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Marketing Tips

Courtesy of https://www.atomicdc.com/

Marketing during a pandemic? Permission to adapt and proceed. Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before. There’s a great opportunity to reach your audience and provide them with information, interaction, positive thoughts, and relevant resources.

They need to know if you’re still operational, what services you’re now offering, how you’re adjusting (it’s okay to be human), and how you can help. They need to be reassured that if they interact with your company or employees, appropriate cautions are in place.

What you CAN & SHOULD do:
Now is the time to emphasize any online products, pre-sales (think gift certificates or vouchers), or delivery services you offer. People are also looking for great resources and activities to stay productive and positive.

Update customers on changes in your operations.
Communicate any hours, service, safety protocols, or operation updates that have been made via:
Your website
Email lists
Social media accounts
Post updates to your Google My Business listing! (VERY important)
Online directories such as Yelp, TripAdvisor, Angie’s List, etc.

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Marketing Tips

Courtesy of https://www.klaviyo.com/

It’s been a tough few weeks for, well, the world as we navigate a new normal amid the coronavirus pandemic. 

From a personal standpoint, many of us are practicing social distancing by staying inside, canceling plans, and avoiding crowded spaces. 

Professionally, most of us are working from home with an indefinite timeline of when we’ll be returning to our offices. If you’re working in ecommerce, you’re likely experiencing interruptions to your day-to-day operations due to supply chain issues, changes in demand, and retail closures, to name just a few of the many challenges businesses are currently facing. 

During this time, there are many questions that arise around how you should move forward—do you continue marketing as normal? Should you address the situation at hand? Do you communicate the measures you’re taking as a brand or make yourself scarce in the inbox? Should you push off that large announcement or new product release? How much communication is enough and how much is too much?

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Marketing Tips

Courtesy of https://www.socialmediatoday.com

Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks. 

With people around the world staying home to limit the spread of COVID-19, professionals have been logging on to LinkedIn to stay informed, and to keep updated as to how other businesses are handling the situation, in order to inform their own approach.

LinkedIn engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make best use of its platform to better connect and engage with their networks.

First off, LinkedIn has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform.

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Marketing Tips

Courtesy of https://www.klaviyo.com/

Day by day, the coronavirus crisis continues to change the way we shop, as consumers, and change the way we conduct business, as marketers. For many companies, this means reevaluating a direct-to-consumer (DTC) strategy and relying more heavily on ecommerce or building out an online store for the first time.

As you begin to adjust your marketing strategy, the most effective tactics will be the small, iterative changes you can make to your current setup—and who better to provide tips other than the marketing agencies that are implementing them for their clients every day?

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Marketing Tips

Courtesy of https://www.wordstream.com/

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.

We’ve compiled six strategies for running Facebook and Instagram ads effectively during the pandemic:

  1. Stay consistent and extend your high-performing ads
  2. Build brand awareness with your online audience
  3. Find new leads and build your email marketing list with lead ads
  4. Focus on remarketing campaigns
  5. Test new ad creative and audiences
  6. Try Facebook and Instagram Live

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Marketing Tips

*This article is a contribution from Fiona Stevens, head of marketing at LoyaltyLion. It’s part of a series that explores the impact the coronavirus crisis is having on the world of ecommerce. Here are additional resources to help you navigate your marketing strategy during this time.

When crisis hits and consumer confidence is low, cash flow and stock levels can become all-encompassing concerns. Ecommerce merchants are left with two options. The first is to keep plowing money into acquisition strategies in the hope that mud might still stick somewhere. The second is to double down and find cost-effective ways to retain those customers that you already have relationships with. 

Across the globe, COVID-19 has undoubtedly left us in a state of crisis. Yet this particular dark cloud has a silver lining. Despite social distancing and isolation, relationships are strengthening and communities are forming—from the gyms that are hosting free online workout classes, to the neighbors who are offering to go to the store for those who cannot get out and about.  

