Torrid Opens New Store at Holyoke Mall

HOLYOKE — Torrid, America’s fastest-growing plus-size fashion brand, recently opened its 400th retail store at Holyoke Mall at Ingleside.

“Our customers love our fashion collections and exceptional fit, and have been very vocal about wanting us to expand our store base,” said Lisa Harper, Torrid CEO. “Sixty-eight percent of women in the U.S. wear our sizes, but this market represents only 17% of the women’s fashion retail industry.”

Torrid’s collections of fashion apparel, accessories, swimwear, lingerie, and shoes are designed exclusively for women sizes 10 to 30; each piece is made and constructed specifically to fit and flatter curvy figures, rather than being a ‘sized-up’ version of a fashion piece.

The 2,572 square-foot Torrid store is located on the mall’s upper level, near Macy’s.