Delaney’s Market Launches Holiday Food Drive with 10% Discount for Donors

SOUTH HADLEY — Delaney’s Market announced the launch of its first holiday canned food drive, designed to rally community support for local hunger relief efforts during the crucial holiday season. In a special initiative to encourage donations, the market will offer a 10% discount on all food purchases to any customer who contributes a canned food item. The drive will run through Dec. 22.

“This holiday season, the team at Delaney’s Market wants to make a difference,” owner Peter Rosskothen said. “While we regularly donate food to our local partners, we know the need is even greater during the winter months. By offering a 10% discount, we hope to make it easy and rewarding for our customers to pitch in and ensure that all families in our area have access to nourishing meals.”

Customers are invited to bring cans of non-perishable food items to any Delaney’s Market location. Upon donation, they will receive a 10% discount applicable to their total food purchase (meals only), helping them stock up on entrees while supporting a critical cause.

All collected food will be distributed equally among Delaney’s Market’s long-standing charitable partners: St. Vincent de Paul, Bethany Assembly of God, Lorraine’s Soup Kitchen, and Rachel’s Table. These organizations provide essential food assistance and meals to individuals and families facing food insecurity in the local community.

“This is about more than just a discount; it’s about using our business as a platform for positive change,” Rosskothen added. “We look forward to working with our community to come together to support the incredible work done by St. Vincent de Paul, Bethany Assembly of God, Lorraine’s Soup Kitchen, and Rachel’s Table.”