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Marketing Tips Uncategorized

Courtesy of https://www.business2community.com/

In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with tact, empathy, and mindful marketing.

That said, when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis. While it’s still early in the quarantine, we’ve already been asked to help our clients adjust their communication approaches. Thus, we thought it might be useful to share some of our general guidelines for marketing protocol during these challenging times.

How to Do Empathetic Marketing During a Crisis
Here, we’ve assembled our top tips for addressing your marketing approach during a crisis.

While every brand is different, we see this as a basic action plan that can help brands of all sizes make the right choices and avoid serious mistakes.

Of course, we’re always open to more ideas about how to address sensitive times thoughtfully. If you have more tips or thoughts, please share them in the comments. Otherwise, we hope you find these tips helpful.

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Marketing Tips

Courtesy of https://www.mainstreetroi.com/

It’s a scary time for small businesses during this COVID-19 pandemic.  Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce.

And if you’re like me, then you’re now forced to work from home while also homeschooling your children. For me, that means my days are spent teaching my daughter 1st-grade math, writing, reading, music, gym, and theater, while also keeping my preschool 5-year old son engaged with activities.  Oh, and don’t forget cooking, doing dishes, cleaning, and laundry.  That doesn’t leave much time for work…

In other words, it’s a nightmare!

That’s the bad news…

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Marketing Tips

Courtesy of AdWeek.com

Do tough times reveal the true character of a brand? Facing the coronavirus (COVID-19) pandemic and subsequent disruption in nearly all industry sectors, how might a brand’s choices reveal its nature or true personality, strengthen or damage or perhaps transform its relationship with stakeholders?

POPULAR NOW
1. Surviving a Brand Quarantine During Coronavirus
2. Snapchat Might Be Best Positioned for Coronavirus Outbreak
3. How the Coronavirus Is Disrupting the Advertising Industry

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Marketing Tips

Courtesy of OutBoundEngine.com

As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In-person and face-to-face are great options to accomplish this. Social media and email marketing have also become important ways to engage your customers in meaningful conversation.

But simply sending out an occasional newsletter or social media post isn’t going to cut it. Therefore, you’ve got to engage customers in meaningful conversation just like you would if you were face to face or on the telephone. You may be thinking of ways to do this right now and coming up short. Good news! We’ve done the legwork for you.

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Marketing Tips

Courtesy of WordStream.com

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.

Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.

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Marketing Tips Uncategorized

Courtesy of WordStream.com

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing fasterReferral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV.

So, you decide that it’s time to get serious about digital marketing. To get a high-level sense of where you currently stand, you do a quick Google search for your shop’s name. Much to your chagrin, you find this on the search results page:

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Marketing Tips

Courtesy Customer Contact Advisor

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to the reasons why consumers choose to unsubscribe.

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Marketing Tips
Courtesy of OutBoundEngine.com
 
If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely.

It may sound harsh, but it’s true. Promoting your business online isn’t easy. Even if you’re in a niche market, you’re going to be facing some pretty stiff competition. Simple advertisements and promotional emails won’t cut it. If you want to stand out, you need an effective content marketing strategy.

Content Marketing for Small Business

Now some of you may be thinking, “Come on! I’ve created a website. I’ve signed up for social media. I have to create content, too?”

If it sounds like extra work, that’s because it is. But the benefits of content marketing far outweigh the time, money and effort that goes into it. Let’s look at seven benefits you’ll enjoy when you make content the center of your digital marketing strategy.

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Marketing Tips
Courtesy of OutBoundEngine.com

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge.

1. Make Data Cleaning a Routine

Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.

Why? Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!

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Marketing Tips

Courtesy of HubSpot.com 

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to fall behind while your competitors stay ahead of the curve. But how can you be sure you’re keeping up with the times? A great way to remain relevant and keep up with the marketing trends is to keep an eye on marketing statistics. Whether you’re focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, we’ve collected a plethora of 2020 statistics to help you connect with your customers, reach your target audience, and boost conversions. 

