Valley Gives Opens Registration to Nonprofits
WESTERN MASS. — Valley Gives, the highly successful fund-raising event launched in 2012, has opened registration to nonprofits in Hampden, Hampshire, and Franklin counties.
Set for Dec. 10, Valley Gives is a 24-hour e-philanthropy program that encourages supporters of nonprofits based in Hampden, Hampshire, and Franklin counties to log on and contribute via www.valleygivesday.org — a centralized, web-enabled, mobile giving platform.
The initiative is organized and hosted by the Community Foundation of Western Massachusetts. Joining the effort as partners are eight of the leading funding organizations in Western Mass., including the Jewish Federation of Western Massachusetts, the Jewish Endowment Foundation, the Women’s Fund of Western Massachusetts, United Way of Hampshire County, United Way of Franklin County, United Way of Pioneer Valley, the Irene E. & George A. Davis Foundation, and the Beveridge Family Foundation. In its first two years, Valley Gives has raised more than $3 million from more than 15,000 donors.
“This year’s goal is to encourage as many people as possible to donate to their favorite group or groups. Our survey last year indicated that an overwhelming 99% of participants that completed our survey want to donate again this year,” said Kristin Leutz, vice president of Philanthropic Services for the Community Foundation of Western Massachusetts. “Could we get to 20,000 participants this year? We think this is a realistic and exciting goal.”
Nonprofits that participate this year will find some changes with the way the event is organized. Based on suggestions of past participants, nonprofits will find a more flexible sign-up period with easier registration, a new prize-pool structure making it easier for nonprofits of all sizes to win, and even more training opportunities that will be provided on an expanded schedule both in person and online.
Nonprofit organizations that serve Hampden, Hampshire, and Franklin counties have until Nov. 14 to register to participate. Interested nonprofits may register at www.valleygivesday.org. Nonprofits that register by Sept. 1 will be eligible to win one of three randomly selected $500 awards donated by the Community Foundation of Western Massachusetts.