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Courtesy of Dave Chaffey, Smart Insights

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation

We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.

A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those sales.Read more

 

Marketing Tips

Courtesy of  Deep Patel, www.entrepreneur.com

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.

1. The marketing funnel is shifting.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.

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Marketing Tips

Courtesy of Mike Kappel, www..entrepreneur.com

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

1. Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

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Marketing Tips

Courtesy of Jessica Mehring of SnapApp

You marketers aren’t just busy people – you’re jugglers.

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.

The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.

The Ultimate List of Shortcuts for Marketers

For Social and Outreach

1. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space.

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Marketing Tips

Courtesy of Liz Alton, Marketing Daily Advisor

Targeting technology is becoming more sophisticated across platforms. Major social media providers and search engines are implementing a wider range of targeting options that are letting marketers more efficiently target their campaigns to specific customer audiences. Here’s what marketers need to know about the different kinds of targeting available in marketing campaigns.

Demographics: One of the most common ways marketers understand their audiences is through demographics. These include factors such as age, gender, income, marital status, and more. Today, most platforms offer some level of demographic targeting and many will let you customize criteria with multiple demographic selections in mind.

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Marketing Tips

Courtesy of www.appliedpsychologydegree.usc

Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, and it is a large industry.

We might not know it, but the average American is exposed to a large number of commercials from various mediums in 24 hours. This includes radio, television, social media and print ads. If you use your phone a lot, it’s the ads that pop up when we browse through merchant stores and while we wait for a picture to load in a photography application. Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out?

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Marketing Tips

Courtesy of Maddy Osman, Marketing Daily Advisor

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

In sales, knowing the distinction between hunter and farmer can greatly impact business. Hunters are salespeople who love to chase new leads and sales. Farmers prefer to get more business out of their existing clients. There will always be debates as to which is better, but it ultimately depends on the type of product or service you’re selling.

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Marketing Tips

Courtesy ofAshley Lauwereins, www.swiftlocalsolutions.com

It can be hard to wear all the hats associated with successfully running your own business. When it comes to advertising, so many different opportunities exist. There are social media advertising options, digital marketing tactics, and a variety of print options. Magazines are an often-overlooked platform that can drive powerful results for your business.

In this post I will highlight why niche magazines are one of the best ways to advertise locally and explain the results you can expect to see when you advertise in these specialized publications.

About the Audience

Magazines resemble small businesses in that they target a niche target audience.

This is especially true for local special interest magazines. These publications are often run by local media companies and backed by demographic data about the local communities. The reader’s commitment to this unique brand experience results in unparalleled consumer engagement with magazine content be it in print or in digital format.

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Marketing Tips

Courtesy of 

Despite the widespread use of digital everything, print marketing continues to thrive. Whether you’re using direct mail marketing or handing out hard-copy brochures or flyers, these 5 print marketing tips can help you make the right statement in every project.

Print Marketing Tips for Making the Most of your Projects

1. Invest in a Good Design

Hiring a good designer isn’t cheap, but it could mean the difference between an ROI or complete campaign failure.

Your design will be the first thing your audience sees. A good design will pull them into your message and make them want to learn more. Boring designs, however, will simply become lost in the sea of other advertisements, which is just as effective as not advertising at all.

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Marketing Tips

Courtesy of Tereza Litsa, www.searchenginewatch.com

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.

Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?

It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.

Here are seven tips to get you thinking of what you need to improve in 2019.

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