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Marketing Tips

Courtesy of orbelo.com

If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting your mind and money into video marketing. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? And in the end, will it be worth the effort? In short: yes.

In this article, we will cover some of the key video marketing statistics for 2019 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your video marketing strategy for 2019.

Before we get started with the video marketing stats, let’s quickly go through the types of video content that you can create to market your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.

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Marketing Tips

Courtesy of CampaignDrive.com

In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, top multi-location brands use print — whether direct mail, billboards or good old newspaper ads — to drive local engagement and sales.

“Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics,” says Larry Myler, contributor at Entrepreneur.” [1] More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.”

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Marketing Tips

Courtesy of sharpspring.com

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices.

Here are 10 tips to optimize your marketing strategy this year, based on the latest trends:

1. Look for Opportunities to Diversify
Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Then you can diversify your strategy knowing the payoff will be worth the investment.

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Marketing Tips

Courtesy of Claire Swinarski, Marketing Daily Advisor

Knowing your numbers is key to a rock-solid marketing strategy.

Any marketer worth his or her weight knows how important analytics are. By keeping up with your data, you’re able to make better decisions about how to sell your products and service, therefore attracting more customers and helping your company grow. But analytics aren’t always as cut-and-dry as they may seem. Here are four ways you’re misreading your analytics and preventing your data from actually helping you thrive.

Reading your metrics too often: There are some marketing statistics that don’t need to be checked daily, and if they are, they can actually lead you astray. If you’re meticulously tracking your website traffic, you may get frustrated to see a minor dip 1 day. But if that day happens to be a Sunday, and your data always dips on Sunday, you aren’t going to see that by focusing on the trees instead of on the larger forest. Data should be consumed both up close and from a bird’s eye view in order to see reliable, consistent patterns.

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Marketing Tips

By Liz Alton, Marketing Daily Advisor

Is your marketing promising something your company can’t deliver? Here’s how to find deeper alignment.

Pardon the cliché, but is your marketing department writing checks that your customer service team can’t cash? How aligned are your marketing and customer delivery teams? A software organization I work with recently discovered such a problem: Though its marketing materials did a great job hyping up its offerings’ capabilities, the technology fell far short, and as a result, customers were disappointed, and the company’s reputation was hurt. Here’s a closer look at some strategies we used to create better alignment between marketing and other parts of the organization.

Have a team of stakeholders review messaging: Product marketers demonstrate why marketing departments need different perspectives when crafting messaging, as these individuals understand the product, audience, and road map, as well as have a marketing background. But if you don’t have this role at your organization, a group of stakeholders can also help you achieve alignment.

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Marketing Tips

Courtesy of Laura Lake, The Balance of Small Business

When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be “direct.” Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.

Target Audience

A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy store, your target audience is parents, grandparents, and anyone else with children in their lives.

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Marketing Tips

Courtesy of Rob Starr; Small Business Trends

A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of ($750-$2499) monthly to get the data needed for good online advertising results.

WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly. That’s good news and shows a trend that small businesses are recognizing the importance and complexity of digital advertising.

Objectives for Advertising
When the report asked businesses to rank their objectives for advertising, increasing ROI was number one with website traffic number five and optimizing for mobile in last place.

Many of the respondents either didn’t know how to optimize for mobile or didn’t have the time. Over half (59% ) used video to advertise. A full half of the respondents said they did all their marketing in-house.

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Marketing Tips

Courtesy of By Liz Alton; Marketing Daily Advisor

Marketers are operating in a design-driven environment. Here’s how to create a winning brand aesthetic.

The businessman is working on brand ideas at the desk

In today’s mobile and social world, customers have more brand touch points with your company than ever before. They’re seeing your logo, website, company e-mails, social accounts, and more—sometimes several times a day. As a result, your brand’s visuals play a strong role in shaping customer opinions of your brand.

