WWLP-22News Appoints Kelly McGiverin Strategic Account Manager

CHICOPEE — WWLP-22News announced the appointment of Kelly McGiverin as the station’s new strategic account manager. Bringing more than 15 years of deep expertise in media and digital advertising, McGiverin joins the team to further enhance the station’s mission of delivering customized, client-centric marketing solutions across multiple screens and platforms.

In this role, she will support the strategic development of sales proposals and plans alongside account executives for clients. She will manage campaigns across all media platforms, focusing on both pre- and post-sales.

“With Kelly’s extensive background in both traditional and digital media, she is uniquely positioned to help our clients navigate a progressively complex marketing environment,” said Heather Dols, multi-platform sales manager at WWLP-22News. “Her devotion to data-driven results and client success makes her an invaluable addition to our leadership team.”