SCORE Workshops to Tackle ‘Marketing Your Business in the Digital World’

WILBRAHAM — SCORE Massachusetts and Rhode Island announced a three-part series of free, live online workshops titled “Marketing Your Business in the Digital World.” They will take place on consecutive Saturday mornings, Feb. 7, 14, and 21, from 9 a.m. to noon.

“Marketing Your Business in the Digital World” was developed as a series of workshops that build on each other to offer an effective model for promoting a business. A $50 fee covers all three sessions, and participants will get maximum benefit from attending the entire program.

Session 1, “Marketing Building Blocks,” will cover the ‘4 P’s’ of marketing and the elements of a message set, including the all-important elevator pitch. It will also launch into the concept of integrated marketing communications, which includes one’s value proposition, go-to-market plan, and unique selling proposition.

Session 2, “Solutions Marketing, Solutions Selling, and Market Positioning,” starts from the idea that many, if not most, businesses think they are selling a product or service. But what a business needs to be selling for maximum return is a solution to a customer’s challenge. This workshop introduces solutions marketing and offers a step-by-step framework for implementing this proven business approach.

Session 3, “Digital Marketing,” builds on the knowledge gained in the first two workshops and helps participants optimize their approach to digital marketing. It provides an overview of key channels and proven practices, along with the role digital outlets play in one’s marketing mix.

Every workshop includes small-group breakout sessions facilitated by an experienced SCORE mentor. Each participant will create plans for integrated marketing communications, solutions marketing, and digital marketing to immediately put to work in their business.

To ensure that every attendee receives personalized attention, attendance is limited. Click here to register.