Dial in on the vibe: Aesthetics are about more than just your logo and color palette. Those are part of the picture, but your brand’s overall aesthetic is the larger sum total of different elements of the customer experience. It also includes your team’s attitude, the style of layout you use on your marketing materials, and even the types of in-person experiences or events that you create. If you had to boil down the feeling of your brand, how would you encapsulate it? What “vibe” does your brand give off to customers? Think about ways to reflect your goals and presence in easy-to-convey language. Some examples might include:

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Marketing Tips

Courtesy of Claire Swinarski; Marketing Daily Advisor

If you’re trying to land high-quality B2B clients, gathering testimonials is one of the most important things you can do.

Testimonials of past clients are important for any marketer trying to stand out from the crowd, but if you’re trying to attract new business-to-business (B2B) clients, testimonials become that much more essential. Getting past clients to vouch for you will take you further than any self-promotion. Here are three reasons client testimonials are necessary in the B2B marketing space.

The FOMO factor: It’s not uncommon for businesses to have a “fear of missing out”; many companies want to be on the forefront of new technologies, strategies, and trends, and seeing a competitor or a company larger than yours vouch for a business it used makes you much more likely to consider working with that business. Nobody wants to be left in the dust, and if you’re able to make your business seem like the most important one an industry leader could work with, you’re going to quickly inspire new sales. If you can engage a company’s feelings of FOMO by sharing testimonies from other businesses, you’re much more likely to close a sale.

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Marketing Tips

Courtesy of Ida Vallo Morris, Social Media & Content Manager

What is a Podcast?
A podcast is a free, pre-recorded radio show that you can listen to on demand. More and more, podcasts are part of the information stream. They’re the ultimate curated content, that consumers subscribe to and download using their favorite apps, including iTunes, Google Play, Spotify, iHeartRadio, Pandora, and many others. The podcast content is quite literally the voice in their head, with over 525,000 active podcasts, across countless categories, with over 18.5M episodes. And, based on the ease of use, proliferation of smartphones, and virtually limitless high-quality subject matter, those numbers are only predicted to grow.

• Over 40% of Americans aged 12 and older have listened to a podcast,
with 24% of Americans listening to podcasts regularly.

There are some big names at the top of the most downloaded podcasts list, including Joe Rogan, Mo Rocca,
Fox News, The New York Times, NPR, and Will Ferrell’s Ron Burgundy. But there’s still room for the little guy: podcasting is relatively easy, as anyone with an internet connection and some inexpensive recording equipment can create a podcast and put it online.

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Marketing Tips

Courtesy of Janine Pollack, Director, Integrated Marketing

Any road trip has a destination—more or less.  The same should be true when starting a digital campaign.  Only by knowing key objectives and measures of success can a road map to achieving them be determined.  Is the campaign goal awareness, site traffic, engagement, online sales, lead generation, or in-store traffic? In most situations, there will be more than one goal, which means there will also be more than one KPI.  And just to complicate matters, for each goal there may be a different strategy.  As a recent article in MarketingLand said, “Once you know where you want to go, it’s much easier to determine the KPIs to ensure you’re on the path to success.” That’s why getting a clear consensus on goals and buy-in from all internal teams is essential to formulating digital strategies.

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Marketing Tips

Courtesy of The Printing Report

Print marketing is enjoying something of a renaissance at the moment. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019.

1# The revival of the print newsletter

Marketing communications need to cut through the noise of digital channels and one way to do this is through print communications. This has led Forbes commentator John Hall to suggest a renewed role for print newsletters in corporate communication strategies.

2# Augmented print

The trend of combining print with digital is spawning some incredible campaigns – offering advertisers new opportunities to create a virtual shop window on any printed marketing material. It is set to continue in 2019.

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Marketing Tips

Courtesy of Mike Kappel, www..entrepreneur.com

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

1. Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

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Marketing Tips

Courtesy of Jessica Mehring of SnapApp

You marketers aren’t just busy people – you’re jugglers.

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.

The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.

