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Marketing Tips & Industry News

Marketing Tips & Industry News

Courtesy of orbelo.com

If video marketing is the future, then the future is here. You’re at the right place if you’ve been wondering whether it’s worth putting your mind and money into video marketing. Do you have enough resources to create videos? Are enough people in your target audience interested in videos? And in the end, will it be worth the effort? In short: yes.

In this article, we will cover some of the key video marketing statistics for 2019 that will help prove to you that the right time for video marketing is now. Use these quick and easy video marketing statistics to help guide your video marketing strategy for 2019.

Before we get started with the video marketing stats, let’s quickly go through the types of video content that you can create to market your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.

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Marketing Tips & Industry News

Courtesy of CampaignDrive.com

In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, top multi-location brands use print — whether direct mail, billboards or good old newspaper ads — to drive local engagement and sales.

“Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics,” says Larry Myler, contributor at Entrepreneur.” [1] More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.”

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Marketing Tips & Industry News

Courtesy of sharpspring.com

Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices.

Here are 10 tips to optimize your marketing strategy this year, based on the latest trends:

1. Look for Opportunities to Diversify
Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. You need to carefully select channels that are most likely to bring strong returns from your investment. So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Then you can diversify your strategy knowing the payoff will be worth the investment.

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Marketing Tips & Industry News

Courtesy of Claire Swinarski, Marketing Daily Advisor

Knowing your numbers is key to a rock-solid marketing strategy.

Any marketer worth his or her weight knows how important analytics are. By keeping up with your data, you’re able to make better decisions about how to sell your products and service, therefore attracting more customers and helping your company grow. But analytics aren’t always as cut-and-dry as they may seem. Here are four ways you’re misreading your analytics and preventing your data from actually helping you thrive.

Reading your metrics too often: There are some marketing statistics that don’t need to be checked daily, and if they are, they can actually lead you astray. If you’re meticulously tracking your website traffic, you may get frustrated to see a minor dip 1 day. But if that day happens to be a Sunday, and your data always dips on Sunday, you aren’t going to see that by focusing on the trees instead of on the larger forest. Data should be consumed both up close and from a bird’s eye view in order to see reliable, consistent patterns.

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Marketing Tips & Industry News

By Liz Alton, Marketing Daily Advisor

Is your marketing promising something your company can’t deliver? Here’s how to find deeper alignment.

Pardon the cliché, but is your marketing department writing checks that your customer service team can’t cash? How aligned are your marketing and customer delivery teams? A software organization I work with recently discovered such a problem: Though its marketing materials did a great job hyping up its offerings’ capabilities, the technology fell far short, and as a result, customers were disappointed, and the company’s reputation was hurt. Here’s a closer look at some strategies we used to create better alignment between marketing and other parts of the organization.

Have a team of stakeholders review messaging: Product marketers demonstrate why marketing departments need different perspectives when crafting messaging, as these individuals understand the product, audience, and road map, as well as have a marketing background. But if you don’t have this role at your organization, a group of stakeholders can also help you achieve alignment.

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Marketing Tips & Industry News

Courtesy of Laura Lake, The Balance of Small Business

When it comes to advertising your business, it’s imperative that you know who your “target audience” is, and how to reach them. While it’s important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be “direct.” Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.

Target Audience

A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy store, your target audience is parents, grandparents, and anyone else with children in their lives.

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Marketing Tips & Industry News

Courtesy of Rob Starr; Small Business Trends

A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of ($750-$2499) monthly to get the data needed for good online advertising results.

WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly. That’s good news and shows a trend that small businesses are recognizing the importance and complexity of digital advertising.

Objectives for Advertising
When the report asked businesses to rank their objectives for advertising, increasing ROI was number one with website traffic number five and optimizing for mobile in last place.

Many of the respondents either didn’t know how to optimize for mobile or didn’t have the time. Over half (59% ) used video to advertise. A full half of the respondents said they did all their marketing in-house.

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Marketing Tips & Industry News

Courtesy of By Liz Alton; Marketing Daily Advisor

Marketers are operating in a design-driven environment. Here’s how to create a winning brand aesthetic.

The businessman is working on brand ideas at the desk

In today’s mobile and social world, customers have more brand touch points with your company than ever before. They’re seeing your logo, website, company e-mails, social accounts, and more—sometimes several times a day. As a result, your brand’s visuals play a strong role in shaping customer opinions of your brand.

Dial in on the vibe: Aesthetics are about more than just your logo and color palette. Those are part of the picture, but your brand’s overall aesthetic is the larger sum total of different elements of the customer experience. It also includes your team’s attitude, the style of layout you use on your marketing materials, and even the types of in-person experiences or events that you create. If you had to boil down the feeling of your brand, how would you encapsulate it? What “vibe” does your brand give off to customers? Think about ways to reflect your goals and presence in easy-to-convey language. Some examples might include:

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Marketing Tips & Industry News

Courtesy of Claire Swinarski; Marketing Daily Advisor

If you’re trying to land high-quality B2B clients, gathering testimonials is one of the most important things you can do.

Testimonials of past clients are important for any marketer trying to stand out from the crowd, but if you’re trying to attract new business-to-business (B2B) clients, testimonials become that much more essential. Getting past clients to vouch for you will take you further than any self-promotion. Here are three reasons client testimonials are necessary in the B2B marketing space.

The FOMO factor: It’s not uncommon for businesses to have a “fear of missing out”; many companies want to be on the forefront of new technologies, strategies, and trends, and seeing a competitor or a company larger than yours vouch for a business it used makes you much more likely to consider working with that business. Nobody wants to be left in the dust, and if you’re able to make your business seem like the most important one an industry leader could work with, you’re going to quickly inspire new sales. If you can engage a company’s feelings of FOMO by sharing testimonies from other businesses, you’re much more likely to close a sale.

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Marketing Tips & Industry News

Courtesy of Ida Vallo Morris, Social Media & Content Manager

What is a Podcast?
A podcast is a free, pre-recorded radio show that you can listen to on demand. More and more, podcasts are part of the information stream. They’re the ultimate curated content, that consumers subscribe to and download using their favorite apps, including iTunes, Google Play, Spotify, iHeartRadio, Pandora, and many others. The podcast content is quite literally the voice in their head, with over 525,000 active podcasts, across countless categories, with over 18.5M episodes. And, based on the ease of use, proliferation of smartphones, and virtually limitless high-quality subject matter, those numbers are only predicted to grow.

• Over 40% of Americans aged 12 and older have listened to a podcast,
with 24% of Americans listening to podcasts regularly.

There are some big names at the top of the most downloaded podcasts list, including Joe Rogan, Mo Rocca,
Fox News, The New York Times, NPR, and Will Ferrell’s Ron Burgundy. But there’s still room for the little guy: podcasting is relatively easy, as anyone with an internet connection and some inexpensive recording equipment can create a podcast and put it online.

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