at Thunderbirds home games and arena signage at the MassMutual Center.
The organizations have launched a “Salute to Soldiers” initiative. As part of this military-appreciation platform, an armed forces member or veteran, along with their family, will be recognized at Friday home games. This program is designed to honor men and women for going beyond the call of duty. The partnership will also feature “Winning Weekdays,” which reward all fans in attendance with a ticket to a future game when the T-Birds win.
“Sports and the lottery are both synonymous with winning,” said Chris Thompson, senior vice president, Sales & Strategy for the Thunderbirds. “The Thunderbirds are excited to partner with the most successful lottery in the country and share our mission of giving back to the community.”
Added Edward Farley, assistant executive director and chief administrative officer, Massachusetts State Lottery Commission, “we are excited about this opportunity to recognize deserving individuals among us who have dedicated themselves to serving others.”
The Thunderbirds opened their 2017-18 home ice schedule on Oct. 14 with a matchup with the rival Hartford Wolf Pack. Ticket memberships, including season tickets, are on sale now, starting at $12 per game. Thunderbirds full-season ticket members receive the most benefits, including a refillable collector’s mug and a commemorative jersey. For more information or to order, call (413) 739-4625 or visit www.springfieldthunderbirds.com.