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Marketing Tips

Marketing Tips

Courtesy of AdWeek.com

Do tough times reveal the true character of a brand? Facing the coronavirus (COVID-19) pandemic and subsequent disruption in nearly all industry sectors, how might a brand’s choices reveal its nature or true personality, strengthen or damage or perhaps transform its relationship with stakeholders?

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3. How the Coronavirus Is Disrupting the Advertising Industry

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Marketing Tips

Courtesy of OutBoundEngine.com

As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In-person and face-to-face are great options to accomplish this. Social media and email marketing have also become important ways to engage your customers in meaningful conversation.

But simply sending out an occasional newsletter or social media post isn’t going to cut it. Therefore, you’ve got to engage customers in meaningful conversation just like you would if you were face to face or on the telephone. You may be thinking of ways to do this right now and coming up short. Good news! We’ve done the legwork for you.

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Marketing Tips

Courtesy of WordStream.com

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.

Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.

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Marketing Tips Uncategorized

Courtesy of WordStream.com

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing fasterReferral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV.

So, you decide that it’s time to get serious about digital marketing. To get a high-level sense of where you currently stand, you do a quick Google search for your shop’s name. Much to your chagrin, you find this on the search results page:

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Marketing Tips

Courtesy Customer Contact Advisor

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to the reasons why consumers choose to unsubscribe.

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Marketing Tips
Courtesy of OutBoundEngine.com
 
If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely.

It may sound harsh, but it’s true. Promoting your business online isn’t easy. Even if you’re in a niche market, you’re going to be facing some pretty stiff competition. Simple advertisements and promotional emails won’t cut it. If you want to stand out, you need an effective content marketing strategy.

Content Marketing for Small Business

Now some of you may be thinking, “Come on! I’ve created a website. I’ve signed up for social media. I have to create content, too?”

If it sounds like extra work, that’s because it is. But the benefits of content marketing far outweigh the time, money and effort that goes into it. Let’s look at seven benefits you’ll enjoy when you make content the center of your digital marketing strategy.

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Marketing Tips
Courtesy of OutBoundEngine.com

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge.

1. Make Data Cleaning a Routine

Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.

Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!

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Marketing Tips

Courtesy of HubSpot.com 

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve. But how can you be sure you’re keeping up with the times? A great way to remain relevant and keep up with the marketing trends is to keep an eye on marketing statistics. Whether you’re focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we’ve collected a plethora of 2020 statistics to help you connect with your customers, reach your target audience, and boost conversions. 

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Marketing Tips

Courtesy of orbelo.com

If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting your mind and money into video marketing. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? And in the end, will it be worth the effort? In short: yes.

In this article, we will cover some of the key video marketing statistics for 2019 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your video marketing strategy for 2019.

Before we get started with the video marketing stats, let’s quickly go through the types of video content that you can create to market your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.

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Marketing Tips

Courtesy of CampaignDrive.com

In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, top multi-location brands use print — whether direct mail, billboards or good old newspaper ads — to drive local engagement and sales.

“Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics,” says Larry Myler, contributor at Entrepreneur.” [1] More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.”

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