Outdoor Recreation Contributes $14.6 Billion to Massachusetts Economy

BOSTON — New data from the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) emphasizes continued growth in Massachusetts’ outdoor recreation economy. According to the BEA’s Outdoor Recreation Satellite Account, the sector generated $14.6 billion in value added to the state’s economy in 2024 and created 108,000 jobs. Massachusetts has established itself as a leader in outdoor recreation, achieving a growth rate of 6.9% from 2023 to 2024, the highest among all U.S. states and well ahead of the overall economic growth of 2.8%.

“From the shores of the Cape to the trails of the Berkshires, Massachusetts offers some of the best outdoor experiences in the country,” Gov. Maura Healey said. “Outdoor recreation supports more than 100,000 jobs across our state and continues to grow faster than the national average. By investing in our natural resources and partnering with local communities and businesses, we are expanding opportunities for people to get outside while strengthening our economy.”

In 2024, the outdoor recreation sector in Massachusetts experienced growth in comparison to the national trend. Key activities saw significant increases, including boating and fishing (up 8%), shooting and archery (up 17%), recreational flying (up 25%), and equestrian riding (2.5%). Additionally, outdoor recreational support sectors reported growth, with guiding and outfitting up 12%, and travel and tourism services, especially food and beverage, up 10%).

“Travelers today are looking for authentic, memorable experiences, and time spent outdoors continues to be one of the top reasons people choose Massachusetts,” said Kate Fox, executive director at the Massachusetts Office of Travel and Tourism. “Whether it’s hiking, paddling, sailing, or simply discovering a new trail or coastline, these moments of adventure help create lasting connections to our state year-round. That spirit of exploration is made possible through strong partnerships across our communities, from local organizations and outdoor businesses to regional tourism partners, all working together to welcome visitors and help them experience the best of Massachusetts in every season.”

Launched in 2023, the Massachusetts Office of Outdoor Recreation collaborates with agencies and private partners to promote outdoor activities across the state, including hunting, fishing, horseback riding, paddling, swimming, and more. In 2023, BEA reported that outdoor recreation contributed more than $13.2 billion to the economy, creating more than 103,400 jobs and boosting tourism.