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Timothy Garstka Named Director of Sales at Eastern States Exposition

WEST SPRINGFIELD — Eastern States Exposition announced that Timothy Garstka has joined ESE and will serve as the organization’s director of Sales. Garstka comes to ESE from his position at Williams Distributing in Chicopee, where he served as Sales manager and Brand Marketing manager.

He has more than 15 years of experience in strategic direction, coaching and counseling, performance management, and revenue growth, overseeing inside and outside sales professionals. His skills range from direct sales management and revenue growth to team building and training initiatives.

Prior to joining Williams Distributing, Garstka was a Field Sales manager for Molson/Coors Brewing Co. in Burlington, Vt., and worked as a salesperson for Burke Beverage in Chicopee.

“We are extremely pleased to have Tim on board at the Exposition,” said Gene Cassidy, ESE president and CEO. “His experience will bring a fresh, new approach to our year-round program of events and help bring innovative shows and events to our grounds.”

As director of Sales, he will be responsible for the oversight of the department, including the extensive number of year-round events held at ESE, Big E sponsorships and vendor/concessionaire space sales, advance ticket-sales outreach, and group sales.

“As a West Springfield native, I understand the importance of the Big E to the local economy,” Garstka said. “I am honored to be a part of this iconic organization that believes strongly in supporting local business, agriculture, and education. It’s an amazing organization with an outstanding team.”

Garstka graduated from West Springfield High School in 1991. He serves as the vice president of the East Longmeadow Baseball Assoc. and is a former board member of the Red Cross Pioneer Valley Chapter. He and his wife, Christine, are active volunteers for local Jimmy Fund events. He was also an assistant golf professional at Springfield Country Club in West Springfield and the Forest Country Club in Fort Myers, Fla.

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