The Ultimate List of Shortcuts for Marketers

For Social and Outreach

1. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space.

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Marketing Tips

Courtesy of 

Despite the widespread use of digital everything, print marketing continues to thrive. Whether you’re using direct mail marketing or handing out hard-copy brochures or flyers, these 5 print marketing tips can help you make the right statement in every project.

Print Marketing Tips for Making the Most of your Projects

1. Invest in a Good Design

Hiring a good designer isn’t cheap, but it could mean the difference between an ROI or complete campaign failure.

Your design will be the first thing your audience sees. A good design will pull them into your message and make them want to learn more. Boring designs, however, will simply become lost in the sea of other advertisements, which is just as effective as not advertising at all.

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Marketing Tips

Courtesy of Andrew Schulkind, Target Marketing

The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how to create content that will power a successful, high-ROI content marketing program.

Get to know your audience and their interests. Don’t assume you know – ask! And once you’ve asked, don’t assume the answer never changes. The goal is to create content that addresses the topics they love with answers to questions they have. And that’s a whole lot easier to do if you’re not guessing about what they want.

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Marketing Tips

Courtesy of Tereza Litsa, www.searchenginewatch.com

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.

Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?

It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.

Here are seven tips to get you thinking of what you need to improve in 2019.

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Marketing Tips Uncategorized

Courtesy of Dave Chaffey, Smart Insights

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation

We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.

A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those sales.Read more

 

Marketing Tips

Courtesy of  Deep Patel, www.entrepreneur.com

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.

1. The marketing funnel is shifting.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.

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Marketing Tips

Courtesy of Liz Alton, Marketing Daily Advisor

Targeting technology is becoming more sophisticated across platforms. Major social media providers and search engines are implementing a wider range of targeting options that are letting marketers more efficiently target their campaigns to specific customer audiences. Here’s what marketers need to know about the different kinds of targeting available in marketing campaigns.

Demographics: One of the most common ways marketers understand their audiences is through demographics. These include factors such as age, gender, income, marital status, and more. Today, most platforms offer some level of demographic targeting and many will let you customize criteria with multiple demographic selections in mind.

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Marketing Tips

Courtesy of www.appliedpsychologydegree.usc

Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, and it is a large industry.

We might not know it, but the average American is exposed to a large number of commercials from various mediums in 24 hours. This includes radio, television, social media and print ads. If you use your phone a lot, it’s the ads that pop up when we browse through merchant stores and while we wait for a picture to load in a photography application. Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out?

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Marketing Tips

Courtesy of Maddy Osman, Marketing Daily Advisor

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

In sales, knowing the distinction between hunter and farmer can greatly impact business. Hunters are salespeople who love to chase new leads and sales. Farmers prefer to get more business out of their existing clients. There will always be debates as to which is better, but it ultimately depends on the type of product or service you’re selling.

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Marketing Tips

Courtesy ofAshley Lauwereins, www.swiftlocalsolutions.com

It can be hard to wear all the hats associated with successfully running your own business. When it comes to advertising, so many different opportunities exist. There are social media advertising options, digital marketing tactics, and a variety of print options. Magazines are an often-overlooked platform that can drive powerful results for your business.

In this post I will highlight why niche magazines are one of the best ways to advertise locally and explain the results you can expect to see when you advertise in these specialized publications.

About the Audience

Magazines resemble small businesses in that they target a niche target audience.

This is especially true for local special interest magazines. These publications are often run by local media companies and backed by demographic data about the local communities. The reader’s commitment to this unique brand experience results in unparalleled consumer engagement with magazine content be it in print or in digital format.

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Marketing Tips Uncategorized

Courtesy of jetline.com

Print advertising is a more permanent solution than digital marketing. However, it is not just a case of churning out content. From brochure design to billboard printing, your print campaign needs to be in line with your brand identity and get your message across effectively. You need to have a strong, well thought out strategy behind your print campaign, and there are best practices you should put into place before implementation.

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