TRENDS IN PRINT MARKETING FOR 2019
Courtesy of The Printing Report
Print marketing is enjoying something of a renaissance at the moment. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019.
1# The revival of the print newsletter
Marketing communications need to cut through the noise of digital channels and one way to do this is through print communications. This has led Forbes commentator John Hall to suggest a renewed role for print newsletters in corporate communication strategies.
2# Augmented print
The trend of combining print with digital is spawning some incredible campaigns – offering advertisers new opportunities to create a virtual shop window on any printed marketing material. It is set to continue in 2019.