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Western Mass. Sports Commission Delivers ‘Fan in a Can’

SPRINGFIELD — The Western Mass. Sports Commission (WMSC), a division of the Greater Springfield Convention and Visitors Bureau (GSCVB), recently put together a memorable direct-mail campaign called “Fan in a Can,” providing rights holders with all of the necessities they need to be a fan … literally.

With plenty of indoor and outdoor facilities to choose from, along with the area’s outstanding attractions, full complement of lodging and restaurants, easy accessibility, and great affordability, Western Mass. offers everything event planners need to host an unforgettable and highly successful event. Close to 200 cans are in the process of being mailed out across the nation to senior-level planning executives within sports organizations for all types of events from disc golf, rowing, and bowling to more traditional sports like soccer and basketball. The eye-catching tin can includes a foam finger that screams “we’re #1,” a pom-pom, a cowbell, a temporary tattoo, a Lands End winter beanie, and a printed, call-to-action sales piece.

“We hope that, by doing such a fun and interactive direct-mail piece, potential event planners who would not have considered Western Mass. as a location for their next event will now reach out and have a conversation with us about bringing their event to our area,” said Mary Kay Wydra, president of the GSCVB. “On behalf of the Western Mass. Sports Commission, we look forward to working with event planners and are excited to bring a diverse mix of sports to the area.”

The WMSC will be at TEAMS Expo in Las Vegas in November where rights holders will be able to find a Fan in a Can on display and speak to a representative from this region regarding hosting potential events. For regional information, visit the GSCVB website at www.valleyvisitor.com, or contact Director of Sales Alicia Szenda at (413) 755-1346 or [email protected] to plan your next sports event.

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